Rascasse Audience Intelligence

Heritage Auctions Target Market in United States

A data profile of the people who buy, follow and care about Heritage Auctions in United States — modelled from more than twelve digital signal sources. Heritage Auctions has an estimated audience of 845,096 people in United States.

#3among Auctions in United States#2705among Brand in United States#407in Shopping

The average Heritage Auctions fan in United States is 44.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Taron Egerton, FedEx, EBay, with strongest over-indexing on Taron Egerton (12.39× the country average).

Demographically, the Heritage Auctions audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heritage Auctions fan in United States is more male, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Taron Egerton.

Category: Shopping · Type: Brand · Subtype: Auctions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heritage Auctions profile in United States.

Audience size
845K
in United States
Gender
35.4%♀
64.6% male
Age
44.3
average years
Country rank
#26481
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Heritage Auctions

35.4% are female, 64.6% are male, average age 44.3.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Heritage Auctions audience in United States
MetricValue
Female35.4%
Male64.6%
Average age44.3
Estimated audience size845,096
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Heritage Auctions audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4922%
50+35%
Fig. 04

Worldwide distribution

60.2%

of the worldwide Heritage Auctions audience comes from United States.

Worldwide audience distribution share by country for Heritage Auctions
CountryShare
United States60.2%
Japan6.7%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heritage Auctions audience in United States is strongest.

Fig. 05

Top regions by affinity

Heritage Auctions customers by region in United States
#RegionReachAffinity×
01New York~80K1.65×
02Texas~100K1.54×
03Vermont~2K1.46×
04Connecticut~10K1.39×
05Maine~4K1.39×
06Hawaii~5K1.33×
07Illinois~30K1.28×
08New Jersey~30K1.28×
09Tennessee~20K1.20×
10Massachusetts~20K1.18×
11Wisconsin~10K1.17×
12California~100K1.16×
13New Hampshire~4K1.11×
14Rhode Island~3K1.07×
15North Dakota~2K1.06×
16Pennsylvania~30K1.04×
17Oklahoma~9K1.04×
18Florida~60K1.03×
19Nevada~8K1.03×
20New Mexico~4K1.03×
21Arizona~20K1.00×
22Maryland~10K1.00×
23Missouri~10K1.00×
24Kentucky~10K0.99×
25Ohio~20K0.97×
26Iowa~7K0.97×
27Oregon~9K0.96×
28South Dakota~2K0.96×
29Kansas~6K0.94×
30Washington, District of Columbia~2K0.94×
31Colorado~10K0.92×
32Arkansas~6K0.91×
33Indiana~10K0.89×
34Virginia~20K0.88×
35Nebraska~4K0.88×
36Montana~2K0.87×
37Michigan~20K0.85×
38Alabama~10K0.85×
39West Virginia~3K0.85×
40Delaware~2K0.85×
41Washington~10K0.84×
42Louisiana~9K0.84×
43Minnesota~10K0.83×
44Alaska~1K0.81×
45Idaho~3K0.80×
46South Carolina~9K0.76×
47North Carolina~20K0.71×
48Mississippi~5K0.70×
49Georgia~20K0.64×
50Utah~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Heritage Auctions, United States
0.62×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heritage Auctions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heritage Auctions audience
#·InterestCategoryAffinity×
01Iggy PopMusic & Radio13.12×
02Taron EgertonMovies & TV12.39×
03Coin collectingHome & Garden9.64×
04Art auctionArts & Culture8.14×
05Bob DylanMusic & Radio7.23×
06Art DecoArts & Culture7.04×
07Antique furnitureHome & Garden6.27×
08Online auctionShopping5.03×
09FedExBusiness & Career4.12×
10Rail transportTravel & Leisure3.42×
11Renewable energyBusiness & Career3.30×
12Discount TireShopping3.28×
13InnovationBusiness & Career2.94×
14Solar energyHome & Garden2.92×
15EBayShopping2.42×
16RedditInternet & Social Media2.19×
17Nonprofit organizationPolitics & Society1.94×
18CNNMovies & TV1.73×
19Donald TrumpPolitics & Society1.57×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heritage Auctions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heritage Auctions audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.11×
PatriotismCONSERVATISM5.31×
Career OrientationPOWER1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heritage Auctions audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Healthy LifestyleBALANCE0.86×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Heritage Auctions's target market in United States?

Heritage Auctions's target market in United States covers an estimated 845,096 people, concentrated in Texas and California.

02

What is the gender split and age of Heritage Auctions customers?

35.4% of the Heritage Auctions audience are female, 64.6% are male, with an average age of 44.3 years.

03

Which brands do Heritage Auctions fans like most?

Heritage Auctions fans show strongest brand affinity for Taron Egerton (12.39×), FedEx (4.12×), and EBay (2.42×) over the country average.

04

Where do Heritage Auctions fans live in United States?

Heritage Auctions fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Heritage Auctions fans also like?

Beyond Heritage Auctions itself, the audience over-indexes on FedEx (4.12×), EBay (2.42×), Antique furniture (6.27×), and Bob Dylan (7.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Auctions audiences in United States

See Heritage Auctions audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heritage Auctions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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