Crochet hook Audience in United States

Crochet hook has an estimated audience of 2,778,820 people in United States. 91.7% are female, 8.3% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Enterprise Rent-A-Car, Sewing, Indeed.com, Capital One.

The average Crochet hook fan in United States is 45.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Enterprise Rent-A-Car, Sewing, with strongest over-indexing on Google Maps (6.43× the country average). Demographically, the Crochet hook audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Crochet hook fans

Demographic split for Crochet hook audience in United States
MetricValue
Female91.7%
Male8.3%
Average age45.1
Estimated audience size2,778,820

Audience persona

The typical Crochet hook fan in United States is more female, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Crochet hook in United States
RegionReachAffinity
California280,0330.92×
Texas240,1491.01×
Florida157,1050.84×
New York129,7880.84×
Ohio95,6751.12×
Pennsylvania92,8860.99×
Georgia90,0551.05×
Illinois88,4970.96×
North Carolina86,6541.04×
Michigan82,1201.13×
Virginia64,1260.95×
Washington60,5631.09×
Tennessee59,3201.06×
New Jersey59,0370.84×
Indiana58,3291.15×
Massachusetts52,4830.96×
Arizona52,2950.92×
Missouri51,6431.15×
Minnesota47,1051.18×
Maryland46,1950.97×
Wisconsin44,0031.05×
Colorado40,2920.92×
South Carolina39,3780.94×
Alabama36,6240.94×
Kentucky36,5891.05×
Oklahoma36,0391.17×
Oregon34,5571.08×
Louisiana34,2890.96×
Utah28,7281.15×
Iowa26,2281.15×
Kansas26,0711.19×
Arkansas25,4521.11×
Connecticut24,0480.86×
Nevada23,1110.86×
Mississippi21,7250.95×
Idaho15,2831.1×
Nebraska14,4221.03×
West Virginia13,5411.05×
New Mexico13,3800.96×
Hawaii10,4060.87×
Maine10,3841.04×
New Hampshire9,9670.91×
Washington, District of Columbia8,2670.99×
Rhode Island7,3260.83×
Montana7,2770.94×
South Dakota6,8211.06×
Delaware6,4750.84×
Alaska5,8860.99×
North Dakota5,2330.92×
Vermont4,6150.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crochet hook audience
BrandAffinityCategory
Google Maps6.43×Internet & Social Media
Enterprise Rent-A-Car7.41×Cars & Mobility
Sewing7.39×Home & Garden
Indeed.com4.45×Business & Career
Capital One3.97×Business & Career
Google News5.5×News
Sewing machine7.09×Home & Garden
Diane Keaton4.27×Movies & TV
Art exhibition4.74×Arts & Culture
Apple Store5.39×Shopping
Stitch!7×Movies & TV
Beetlejuice3.12×Movies & TV
Dollar General2.43×Shopping
AccuWeather3.8×Home & Garden
Circle K3.93×Shopping
Khan Academy4.68×Business & Career
DuckDuckGo4.94×Internet & Social Media
Kendra Scott5.63×Fashion & Accessoires
Billy Bob Thornton4.64×Movies & TV
Contemporary art3.16×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crochet hook audience
TraitClusterScore
Urban LifestyleOPEN1.9
Luxury OrientationPREMIUM1.77
SustainabilityBALANCE1.72
CreativityOPEN1.49
LGBTQ+ IdentityOPEN1.43
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Crochet hook
CountryShare
United States19.5%
Brazil12.5%
Japan9.6%

See Crochet hook audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Crochet hook have in United States?

Crochet hook has an estimated audience of 2,778,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Crochet hook fans?

91.7% of Crochet hook fans are female, 8.3% are male, with an average age of 45.1 years.

Which brands do Crochet hook fans like most?

Crochet hook fans show strongest brand affinity for Google Maps (6.43×), Enterprise Rent-A-Car (7.41×), and Sewing (7.39×) over the country average.

Where do Crochet hook fans live in United States?

Crochet hook fans in United States are most concentrated in California (reach 280,033), Texas (reach 240,149), and Florida (reach 157,105). These three regions account for the largest share of the active audience.

What other brands do Crochet hook fans also like?

Beyond Crochet hook itself, the audience over-indexes on Enterprise Rent-A-Car (7.41×), Sewing (7.39×), Indeed.com (4.45×), and Capital One (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crochet hook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.