Coldwater Creek Audience in United States

Coldwater Creek logo

Coldwater Creek has an estimated audience of 2,646,778 people in United States. 78.5% are female, 21.5% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: Mothercare, Cherish (group), Mount Kilimanjaro, headspace, Hibachi.

The average Coldwater Creek fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mothercare, Cherish (group), Mount Kilimanjaro, with strongest over-indexing on Mothercare (5.75× the country average). Demographically, the Coldwater Creek audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Coldwater Creek fans

Demographic split for Coldwater Creek audience in United States
MetricValue
Female78.5%
Male21.5%
Average age43.2
Estimated audience size2,646,778

Audience persona

The typical Coldwater Creek fan in United States is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Coldwater Creek in United States
RegionReachAffinity
California169,9610.58×
Texas141,0030.62×
New York96,7220.65×
Florida95,4330.53×
Pennsylvania89,6611.01×
Ohio81,2241×
North Carolina79,0670.99×
Illinois77,2320.88×
Michigan67,9750.98×
Virginia67,1881.04×
Georgia60,6930.74×
Washington60,4831.14×
Massachusetts60,1921.15×
Wisconsin52,5281.32×
Colorado50,2231.2×
New Jersey49,3310.73×
Missouri48,8541.15×
Minnesota48,5551.28×
Indiana46,8770.97×
Tennessee46,1020.87×
Maryland39,4610.87×
Arizona38,6830.72×
South Carolina35,4990.89×
Oregon35,4981.17×
Alabama34,7350.94×
Connecticut32,8381.24×
Kentucky27,9970.84×
Iowa24,4551.12×
Oklahoma24,2710.83×
Kansas23,9771.15×
Louisiana20,7950.61×
Arkansas20,4310.94×
Utah19,2850.81×
New Hampshire19,0021.82×
Maine18,3381.93×
Mississippi15,5920.72×
Idaho15,1551.14×
Nebraska13,2421×
New Mexico13,1730.99×
West Virginia12,5071.01×
Nevada11,3280.44×
Montana10,7121.46×
Vermont9,4352.03×
Rhode Island9,1491.09×
Alaska7,1931.27×
Delaware6,7950.93×
South Dakota6,5761.07×
North Dakota5,4971.01×
Wyoming5,4751.4×
Hawaii3,9360.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Coldwater Creek audience
BrandAffinityCategory
Mothercare5.75×Kids & Family
Cherish (group)18.52×Music & Radio
Mount Kilimanjaro20×Travel & Leisure
headspace9.2×Health
Hibachi6.41×Food & Beverages
Janitor5.17×Home & Garden
Regional styles of Mexican music2.26×Music & Radio
Meals on Wheels4.52×Food & Beverages
Governor of Michigan5.71×Politics & Society
Fairy godmother5.68×Literature
Google Home4.87×Technology & Electronics
Goop4×Internet & Social Media
Nationality1.56×Politics & Society
JDM Cars5.7×Cars & Mobility
Wok4.57×Food & Beverages
Khaadi4.69×Fashion & Accessoires
Lahaina, Hawaii12.17×Travel & Leisure
Cryptic crossword9.75×Technology & Electronics
Livingston County, New York11.43×
St. Ives8.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Coldwater Creek audience
TraitClusterScore
Family OrientationCONSERVATISM2.63
Quality AwarenessPREMIUM2.03
LGBTQ+ IdentityOPEN1.83
TravellingTHRILL1.66
Early Adopter MentalityPOWER1.62
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Coldwater Creek
CountryShare
United States95.6%
Canada2.7%
China0.7%

See Coldwater Creek audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Coldwater Creek have in United States?

Coldwater Creek has an estimated audience of 2,646,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Coldwater Creek fans?

78.5% of Coldwater Creek fans are female, 21.5% are male, with an average age of 43.2 years.

Which brands do Coldwater Creek fans like most?

Coldwater Creek fans show strongest brand affinity for Mothercare (5.75×), Cherish (group) (18.52×), and Mount Kilimanjaro (20×) over the country average.

Where do Coldwater Creek fans live in United States?

Coldwater Creek fans in United States are most concentrated in California (reach 169,961), Texas (reach 141,003), and New York (reach 96,722). These three regions account for the largest share of the active audience.

What other brands do Coldwater Creek fans also like?

Beyond Coldwater Creek itself, the audience over-indexes on Cherish (group) (18.52×), Mount Kilimanjaro (20×), headspace (9.2×), and Hibachi (6.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Coldwater Creek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.