Rascasse Audience Intelligence

Cashmere wool Audience in India

A data profile of the people who buy, follow and care about Cashmere wool in India — modelled from more than twelve digital signal sources. Cashmere wool has an estimated audience of 5,970,095 people in India.

#650among Topic in India#58in Fashion & Accessoires

The average Cashmere wool fan in India is 29.6 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Cashmere wool profile in India.

Audience size
6M
in India
Gender
35.6%♀
64.4% male
Age
29.6
average years
Country rank
#929
Topic in India
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashmere wool fans

35.6% are female, 64.4% are male, average age 29.6.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Cashmere wool audience in India
MetricValue
Female35.6%
Male64.4%
Average age29.6
Estimated audience size5,970,095
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Cashmere wool audience in India
Age bracketShare%
16-1938%
20-2935%
30-3914%
40-497%
50+5%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Cashmere wool audience comes from India.

Worldwide audience distribution share by country for Cashmere wool
CountryShare
India13.4%
United States11.4%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashmere wool audience in India is strongest.

Fig. 05

Top regions by affinity

Cashmere wool fans by region: top regions in India
#RegionReachAffinity×
01Himachal Pradesh~30K1.38×
02Sikkim~4K1.34×
03Mizoram~5K1.17×
04Arunachal Pradesh~4K1.16×
05Nagaland~5K1.13×
06Punjab (region)~90K1.08×
07Meghalaya~7K1.07×
08Jammu and Kashmir~30K1.06×
09Manipur~8K1.06×
10Haryana~80K1.01×
11Goa~6K0.99×
12Uttarakhand~30K0.98×
13Tripura~8K0.98×
14Chhattisgarh~40K0.92×
15Jharkhand~50K0.90×
16Assam~50K0.88×
17Andhra Pradesh~60K0.85×
18Odisha~50K0.84×
19Bihar~90K0.78×
20Madhya Pradesh~90K0.78×
21Rajasthan~100K0.77×
22Kerala~70K0.77×
23Gujarat~100K0.74×
24Telangana~60K0.74×
25West Bengal~100K0.73×
26Karnataka~100K0.70×
27Tamil Nadu~100K0.69×
28Uttar Pradesh~200K0.68×
29Maharashtra~200K0.63×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Cashmere wool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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