Rascasse Audience Intelligence

Needlework Audience in United States

A data profile of the people who buy, follow and care about Needlework in United States — modelled from more than twelve digital signal sources. Needlework has an estimated audience of 4,816,433 people in United States.

#3873among Topic in United States#468in Home & Garden

The average Needlework fan in United States is 41.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sewing, Sewing machine, Knitting, with strongest over-indexing on Sewing (6.21× the country average).

Demographically, the Needlework audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Needlework fan in United States is more female, around 41.8 years old, with strong Creativity tendencies and a notable affinity for Sewing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Needlework profile in United States.

Audience size
4.8M
in United States
Gender
87.1%♀
12.9% male
Age
41.8
average years
Country rank
#6924
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Needlework fans

87.1% are female, 12.9% are male, average age 41.8.

Fig. 02

Gender split

87.1%
Female
12.9%
Male
Demographic split for Needlework audience in United States
MetricValue
Female87.1%
Male12.9%
Average age41.8
Estimated audience size4,816,433
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Needlework audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Needlework audience comes from United States.

Worldwide audience distribution share by country for Needlework
CountryShare
United States19.4%
Brazil9.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Needlework audience in United States is strongest.

Fig. 05

Top regions by affinity

Needlework fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K1.92×
02Alabama~100K1.76×
03Michigan~200K1.63×
04Mississippi~50K1.21×
05North Dakota~10K1.16×
06Alaska~10K1.14×
07Vermont~10K1.14×
08South Dakota~10K1.10×
09Oregon~60K1.07×
10Virginia~100K1.03×
11Montana~10K1.03×
12Massachusetts~100K1.01×
13West Virginia~20K1.01×
14Rhode Island~20K1.01×
15Maine~20K1.00×
16Delaware~10K1.00×
17Nebraska~20K0.98×
18Washington, District of Columbia~10K0.98×
19Idaho~20K0.97×
20New Mexico~20K0.97×
21Hawaii~20K0.97×
22New Hampshire~20K0.97×
23Connecticut~50K0.96×
24Minnesota~60K0.94×
25Kentucky~60K0.94×
26Utah~40K0.94×
27Iowa~40K0.94×
28Kansas~40K0.94×
29Tennessee~90K0.93×
30Maryland~80K0.93×
31Arkansas~40K0.93×
32Oklahoma~50K0.92×
33Arizona~90K0.91×
34Louisiana~60K0.91×
35Wisconsin~70K0.90×
36Washington~90K0.89×
37South Carolina~60K0.89×
38Ohio~100K0.88×
39Missouri~70K0.88×
40New Jersey~100K0.87×
41North Carolina~100K0.86×
42Indiana~80K0.86×
43Colorado~70K0.86×
44Nevada~40K0.86×
45New York~200K0.84×
46Pennsylvania~100K0.83×
47Illinois~100K0.82×
48Georgia~100K0.81×
49California~400K0.74×
50Florida~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Needlework, United States
0.73×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Needlework audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Needlework audience
#·InterestCategoryAffinity×
01Machine embroideryHome & Garden10.99×
02Sewing machineHome & Garden8.45×
03SewingHome & Garden6.21×
04QuiltingHome & Garden6.06×
05KnittingHome & Garden4.88×
06Diane KeatonMovies & TV2.74×
07Diaper bagKids & Family2.74×
08WeavingFashion & Accessoires2.70×
09Natural skin careBeauty & Wellness2.64×
10Do it yourself (DIY)Home & Garden2.58×
11Real propertyHome & Garden2.19×
12EtsyFashion & Accessoires2.16×
13Fine artBusiness & Career2.15×
14Vintage clothingFashion & Accessoires2.15×
15J. C. PenneyShopping2.02×
16Hobby LobbyHome & Garden1.88×
17Dollar GeneralShopping1.83×
18Planet FitnessSports1.82×
19FlowerHome & Garden1.61×
20CraftsHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Needlework audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Needlework audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.23×
DIY MentalityTHRILL1.76×
Design AffinityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Needlework audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.95×
Convenience OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Needlework have in United States?

Needlework has an estimated audience of 4,816,433 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Needlework fans?

87.1% of Needlework fans are female, 12.9% are male, with an average age of 41.8 years.

03

Which brands do Needlework fans like most?

Needlework fans show strongest brand affinity for Sewing (6.21×), Sewing machine (8.45×), and Knitting (4.88×) over the country average.

04

Where do Needlework fans live in United States?

Needlework fans in United States are most concentrated in Texas (reach ~800K), California (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Needlework fans also like?

Beyond Needlework itself, the audience over-indexes on Sewing machine (8.45×), Knitting (4.88×), Do it yourself (DIY) (2.58×), and Machine embroidery (10.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Needlework audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Needlework. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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