Rascasse Audience Intelligence

Tailor Audience in Germany

A data profile of the people who buy, follow and care about Tailor in Germany — modelled from more than twelve digital signal sources. Tailor has an estimated audience of 941,698 people in Germany.

#3282among Topic in Germany#370in Fashion & Accessoires

The average Tailor fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing, Makerist, General practitioner, with strongest over-indexing on Sewing (6.12× the country average).

Demographically, the Tailor audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tailor fan in Germany is more female, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Sewing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tailor profile in Germany.

Audience size
942K
in Germany
Gender
69.7%♀
30.3% male
Age
38.6
average years
Country rank
#6889
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tailor fans

69.7% are female, 30.3% are male, average age 38.6.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Tailor audience in Germany
MetricValue
Female69.7%
Male30.3%
Average age38.6
Estimated audience size941,698
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Tailor audience in Germany
Age bracketShare%
16-1918%
20-2919%
30-3924%
40-4924%
50+14%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Tailor audience comes from Germany.

Worldwide audience distribution share by country for Tailor
CountryShare
United States9.9%
United Kingdom6.5%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tailor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tailor fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.57×
02Berlin~60K1.49×
03Nordrhein-Westfalen~300K1.37×
04Hessen~80K1.17×
05Bayern~200K1.15×
06Baden-Württemberg~100K1.11×
07Rheinland-Pfalz~50K1.04×
08Bremen~8K1.03×
09Niedersachsen~90K0.97×
10Saarland~10K0.84×
11Schleswig-Holstein~30K0.81×
12Thüringen~20K0.78×
13Brandenburg~20K0.75×
14Sachsen~30K0.74×
15Sachsen-Anhalt~20K0.69×
16Mecklenburg-Vorpommern~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Tailor, Germany
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tailor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tailor audience
#·InterestCategoryAffinity×
01MakeristFashion & Accessoires23.10×
02Königreich der StoffeKids & Family20.00×
03Snaply NähkramHome & Garden20.00×
04General practitionerHealth14.10×
05QuiltHome & Garden8.62×
06RavelryInternet & Social Media7.81×
07SewingHome & Garden6.12×
08Floral designHome & Garden5.35×
09Sewing machineHome & Garden5.30×
10Textile industryFashion & Accessoires4.91×
11Flower bouquetHome & Garden3.19×
12Made in ItalyBusiness & Career3.12×
13KnittingHome & Garden2.93×
14CrochetHome & Garden2.90×
15HugendubelShopping2.80×
16EtsyFashion & Accessoires2.62×
17Do it yourself (DIY)Home & Garden2.33×
18KitchenHome & Garden2.01×
19TagesschauMovies & TV1.97×
20IKEAHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tailor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tailor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
Design AffinityPREMIUM1.83×
CreativityOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tailor audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Social Media UsageJOY0.85×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tailor have in Germany?

Tailor has an estimated audience of 941,698 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tailor fans?

69.7% of Tailor fans are female, 30.3% are male, with an average age of 38.6 years.

03

Which brands do Tailor fans like most?

Tailor fans show strongest brand affinity for Sewing (6.12×), Makerist (23.1×), and General practitioner (14.1×) over the country average.

04

Where do Tailor fans live in Germany?

Tailor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tailor fans also like?

Beyond Tailor itself, the audience over-indexes on Makerist (23.1×), General practitioner (14.1×), Sewing machine (5.3×), and Königreich der Stoffe (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Tailor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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