Phillips (auctioneers) Audience in United States

Phillips (auctioneers) logo

Phillips (auctioneers) has an estimated audience of 418,328 people in United States. 42.4% are female, 57.6% are male, average age 38.3. Top regions: New York, California, Texas. Top brand affinities: Fairy godmother, Stamp collecting, Steampunk, Nebraska Cornhuskers football, Lenny Henry.

The average Phillips (auctioneers) fan in United States is 38.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Fairy godmother, Stamp collecting, Steampunk, with strongest over-indexing on Fairy godmother (10.96× the country average). Demographically, the Phillips (auctioneers) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Auctions

Demographics of Phillips (auctioneers) fans

Demographic split for Phillips (auctioneers) audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.3
Estimated audience size418,328

Audience persona

The typical Phillips (auctioneers) fan in United States is more male, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Phillips (auctioneers) in United States
RegionReachAffinity
New York49,8262.13×
California44,8920.98×
Texas30,4670.85×
Florida26,8230.95×
Illinois16,9591.22×
Pennsylvania15,4981.1×
Georgia11,9540.93×
North Carolina11,5700.92×
Wisconsin11,3151.8×
Ohio11,2830.88×
Maryland10,8881.51×
Virginia9,8490.97×
New Jersey9,7750.92×
Tennessee9,4331.12×
Michigan8,7950.8×
Massachusetts8,4501.03×
Minnesota8,1131.35×
Washington7,5510.9×
Indiana6,8180.89×
Missouri6,5780.98×
Colorado6,1110.93×
Arizona5,9980.7×
Alabama5,8130.99×
South Carolina5,8090.92×
Louisiana4,9160.91×
Kentucky4,6400.88×
Oklahoma4,5370.98×
Mississippi4,3161.25×
Oregon4,0700.85×
Connecticut3,8120.91×
Arkansas3,7441.09×
Kansas3,2911×
Iowa3,1250.91×
Nevada3,0080.74×
Nebraska2,9511.41×
Utah2,8860.77×
Washington, District of Columbia2,6902.14×
Maine2,4621.64×
Idaho1,6150.77×
West Virginia1,5710.81×
New Mexico1,5160.72×
New Hampshire1,3870.84×
Hawaii1,0890.61×
Delaware1,0130.88×
Rhode Island9820.74×
South Dakota9150.95×
Montana8950.77×
Vermont5710.78×
Alaska5510.62×
North Dakota5240.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phillips (auctioneers) audience
BrandAffinityCategory
Fairy godmother10.96×Literature
Stamp collecting6.07×Home & Garden
Steampunk5.99×Fashion & Accessoires
Nebraska Cornhuskers football4.28×Sports
Lenny Henry32.1×Movies & TV
Israel2.25×Travel & Leisure
Home equity2.06×Home & Garden
Wok5.57×Food & Beverages
Governor of Michigan6×Politics & Society
Oliver Platt6.32×Movies & TV
Keenan Allen5.01×Sports
Hibachi5.97×Food & Beverages
Sub Zero (Official)7.33×Literature
headspace6.94×Health
Elsword11.88×Games
Google Home4.62×Technology & Electronics
Space Hulk15.41×Games
Cherish (group)7.31×Music & Radio
Vocal harmony3.01×Music & Radio
Urban horticulture2.34×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phillips (auctioneers) audience
TraitClusterScore
Design AffinityPREMIUM5.17
Luxury OrientationPREMIUM3.38
IndulgenceJOY2.64
LGBTQ+ IdentityOPEN2.43
Quality AwarenessPREMIUM2.13
Family OrientationCONSERVATISM2.08

Worldwide distribution

Worldwide audience distribution share by country for Phillips (auctioneers)
CountryShare
United States17.4%
Germany12.6%
United Kingdom8.5%

See Phillips (auctioneers) audiences in other countries

More Auctions audiences in United States

Frequently asked questions

How many fans does Phillips (auctioneers) have in United States?

Phillips (auctioneers) has an estimated audience of 418,328 people in United States, concentrated in New York and California.

What is the gender split and age of Phillips (auctioneers) fans?

42.4% of Phillips (auctioneers) fans are female, 57.6% are male, with an average age of 38.3 years.

Which brands do Phillips (auctioneers) fans like most?

Phillips (auctioneers) fans show strongest brand affinity for Fairy godmother (10.96×), Stamp collecting (6.07×), and Steampunk (5.99×) over the country average.

Where do Phillips (auctioneers) fans live in United States?

Phillips (auctioneers) fans in United States are most concentrated in New York (reach 49,826), California (reach 44,892), and Texas (reach 30,467). These three regions account for the largest share of the active audience.

What other brands do Phillips (auctioneers) fans also like?

Beyond Phillips (auctioneers) itself, the audience over-indexes on Stamp collecting (6.07×), Steampunk (5.99×), Nebraska Cornhuskers football (4.28×), and Lenny Henry (32.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillips (auctioneers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.