Tailor Audience in Germany
Tailor has an estimated audience of 941,698 people in Germany. 69.7% are female, 30.3% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Hawesko, Solo climbing, Optical Society, Figure painting (hobby).
The average Tailor fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Hawesko, Solo climbing, with strongest over-indexing on Enzkreis (12.04× the country average). Demographically, the Tailor audience skews more female with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tailor fans
| Metric | Value |
|---|---|
| Female | 69.7% |
| Male | 30.3% |
| Average age | 38.6 |
| Estimated audience size | 941,698 |
Audience persona
The typical Tailor fan in Germany is more female, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,655 | 1.45× |
| Bayern | 174,974 | 1.16× |
| Baden-Württemberg | 147,983 | 1.15× |
| Niedersachsen | 94,205 | 1.03× |
| Hessen | 84,219 | 1.17× |
| Berlin | 56,958 | 1.35× |
| Rheinland-Pfalz | 46,232 | 0.98× |
| Sachsen | 35,180 | 0.76× |
| Hamburg | 32,393 | 1.52× |
| Schleswig-Holstein | 24,308 | 0.72× |
| Brandenburg | 22,515 | 0.77× |
| Thüringen | 19,403 | 0.81× |
| Sachsen-Anhalt | 16,708 | 0.68× |
| Mecklenburg-Vorpommern | 11,290 | 0.63× |
| Saarland | 9,494 | 0.82× |
| Bremen | 7,940 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 12.04× | Travel & Leisure |
| Hawesko | 3.57× | Food & Beverages |
| Solo climbing | 3.71× | Sports |
| Optical Society | 8.05× | Politics & Society |
| Figure painting (hobby) | 2.59× | Arts & Culture |
| JAVA Programmer | 8.37× | Technology & Electronics |
| Cachorro | 2.13× | Pets & Animals |
| Women's empowerment | 2.23× | Politics & Society |
| Krasnodar | 4.16× | Travel & Leisure |
| Gudrun Sjödén | 1.56× | Fashion & Accessoires |
| Henley shirt | 2.61× | Fashion & Accessoires |
| Homesteading | 3.19× | Home & Garden |
| Centurion (film) | 2.58× | Movies & TV |
| Picnic | 1.75× | Kids & Family |
| Fatteh | 5.01× | Food & Beverages |
| Ipekyol | 1.9× | Shopping |
| Cloppenburg | 2× | Travel & Leisure |
| Information sensitivity | 2.29× | Technology & Electronics |
| Jason Clarke (actor) | 1.92× | Movies & TV |
| Durban University of Technology | 1.92× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.91 |
| Design Affinity | PREMIUM | 1.87 |
| Creativity | OPEN | 1.82 |
| Pet Ownership | JOY | 1.55 |
| Sustainability | BALANCE | 1.53 |
| Indulgence | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.9% |
| United Kingdom | 6.5% |
| Japan | 4.5% |
See Tailor audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tailor have in Germany?
Tailor has an estimated audience of 941,698 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tailor fans?
69.7% of Tailor fans are female, 30.3% are male, with an average age of 38.6 years.
Which brands do Tailor fans like most?
Tailor fans show strongest brand affinity for Enzkreis (12.04×), Hawesko (3.57×), and Solo climbing (3.71×) over the country average.
Where do Tailor fans live in Germany?
Tailor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,655), Bayern (reach 174,974), and Baden-Württemberg (reach 147,983). These three regions account for the largest share of the active audience.
What other brands do Tailor fans also like?
Beyond Tailor itself, the audience over-indexes on Hawesko (3.57×), Solo climbing (3.71×), Optical Society (8.05×), and Figure painting (hobby) (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.