Rascasse Audience Intelligence

Crochet hook Audience in United States

A data profile of the people who buy, follow and care about Crochet hook in United States — modelled from more than twelve digital signal sources. Crochet hook has an estimated audience of 2,778,820 people in United States.

#5317among Topic in United States#667in Home & Garden

The average Crochet hook fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Sewing, Sewing machine, with strongest over-indexing on Google Maps (5.07× the country average).

Demographically, the Crochet hook audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crochet hook fan in United States is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crochet hook profile in United States.

Audience size
2.8M
in United States
Gender
91.7%♀
8.3% male
Age
45.1
average years
Country rank
#10943
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crochet hook fans

91.7% are female, 8.3% are male, average age 45.1.

Fig. 02

Gender split

91.7%
Female
8.3%
Male
Demographic split for Crochet hook audience in United States
MetricValue
Female91.7%
Male8.3%
Average age45.1
Estimated audience size2,778,820
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Crochet hook audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3915%
40-4924%
50+37%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Crochet hook audience comes from United States.

Worldwide audience distribution share by country for Crochet hook
CountryShare
United States19.5%
Brazil12.5%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crochet hook audience in United States is strongest.

Fig. 05

Top regions by affinity

Crochet hook fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.18×
02Missouri~50K1.16×
03Arkansas~30K1.14×
04Kansas~30K1.14×
05Minnesota~40K1.12×
06Maine~10K1.12×
07Vermont~5K1.12×
08Indiana~60K1.10×
09Utah~30K1.10×
10Nebraska~20K1.10×
11Idaho~20K1.10×
12Michigan~80K1.08×
13Wisconsin~50K1.08×
14Ohio~90K1.07×
15Kentucky~40K1.07×
16North Carolina~90K1.06×
17Washington~60K1.06×
18Oregon~30K1.06×
19Oklahoma~30K1.06×
20Iowa~20K1.06×
21Pennsylvania~100K1.05×
22West Virginia~10K1.03×
23Montana~8K1.03×
24Virginia~70K1.01×
25Tennessee~60K1.01×
26Alabama~40K1.01×
27South Dakota~6K1.01×
28New Hampshire~10K1.00×
29Delaware~8K1.00×
30Maryland~50K0.99×
31North Dakota~6K0.99×
32Georgia~80K0.98×
33Illinois~90K0.97×
34Massachusetts~50K0.97×
35South Carolina~40K0.96×
36Texas~200K0.95×
37Mississippi~20K0.95×
38New Mexico~10K0.95×
39Louisiana~30K0.93×
40Rhode Island~8K0.92×
41Connecticut~30K0.91×
42New York~100K0.89×
43Hawaii~10K0.89×
44Arizona~50K0.88×
45California~300K0.87×
46New Jersey~60K0.86×
47Nevada~20K0.80×
48Washington, District of Columbia~7K0.79×
49Florida~100K0.78×
50Colorado~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Crochet hook, United States
0.55×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crochet hook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crochet hook audience
#·InterestCategoryAffinity×
01SewingHome & Garden7.41×
02Sewing machineHome & Garden7.17×
03Cashmere woolFashion & Accessoires7.00×
04QuiltingHome & Garden6.33×
05Antique shopHome & Garden5.95×
06Stitch!Movies & TV5.09×
07Google MapsInternet & Social Media5.07×
08Christina ApplegateMovies & TV4.87×
09Art exhibitionArts & Culture3.87×
10Handmade jewelryFashion & Accessoires3.65×
11Contemporary artArts & Culture2.86×
12MuseumArts & Culture2.74×
13Fine artBusiness & Career2.68×
14DiaryKids & Family2.65×
15EtsyFashion & Accessoires2.39×
16J. C. PenneyShopping2.05×
17Dollar GeneralShopping1.97×
18FlowerHome & Garden1.75×
19CraftsHome & Garden1.72×
20Planet FitnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crochet hook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crochet hook audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.79×
SpiritualityBALANCE1.55×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crochet hook audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Risk AppetiteTHRILL0.94×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crochet hook have in United States?

Crochet hook has an estimated audience of 2,778,820 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crochet hook fans?

91.7% of Crochet hook fans are female, 8.3% are male, with an average age of 45.1 years.

03

Which brands do Crochet hook fans like most?

Crochet hook fans show strongest brand affinity for Google Maps (5.07×), Sewing (7.41×), and Sewing machine (7.17×) over the country average.

04

Where do Crochet hook fans live in United States?

Crochet hook fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Crochet hook fans also like?

Beyond Crochet hook itself, the audience over-indexes on Sewing (7.41×), Sewing machine (7.17×), Quilting (6.33×), and Art exhibition (3.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Crochet hook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crochet hook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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