Rascasse Audience Intelligence

Pier 1 Imports Target Market in United States

A data profile of the people who buy, follow and care about Pier 1 Imports in United States — modelled from more than twelve digital signal sources. Pier 1 Imports has an estimated audience of 4,087,637 people in United States.

#9among Furniture in United States#813among Brand in United States#523in Home & Garden

The average Pier 1 Imports fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Macy's, West Elm, Pottery Barn, with strongest over-indexing on Macy's (4.42× the country average).

Demographically, the Pier 1 Imports audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pier 1 Imports fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pier 1 Imports profile in United States.

Audience size
4.1M
in United States
Gender
77.8%♀
22.2% male
Age
36.4
average years
Country rank
#7915
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pier 1 Imports

77.8% are female, 22.2% are male, average age 36.4.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Pier 1 Imports audience in United States
MetricValue
Female77.8%
Male22.2%
Average age36.4
Estimated audience size4,087,637
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Pier 1 Imports audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

66.4%

of the worldwide Pier 1 Imports audience comes from United States.

Worldwide audience distribution share by country for Pier 1 Imports
CountryShare
United States66.4%
Canada4.4%
France3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pier 1 Imports audience in United States is strongest.

Fig. 05

Top regions by affinity

Pier 1 Imports customers by region in United States
#RegionReachAffinity×
01Florida~400K1.31×
02Connecticut~50K1.31×
03Maryland~90K1.30×
04Delaware~10K1.27×
05South Carolina~80K1.24×
06Washington~100K1.20×
07Louisiana~60K1.20×
08North Carolina~100K1.19×
09New Hampshire~20K1.17×
10Montana~10K1.16×
11Michigan~100K1.14×
12Idaho~20K1.14×
13Rhode Island~10K1.14×
14Virginia~100K1.10×
15Massachusetts~90K1.10×
16Wisconsin~70K1.08×
17Oregon~50K1.08×
18Maine~20K1.08×
19Arkansas~40K1.07×
20Colorado~70K1.05×
21Minnesota~60K1.05×
22Pennsylvania~100K1.04×
23West Virginia~20K1.04×
24Hawaii~20K1.04×
25New Jersey~100K1.02×
26California~500K1.01×
27Tennessee~80K0.99×
28Missouri~70K0.99×
29Illinois~100K0.98×
30Georgia~100K0.97×
31Mississippi~30K0.97×
32Ohio~100K0.96×
33Vermont~7K0.96×
34Kansas~30K0.94×
35Texas~300K0.93×
36New Mexico~20K0.93×
37North Dakota~8K0.93×
38New York~200K0.92×
39Alaska~8K0.92×
40Iowa~30K0.91×
41Kentucky~50K0.89×
42Nebraska~20K0.89×
43Indiana~70K0.88×
44Arizona~70K0.87×
45Nevada~30K0.84×
46Alabama~50K0.83×
47Oklahoma~40K0.83×
48South Dakota~8K0.83×
49Washington, District of Columbia~9K0.77×
50Utah~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Pier 1 Imports, United States
0.73×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pier 1 Imports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pier 1 Imports audience
#·InterestCategoryAffinity×
01West ElmHome & Garden7.68×
02Pottery BarnHome & Garden5.82×
03HouzzHome & Garden5.79×
04Ashley Furniture HomeStoresHome & Garden5.07×
05AnthropologieShopping4.84×
06HomeGoodsHome & Garden4.50×
07Macy'sShopping4.42×
08Williams-SonomaHome & Garden4.35×
09Dillard'sFashion & Accessoires4.06×
10T.J.MaxxShopping4.04×
11Landscape designBusiness & Career3.91×
12MarshallsFashion & Accessoires3.88×
13Hobby LobbyHome & Garden3.77×
14Nordstrom rackFashion & Accessoires3.61×
15IKEAHome & Garden3.18×
16Kohl'sShopping2.95×
17NordstromShopping2.67×
18Trader Joe'sShopping2.52×
19JewelryFashion & Accessoires1.95×
20CultureLiterature1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pier 1 Imports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pier 1 Imports audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.77×
Luxury OrientationPREMIUM1.83×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pier 1 Imports audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.68×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pier 1 Imports's target market in United States?

Pier 1 Imports's target market in United States covers an estimated 4,087,637 people, concentrated in California and Florida.

02

What is the gender split and age of Pier 1 Imports customers?

77.8% of the Pier 1 Imports audience are female, 22.2% are male, with an average age of 36.4 years.

03

Which brands do Pier 1 Imports fans like most?

Pier 1 Imports fans show strongest brand affinity for Macy's (4.42×), West Elm (7.68×), and Pottery Barn (5.82×) over the country average.

04

Where do Pier 1 Imports fans live in United States?

Pier 1 Imports fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pier 1 Imports fans also like?

Beyond Pier 1 Imports itself, the audience over-indexes on West Elm (7.68×), Pottery Barn (5.82×), Hobby Lobby (3.77×), and Marshalls (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Pier 1 Imports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pier 1 Imports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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