Rascasse Audience Intelligence

Phillips (auctioneers) Target Market in United States

A data profile of the people who buy, follow and care about Phillips (auctioneers) in United States — modelled from more than twelve digital signal sources. Phillips (auctioneers) has an estimated audience of 535,397 people in United States.

#4among Auctions in United States#3610among Brand in United States#497in Shopping

The average Phillips (auctioneers) fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include French's, Soho House (club), Roche Bobois, with strongest over-indexing on French's (168.09× the country average).

Demographically, the Phillips (auctioneers) audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phillips (auctioneers) fan in United States is more male, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for French's.

Category: Shopping · Type: Brand · Subtype: Auctions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phillips (auctioneers) profile in United States.

Audience size
535K
in United States
Gender
42.4%♀
57.6% male
Age
38.3
average years
Country rank
#35201
Brand in United States
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Phillips (auctioneers)

42.4% are female, 57.6% are male, average age 38.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Phillips (auctioneers) audience in United States
MetricValue
Female42.4%
Male57.6%
Average age38.3
Estimated audience size535,397
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Phillips (auctioneers) audience in United States
Age bracketShare%
16-1932%
20-2914%
30-3912%
40-4914%
50+28%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Phillips (auctioneers) audience comes from United States.

Worldwide audience distribution share by country for Phillips (auctioneers)
CountryShare
Germany25.7%
India9.5%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phillips (auctioneers) audience in United States is strongest.

Fig. 05

Top regions by affinity

Phillips (auctioneers) customers by region in United States
#RegionReachAffinity×
01Massachusetts~20K2.83×
02Minnesota~10K1.87×
03New York~40K1.70×
04Washington, District of Columbia~2K1.70×
05Wisconsin~9K1.40×
06Pennsylvania~20K1.39×
07Colorado~9K1.33×
08Maryland~9K1.31×
09California~60K1.30×
10Maine~2K1.28×
11Kansas~4K1.16×
12Illinois~20K1.15×
13New Hampshire~2K1.15×
14Washington~10K1.13×
15Nebraska~2K1.13×
16New Jersey~10K1.08×
17Mississippi~4K1.08×
18Tennessee~9K1.06×
19Florida~30K1.04×
20Connecticut~4K1.02×
21Delaware~1K0.97×
22South Dakota<1K0.96×
23Louisiana~5K0.95×
24Virginia~10K0.94×
25Arkansas~3K0.92×
26Vermont<1K0.92×
27Rhode Island~1K0.90×
28Georgia~10K0.89×
29Alabama~5K0.88×
30Oregon~4K0.88×
31Missouri~6K0.86×
32Texas~30K0.85×
33North Carolina~10K0.85×
34Kentucky~4K0.85×
35Oklahoma~4K0.85×
36South Carolina~5K0.84×
37Iowa~3K0.84×
38Ohio~10K0.82×
39Indiana~6K0.82×
40Utah~3K0.81×
41Alaska<1K0.81×
42Idaho~2K0.80×
43New Mexico~2K0.80×
44West Virginia~2K0.80×
45Montana<1K0.80×
46North Dakota<1K0.80×
47Arizona~7K0.78×
48Nevada~3K0.78×
49Michigan~8K0.77×
50Hawaii~1K0.73×
Fig. 06

Affinity by region

Affinity by region — Phillips (auctioneers), United States
0.73×1.00×2.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phillips (auctioneers) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phillips (auctioneers) audience
#·InterestCategoryAffinity×
01French'sFood & Beverages168.09×
02Soho House (club)Business & Career76.94×
03FilGoalSports69.84×
04Roche BoboisHome & Garden38.58×
05BuccellatiFashion & Accessoires36.82×
06Art NouveauArts & Culture35.03×
07Iggy PopMusic & Radio22.13×
08Private JetsCars & Mobility21.04×
09National Gallery of ArtArts & Culture20.68×
10Barry GibbMusic & Radio20.00×
11Al JazeeraMovies & TV20.00×
12Sotheby'sBusiness & Career16.99×
13OmanTravel & Leisure16.33×
14Arabic coffeeFood & Beverages15.88×
15Georgia O'KeeffeArts & Culture14.69×
16Art CollectingArts & Culture12.79×
17Acne StudiosFashion & Accessoires11.73×
18Scorpions (band)Music & Radio11.55×
19Art DecoArts & Culture8.11×
20High-net-worth individualBusiness & Career7.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phillips (auctioneers) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phillips (auctioneers) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.52×
Design AffinityPREMIUM3.33×
Luxury OrientationPREMIUM3.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phillips (auctioneers) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Healthy LifestyleBALANCE0.94×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Phillips (auctioneers)'s target market in United States?

Phillips (auctioneers)'s target market in United States covers an estimated 535,397 people, concentrated in California and New York.

02

What is the gender split and age of Phillips (auctioneers) customers?

42.4% of the Phillips (auctioneers) audience are female, 57.6% are male, with an average age of 38.3 years.

03

Which brands do Phillips (auctioneers) fans like most?

Phillips (auctioneers) fans show strongest brand affinity for French's (168.09×), Soho House (club) (76.94×), and Roche Bobois (38.58×) over the country average.

04

Where do Phillips (auctioneers) fans live in United States?

Phillips (auctioneers) fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Phillips (auctioneers) fans also like?

Beyond Phillips (auctioneers) itself, the audience over-indexes on Soho House (club) (76.94×), Roche Bobois (38.58×), Art Collecting (12.79×), and Iggy Pop (22.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Phillips (auctioneers) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phillips (auctioneers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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