Needlework Audience in United States

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Needlework has an estimated audience of 4,816,433 people in United States. 87.1% are female, 12.9% are male, average age 41.8. Top regions: Texas, California, New York. Top brand affinities: Keene, New Hampshire, headspace, Cherish (group), Governor of Michigan, Goop.

The average Needlework fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Keene, New Hampshire, headspace, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Needlework audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Needlework fans

Demographic split for Needlework audience in United States
MetricValue
Female87.1%
Male12.9%
Average age41.8
Estimated audience size4,816,433

Audience persona

The typical Needlework fan in United States is more female, around 41.8 years old, with strong Creativity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Needlework in United States
RegionReachAffinity
Texas497,0591.2×
California410,0660.77×
New York242,8980.9×
Florida215,6020.66×
Michigan206,8231.64×
Virginia127,8491.09×
Pennsylvania125,7450.78×
Illinois124,8790.78×
North Carolina114,7340.79×
Ohio111,6710.75×
Alabama109,5461.63×
New Jersey104,5750.85×
Georgia102,1640.69×
Massachusetts97,7811.03×
Washington89,9020.93×
Tennessee85,5190.89×
Maryland78,9160.95×
Oregon69,5221.26×
Minnesota67,7780.98×
Mississippi66,1801.67×
Indiana64,4990.73×
Arizona64,3880.65×
Missouri58,3920.75×
Colorado57,5540.76×
Wisconsin56,5740.78×
Kentucky53,4430.89×
Connecticut45,2370.94×
South Carolina43,1730.6×
Oklahoma39,9290.75×
Louisiana35,9590.58×
Iowa34,6000.87×
Utah30,9790.72×
Kansas30,8390.81×
Arkansas29,3970.74×
West Virginia25,8001.15×
Nevada24,2830.52×
Idaho23,8250.99×
Nebraska22,0410.91×
New Mexico21,9260.91×
Maine19,3081.12×
Hawaii18,7430.91×
Alaska18,1741.76×
South Dakota16,9411.52×
Rhode Island16,9051.1×
North Dakota16,4941.67×
New Hampshire16,2560.86×
Montana15,8431.19×
Wyoming14,7322.06×
Vermont14,2511.69×
Delaware12,9760.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Needlework audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
headspace15.09×Health
Cherish (group)17.59×Music & Radio
Governor of Michigan11.28×Politics & Society
Goop7.74×Internet & Social Media
Bank account3.46×Business & Career
Fairy godmother9.32×Literature
Google Home7.81×Technology & Electronics
Grace Slick10.22×Music & Radio
Hibachi8.76×Food & Beverages
Wok7.2×Food & Beverages
Product design2.06×Business & Career
Natural rubber2.09×Cars & Mobility
Collectable1.55×Kids & Family
Cryptic crossword14.96×Technology & Electronics
Ira Glass15.85×Music & Radio
Staycation2.88×Home & Garden
Jesse Plemons2.98×Movies & TV
Home equity1.68×Home & Garden
Hardik Pandya12.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Needlework audience
TraitClusterScore
CreativityOPEN2.2
Design AffinityPREMIUM1.75
DIY MentalityTHRILL1.74
Luxury OrientationPREMIUM1.66
SustainabilityBALANCE1.57
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Needlework
CountryShare
United States19.4%
Brazil9.2%
United Kingdom5.2%

See Needlework audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Needlework have in United States?

Needlework has an estimated audience of 4,816,433 people in United States, concentrated in Texas and California.

What is the gender split and age of Needlework fans?

87.1% of Needlework fans are female, 12.9% are male, with an average age of 41.8 years.

Which brands do Needlework fans like most?

Needlework fans show strongest brand affinity for Keene, New Hampshire (675×), headspace (15.09×), and Cherish (group) (17.59×) over the country average.

Where do Needlework fans live in United States?

Needlework fans in United States are most concentrated in Texas (reach 497,059), California (reach 410,066), and New York (reach 242,898). These three regions account for the largest share of the active audience.

What other brands do Needlework fans also like?

Beyond Needlework itself, the audience over-indexes on headspace (15.09×), Cherish (group) (17.59×), Governor of Michigan (11.28×), and Goop (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Needlework. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.