Knitted fabric Audience in Germany
Knitted fabric has an estimated audience of 446,466 people in Germany. 74.6% are female, 25.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Real property, Sewing machine, Sewing, Western Union, Knitting.
The average Knitted fabric fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Real property, Sewing machine, Sewing, with strongest over-indexing on Real property (7.74× the country average). Demographically, the Knitted fabric audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Knitted fabric fans
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 40.5 |
| Estimated audience size | 446,466 |
Audience persona
The typical Knitted fabric fan in Germany is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,828 | 0.7× |
| Baden-Württemberg | 51,988 | 0.85× |
| Bayern | 30,688 | 0.43× |
| Niedersachsen | 30,676 | 0.71× |
| Sachsen | 19,977 | 0.91× |
| Rheinland-Pfalz | 16,262 | 0.73× |
| Hessen | 15,110 | 0.44× |
| Brandenburg | 14,827 | 1.07× |
| Berlin | 14,661 | 0.73× |
| Sachsen-Anhalt | 12,998 | 1.12× |
| Thüringen | 12,354 | 1.09× |
| Mecklenburg-Vorpommern | 10,553 | 1.24× |
| Saarland | 10,490 | 1.91× |
| Bremen | 10,295 | 2.7× |
| Schleswig-Holstein | 9,831 | 0.61× |
| Hamburg | 7,548 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 7.74× | Home & Garden |
| Sewing machine | 7.21× | Home & Garden |
| Sewing | 5.21× | Home & Garden |
| Western Union | 4.37× | Business & Career |
| Knitting | 3.57× | Home & Garden |
| University of Hamburg | 13.57× | Business & Career |
| Spiegel Online | 2.05× | News |
| Pets | 1.71× | Pets & Animals |
| Breuninger | 2.85× | Fashion & Accessoires |
| Fur clothing | 14.56× | Fashion & Accessoires |
| Blanket | 5.76× | Home & Garden |
| TikTok | 1.59× | Internet & Social Media |
| Gina Tricot | 5.1× | Fashion & Accessoires |
| Quilting | 6.17× | Home & Garden |
| Drop shipping | 2.51× | Shopping |
| Free University of Berlin | 9.21× | Business & Career |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| Handmade | 3.05× | Home & Garden |
| Automobiles | 1.54× | Cars & Mobility |
| Berghain | 8.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.93 |
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.69 |
| Healthy Lifestyle | BALANCE | 1.4 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.4% |
| United Kingdom | 13.8% |
| United States | 12.8% |
See Knitted fabric audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Knitted fabric have in Germany?
Knitted fabric has an estimated audience of 446,466 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Knitted fabric fans?
74.6% of Knitted fabric fans are female, 25.4% are male, with an average age of 40.5 years.
Which brands do Knitted fabric fans like most?
Knitted fabric fans show strongest brand affinity for Real property (7.74×), Sewing machine (7.21×), and Sewing (5.21×) over the country average.
Where do Knitted fabric fans live in Germany?
Knitted fabric fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,828), Baden-Württemberg (reach 51,988), and Bayern (reach 30,688). These three regions account for the largest share of the active audience.
What other brands do Knitted fabric fans also like?
Beyond Knitted fabric itself, the audience over-indexes on Sewing machine (7.21×), Sewing (5.21×), Western Union (4.37×), and Knitting (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knitted fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.