Rascasse Audience Intelligence

Needlework Audience in Germany

A data profile of the people who buy, follow and care about Needlework in Germany — modelled from more than twelve digital signal sources. Needlework has an estimated audience of 982,469 people in Germany.

#3198among Topic in Germany#433in Home & Garden

The average Needlework fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Knitting, Sewing machine, Sewing, with strongest over-indexing on Knitting (13.26× the country average).

Demographically, the Needlework audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Creativity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Needlework fan in Germany is more female, around 42.5 years old, with strong Creativity tendencies and a notable affinity for Knitting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Needlework profile in Germany.

Audience size
982K
in Germany
Gender
87.8%♀
12.2% male
Age
42.5
average years
Country rank
#6648
Topic in Germany
Fig. 01

Search interest · 12-month trend

+199%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Needlework fans

87.8% are female, 12.2% are male, average age 42.5.

Fig. 02

Gender split

87.8%
Female
12.2%
Male
Demographic split for Needlework audience in Germany
MetricValue
Female87.8%
Male12.2%
Average age42.5
Estimated audience size982,469
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Needlework audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Needlework audience comes from Germany.

Worldwide audience distribution share by country for Needlework
CountryShare
United States19.4%
Brazil9.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Needlework audience in Germany is strongest.

Fig. 05

Top regions by affinity

Needlework fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.38×
02Thüringen~30K1.20×
03Sachsen-Anhalt~30K1.15×
04Mecklenburg-Vorpommern~20K1.13×
05Nordrhein-Westfalen~200K1.10×
06Bremen~9K1.10×
07Rheinland-Pfalz~50K1.07×
08Niedersachsen~100K1.05×
09Brandenburg~30K1.05×
10Saarland~10K1.04×
11Schleswig-Holstein~30K0.91×
12Hamburg~20K0.86×
13Hessen~60K0.81×
14Baden-Württemberg~100K0.80×
15Berlin~30K0.75×
16Bayern~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Needlework, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Needlework audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Needlework audience
#·InterestCategoryAffinity×
01MakeristFashion & Accessoires25.77×
02Fur clothingFashion & Accessoires22.44×
03Königreich der StoffeKids & Family17.48×
04KnittingHome & Garden13.26×
05Machine embroideryHome & Garden10.83×
06Sewing machineHome & Garden10.01×
07QuiltHome & Garden8.55×
08SewingHome & Garden7.12×
09Floral designHome & Garden5.18×
10EtsyFashion & Accessoires3.94×
11HandmadeHome & Garden3.56×
12KitchenwareHome & Garden3.36×
13HugendubelShopping3.22×
14Do it yourself (DIY)Home & Garden2.67×
15TagesschauMovies & TV2.20×
16Netto Marken-DiscountShopping2.20×
17Müller (company)Food & Beverages1.99×
18CraftsHome & Garden1.91×
19IKEAHome & Garden1.90×
20PetsPets & Animals1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Needlework audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Needlework audience · What stands out
TraitClusterDeviationScore
CreativityOPEN4.58×
MindfulnessBALANCE2.29×
SustainabilityBALANCE1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Needlework audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Career OrientationPOWER0.83×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Needlework have in Germany?

Needlework has an estimated audience of 982,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Needlework fans?

87.8% of Needlework fans are female, 12.2% are male, with an average age of 42.5 years.

03

Which brands do Needlework fans like most?

Needlework fans show strongest brand affinity for Knitting (13.26×), Sewing machine (10.01×), and Sewing (7.12×) over the country average.

04

Where do Needlework fans live in Germany?

Needlework fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Needlework fans also like?

Beyond Needlework itself, the audience over-indexes on Sewing machine (10.01×), Sewing (7.12×), Makerist (25.77×), and Fur clothing (22.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Needlework audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Needlework. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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