Tailor Audience in United States

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Tailor has an estimated audience of 3,576,324 people in United States. 60.8% are female, 39.2% are male, average age 38.7. Top regions: California, New York, Texas. Top brand affinities: Mathcore, Product design, Google Home, Historic site, The Historian.

The average Tailor fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mathcore, Product design, Google Home, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Tailor audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tailor fans

Demographic split for Tailor audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.7
Estimated audience size3,576,324

Audience persona

The typical Tailor fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Tailor in United States
RegionReachAffinity
California656,3751.67×
New York467,2252.34×
Texas449,9381.46×
Florida262,6301.08×
Illinois148,3651.25×
Virginia131,1981.51×
New Jersey125,2211.38×
North Carolina119,9191.11×
Pennsylvania118,2610.98×
Massachusetts103,7131.47×
Washington100,3981.4×
Colorado96,0791.7×
Georgia92,7980.84×
Michigan90,3980.97×
Ohio88,0440.8×
Maryland75,9241.23×
Arizona70,4040.96×
Minnesota59,7291.17×
Oregon51,9351.27×
Tennessee51,7850.72×
Missouri47,4820.82×
Wisconsin45,1540.84×
Indiana44,3390.68×
Connecticut43,6801.22×
South Carolina39,1620.73×
Nevada35,0711.01×
Oklahoma34,0910.86×
Louisiana33,0990.72×
Utah29,8880.93×
Kentucky28,1020.63×
Washington, District of Columbia27,1822.53×
Alabama25,0740.5×
Kansas22,1210.78×
Iowa20,5550.7×
Arkansas18,5720.63×
New Mexico15,5370.87×
Rhode Island15,5121.36×
Nebraska15,1530.84×
New Hampshire14,8281.05×
Hawaii14,0640.91×
Mississippi13,9740.47×
Idaho12,7620.71×
Maine10,7140.84×
Delaware7,7100.78×
West Virginia7,4750.45×
Montana6,4230.65×
Vermont6,1570.98×
Alaska5,4340.71×
South Dakota3,8240.46×
North Dakota3,3760.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tailor audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Product design4.02×Business & Career
Google Home11.64×Technology & Electronics
Historic site7.12×Arts & Culture
The Historian16.48×Literature
UK garage5.32×Music & Radio
Governor of Michigan7.14×Politics & Society
Goop4.98×Internet & Social Media
Vocal harmony4.1×Music & Radio
Fairy godmother6.6×Literature
Grinch3.39×Movies & TV
Home equity1.52×Home & Garden
Who Wants to Be a Millionaire?7.14×Movies & TV
Eurail16.57×Cars & Mobility
Girolando cattle19.84×Pets & Animals
Stamp collecting3.53×Home & Garden
JDSU2.12×Business & Career
Cherish (group)7.14×Music & Radio
9NEWS (KUSA)3.17×Movies & TV
Harlow7.14×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tailor audience
TraitClusterScore
Luxury OrientationPREMIUM2.86
Risk AppetiteTHRILL2.47
Quality AwarenessPREMIUM1.98
Design AffinityPREMIUM1.51
Urban LifestyleOPEN1.3
SustainabilityBALANCE1.27

Worldwide distribution

Worldwide audience distribution share by country for Tailor
CountryShare
United States9.9%
United Kingdom6.5%
Japan4.5%

See Tailor audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tailor have in United States?

Tailor has an estimated audience of 3,576,324 people in United States, concentrated in California and New York.

What is the gender split and age of Tailor fans?

60.8% of Tailor fans are female, 39.2% are male, with an average age of 38.7 years.

Which brands do Tailor fans like most?

Tailor fans show strongest brand affinity for Mathcore (18.06×), Product design (4.02×), and Google Home (11.64×) over the country average.

Where do Tailor fans live in United States?

Tailor fans in United States are most concentrated in California (reach 656,375), New York (reach 467,225), and Texas (reach 449,938). These three regions account for the largest share of the active audience.

What other brands do Tailor fans also like?

Beyond Tailor itself, the audience over-indexes on Product design (4.02×), Google Home (11.64×), Historic site (7.12×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.