Needlework Audience in Germany
Needlework has an estimated audience of 982,469 people in Germany. 87.8% are female, 12.2% are male, average age 42.5. Top brand affinities: Progressive rock, Rossmann, Artistic inspiration, Esra Erol, Hawesko.
Top brand affinities include Progressive rock, Rossmann, Artistic inspiration, with strongest over-indexing on Progressive rock (4.43× the country average). Demographically, the Needlework audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Pet Ownership.
Category: Home & Garden · Type: Topic
Demographics of Needlework fans
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 42.5 |
| Estimated audience size | 982,469 |
Audience persona
The typical Needlework fan in Germany is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.43× | Music & Radio |
| Rossmann | 1.92× | Shopping |
| Artistic inspiration | 1.7× | Arts & Culture |
| Esra Erol | 6.66× | Movies & TV |
| Hawesko | 4.21× | Food & Beverages |
| Natural rubber | 2.43× | Cars & Mobility |
| Optical Society | 8.79× | Politics & Society |
| Stucco | 1.7× | Home & Garden |
| Icon (magazine) | 1.61× | Arts & Culture |
| The Hollies (Official) | 3.55× | Music & Radio |
| JAVA Programmer | 7.11× | Technology & Electronics |
| Ipekyol | 2.21× | Shopping |
| Women's empowerment | 1.97× | Politics & Society |
| Ho, Ghana | 2.37× | Travel & Leisure |
| Samanyolu Haber | 2.31× | Movies & TV |
| Krasnodar | 4.24× | Travel & Leisure |
| Solo climbing | 2.01× | Sports |
| Homesteading | 3.13× | Home & Garden |
| The Nice Guys | 2.58× | Movies & TV |
| Centurion (film) | 2.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.26 |
| Pet Ownership | JOY | 1.85 |
| DIY Mentality | THRILL | 1.7 |
| Healthy Lifestyle | BALANCE | 1.67 |
| Design Affinity | PREMIUM | 1.63 |
| Mindfulness | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 9.2% |
| United Kingdom | 5.2% |
See Needlework audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Needlework. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.