Needlework Audience in Germany
Needlework has an estimated audience of 982,469 people in Germany. 87.8% are female, 12.2% are male, average age 42.5. Top brand affinities: Knitting, Sewing machine, Sewing, Fur clothing, Do it yourself (DIY).
Top brand affinities include Knitting, Sewing machine, Sewing, with strongest over-indexing on Knitting (8.68× the country average). Demographically, the Needlework audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Pet Ownership.
Category: Home & Garden · Type: Topic
Demographics of Needlework fans
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 42.5 |
| Estimated audience size | 982,469 |
Audience persona
The typical Needlework fan in Germany is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Knitting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting | 8.68× | Home & Garden |
| Sewing machine | 8.15× | Home & Garden |
| Sewing | 5.98× | Home & Garden |
| Fur clothing | 23.53× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.85× | Home & Garden |
| Makerist | 19.03× | Fashion & Accessoires |
| Tagesschau | 2.14× | Movies & TV |
| Etsy | 3.76× | Fashion & Accessoires |
| Burda Style | 16.42× | Fashion & Accessoires |
| Pets | 1.88× | Pets & Animals |
| Western Union | 4.12× | Business & Career |
| Cat food | 3.44× | Pets & Animals |
| Satire | 4.18× | Literature |
| Ryanair | 2.43× | Travel & Leisure |
| Quilt | 7.03× | Home & Garden |
| Child development | 3× | Business & Career |
| Königreich der Stoffe | 13.97× | Kids & Family |
| Arnold Schwarzenegger | 5.2× | Movies & TV |
| Quilting | 6.17× | Home & Garden |
| Focus | 2.91× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.26 |
| Pet Ownership | JOY | 1.85 |
| DIY Mentality | THRILL | 1.7 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Design Affinity | PREMIUM | 1.63 |
| Mindfulness | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 9.2% |
| United Kingdom | 5.2% |
See Needlework audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Needlework. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.