Rascasse Audience Intelligence

Knitted fabric Audience in Germany

A data profile of the people who buy, follow and care about Knitted fabric in Germany — modelled from more than twelve digital signal sources. Knitted fabric has an estimated audience of 446,466 people in Germany.

#4953among Topic in Germany#694in Home & Garden

The average Knitted fabric fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing machine, Humboldt University of Berlin, Sewing, with strongest over-indexing on Sewing machine (9.24× the country average).

Demographically, the Knitted fabric audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Knitted fabric fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knitted fabric profile in Germany.

Audience size
446K
in Germany
Gender
74.6%♀
25.4% male
Age
40.5
average years
Country rank
#12835
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knitted fabric fans

74.6% are female, 25.4% are male, average age 40.5.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Knitted fabric audience in Germany
MetricValue
Female74.6%
Male25.4%
Average age40.5
Estimated audience size446,466
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Knitted fabric audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Knitted fabric audience comes from Germany.

Worldwide audience distribution share by country for Knitted fabric
CountryShare
Japan19.4%
United Kingdom13.8%
United States12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knitted fabric audience in Germany is strongest.

Fig. 05

Top regions by affinity

Knitted fabric fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.41×
02Saarland~7K1.25×
03Sachsen-Anhalt~10K1.07×
04Thüringen~10K1.04×
05Mecklenburg-Vorpommern~9K1.04×
06Brandenburg~10K1.01×
07Sachsen~20K0.98×
08Hamburg~10K0.95×
09Berlin~20K0.92×
10Schleswig-Holstein~10K0.92×
11Rheinland-Pfalz~20K0.90×
12Hessen~30K0.85×
13Baden-Württemberg~50K0.84×
14Niedersachsen~40K0.82×
15Bayern~60K0.77×
16Nordrhein-Westfalen~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Knitted fabric, Germany
0.73×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knitted fabric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knitted fabric audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career14.25×
02Free University of BerlinBusiness & Career14.25×
03Fur clothingFashion & Accessoires14.25×
04Kate BosworthMovies & TV14.25×
05MakeristFashion & Accessoires14.02×
06Königreich der StoffeKids & Family12.77×
07RWTH Aachen UniversityBusiness & Career11.42×
08Polo shirtFashion & Accessoires10.61×
09Sewing machineHome & Garden9.24×
10SewingHome & Garden6.47×
11Handmade GiftsKids & Family4.62×
12KnittingHome & Garden3.48×
13Tour de FranceSports3.42×
14HandmadeHome & Garden3.25×
15Unique GiftsShopping3.23×
16HugendubelShopping2.49×
17BreuningerFashion & Accessoires2.33×
18TagesschauMovies & TV2.04×
19DeichmannShopping1.72×
20AirbnbTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knitted fabric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knitted fabric audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.94×
Community OrientationOPEN1.78×
SustainabilityBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knitted fabric audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
PatriotismCONSERVATISM0.84×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knitted fabric have in Germany?

Knitted fabric has an estimated audience of 446,466 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Knitted fabric fans?

74.6% of Knitted fabric fans are female, 25.4% are male, with an average age of 40.5 years.

03

Which brands do Knitted fabric fans like most?

Knitted fabric fans show strongest brand affinity for Sewing machine (9.24×), Humboldt University of Berlin (14.25×), and Sewing (6.47×) over the country average.

04

Where do Knitted fabric fans live in Germany?

Knitted fabric fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Knitted fabric fans also like?

Beyond Knitted fabric itself, the audience over-indexes on Humboldt University of Berlin (14.25×), Sewing (6.47×), Free University of Berlin (14.25×), and Polo shirt (10.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Knitted fabric audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Knitted fabric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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