Heritage Auctions Audience in United States

Heritage Auctions logo

Heritage Auctions has an estimated audience of 821,600 people in United States. 35.4% are female, 64.6% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Hibachi, UK garage, Wok, Grinch.

The average Heritage Auctions fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Hibachi, UK garage, with strongest over-indexing on Urban Outfitters (10.88× the country average). Demographically, the Heritage Auctions audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Auctions

Demographics of Heritage Auctions fans

Demographic split for Heritage Auctions audience in United States
MetricValue
Female35.4%
Male64.6%
Average age44.3
Estimated audience size821,600

Audience persona

The typical Heritage Auctions fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Heritage Auctions in United States
RegionReachAffinity
California102,8181.14×
Texas94,9271.34×
New York75,0881.64×
Florida57,1191.03×
Illinois34,8961.27×
Pennsylvania29,5951.07×
New Jersey25,6281.23×
Ohio25,2051×
Massachusetts20,5101.27×
Tennessee19,8841.21×
Michigan18,3530.85×
Arizona17,8351.06×
Virginia17,2130.86×
North Carolina17,1700.69×
Georgia16,2320.64×
Wisconsin14,5511.18×
Washington14,1600.86×
Indiana13,5600.9×
Missouri13,4121.01×
Maryland13,3300.94×
Colorado12,0700.93×
Connecticut10,8681.32×
Oklahoma9,9691.09×
Kentucky9,8970.96×
Minnesota9,8810.84×
Alabama9,7160.85×
Louisiana9,4620.89×
South Carolina9,3970.76×
Oregon8,8460.94×
Nevada7,9281×
Iowa6,5630.97×
Kansas6,1920.96×
Arkansas6,0710.9×
Hawaii4,9491.4×
New Mexico4,5781.11×
Mississippi4,4010.65×
Maine4,2631.45×
Utah3,7430.51×
Nebraska3,5780.87×
New Hampshire3,3361.03×
West Virginia3,1750.83×
Idaho2,7780.67×
Rhode Island2,7001.03×
Washington, District of Columbia2,2550.91×
North Dakota2,0101.19×
Vermont1,9881.38×
South Dakota1,9311.02×
Delaware1,8170.8×
Montana1,7210.75×
Wyoming1,3471.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heritage Auctions audience
BrandAffinityCategory
Urban Outfitters10.88×Shopping
Hibachi18.49×Food & Beverages
UK garage12.09×Music & Radio
Wok14.08×Food & Beverages
Grinch7.53×Movies & TV
Vocal harmony8.32×Music & Radio
Fairy godmother13.1×Literature
Google Home10.52×Technology & Electronics
Goop8.58×Internet & Social Media
Governor of Michigan11.48×Politics & Society
Historic site6.34×Arts & Culture
headspace11.14×Health
Nebraska Cornhuskers football4.3×Sports
Hipster11.41×Politics & Society
Cherish (group)12.8×Music & Radio
Grace Slick9.93×Music & Radio
Jesse Plemons3.66×Movies & TV
Israel2.11×Travel & Leisure
TV Fanatic10.44×Movies & TV
Gift registry12.57×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heritage Auctions audience
TraitClusterScore
PatriotismCONSERVATISM6.92
IndulgenceJOY5.3
Pet OwnershipJOY1.93
Career OrientationPOWER1.64
SpiritualityBALANCE1.61
IndividualismJOY1.6

Worldwide distribution

Worldwide audience distribution share by country for Heritage Auctions
CountryShare
United States59.7%
Japan6.9%
United Kingdom5.6%

See Heritage Auctions audiences in other countries

More Auctions audiences in United States

Frequently asked questions

How many fans does Heritage Auctions have in United States?

Heritage Auctions has an estimated audience of 821,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Heritage Auctions fans?

35.4% of Heritage Auctions fans are female, 64.6% are male, with an average age of 44.3 years.

Which brands do Heritage Auctions fans like most?

Heritage Auctions fans show strongest brand affinity for Urban Outfitters (10.88×), Hibachi (18.49×), and UK garage (12.09×) over the country average.

Where do Heritage Auctions fans live in United States?

Heritage Auctions fans in United States are most concentrated in California (reach 102,818), Texas (reach 94,927), and New York (reach 75,088). These three regions account for the largest share of the active audience.

What other brands do Heritage Auctions fans also like?

Beyond Heritage Auctions itself, the audience over-indexes on Hibachi (18.49×), UK garage (12.09×), Wok (14.08×), and Grinch (7.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heritage Auctions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.