Pier 1 Imports Audience in United States

Pier 1 Imports logo

Pier 1 Imports has an estimated audience of 4,099,431 people in United States. 77.8% are female, 22.2% are male, average age 36.4. Top regions: California, Florida, Texas. Top brand affinities: Macy's, West Elm, Pottery Barn, Hobby Lobby, Marshalls.

The average Pier 1 Imports fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Macy's, West Elm, Pottery Barn, with strongest over-indexing on Macy's (4.42× the country average). Demographically, the Pier 1 Imports audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Pier 1 Imports fans

Demographic split for Pier 1 Imports audience in United States
MetricValue
Female77.8%
Male22.2%
Average age36.4
Estimated audience size4,099,431

Audience persona

The typical Pier 1 Imports fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Pier 1 Imports in United States
RegionReachAffinity
California500,2241.11×
Florida377,6991.36×
Texas354,5561.01×
New York228,0651×
North Carolina156,7131.27×
Pennsylvania150,6691.09×
Illinois143,6551.05×
Georgia128,0111.01×
Michigan126,3221.18×
Ohio126,2391×
Virginia117,1791.17×
New Jersey114,8251.1×
Washington106,5021.3×
Maryland98,7451.4×
Massachusetts95,3201.18×
Tennessee83,8181.02×
South Carolina78,8571.28×
Colorado70,7101.09×
Missouri70,2951.06×
Indiana67,9810.91×
Wisconsin67,5331.09×
Minnesota63,8191.09×
Louisiana63,1491.19×
Connecticut58,0421.41×
Oregon52,6661.12×
Kentucky45,0900.88×
Oklahoma37,2660.82×
Arkansas36,0021.07×
Nevada33,4190.84×
Mississippi31,5200.93×
Kansas31,2200.97×
Iowa30,1770.89×
Utah27,4090.75×
Idaho23,0031.12×
Arizona21,7310.26×
New Hampshire19,1981.19×
Hawaii19,0671.08×
West Virginia18,8550.99×
New Mexico18,1780.88×
Nebraska18,1190.88×
Maine16,0281.09×
Rhode Island15,1231.16×
Delaware14,0081.24×
Montana12,5351.1×
Alabama9,8350.17×
Washington, District of Columbia9,4830.77×
North Dakota7,0810.84×
South Dakota7,0750.75×
Vermont6,6280.92×
Wyoming4,5570.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pier 1 Imports audience
BrandAffinityCategory
Macy's4.42×Shopping
West Elm7.68×Home & Garden
Pottery Barn5.82×Home & Garden
Hobby Lobby3.77×Home & Garden
Marshalls3.88×Fashion & Accessoires
T.J.Maxx4.04×Shopping
Kohl's2.95×Shopping
Anthropologie4.84×Shopping
HomeGoods4.5×Home & Garden
Nordstrom rack3.61×Fashion & Accessoires
IKEA3.18×Home & Garden
Ashley Furniture HomeStores5.07×Home & Garden
Williams-Sonoma4.35×Home & Garden
Landscape design3.91×Business & Career
Nordstrom2.67×Shopping
Jewelry1.95×Fashion & Accessoires
Culture1.77×Literature
Houzz5.79×Home & Garden
Macy's2.13×Shopping
Home Interior Design4.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pier 1 Imports audience
TraitClusterScore
Design AffinityPREMIUM1.72
Luxury OrientationPREMIUM1.7
Quality AwarenessPREMIUM1.64
DIY MentalityTHRILL1.51
CreativityOPEN1.39
Pet OwnershipJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Pier 1 Imports
CountryShare
United States68.2%
Canada4.3%
Italy2.8%

See Pier 1 Imports audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Pier 1 Imports have in United States?

Pier 1 Imports has an estimated audience of 4,099,431 people in United States, concentrated in California and Florida.

What is the gender split and age of Pier 1 Imports fans?

77.8% of Pier 1 Imports fans are female, 22.2% are male, with an average age of 36.4 years.

Which brands do Pier 1 Imports fans like most?

Pier 1 Imports fans show strongest brand affinity for Macy's (4.42×), West Elm (7.68×), and Pottery Barn (5.82×) over the country average.

Where do Pier 1 Imports fans live in United States?

Pier 1 Imports fans in United States are most concentrated in California (reach 500,224), Florida (reach 377,699), and Texas (reach 354,556). These three regions account for the largest share of the active audience.

What other brands do Pier 1 Imports fans also like?

Beyond Pier 1 Imports itself, the audience over-indexes on West Elm (7.68×), Pottery Barn (5.82×), Hobby Lobby (3.77×), and Marshalls (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pier 1 Imports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.