Rascasse Audience Intelligence

Tailor Audience in United States

A data profile of the people who buy, follow and care about Tailor in United States — modelled from more than twelve digital signal sources. Tailor has an estimated audience of 3,576,324 people in United States.

#4607among Topic in United States#434in Fashion & Accessoires

The average Tailor fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sewing, Brookes Brothers, Capital One, with strongest over-indexing on Sewing (3.57× the country average).

Demographically, the Tailor audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tailor fan in United States is more female, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sewing.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tailor profile in United States.

Audience size
3.6M
in United States
Gender
60.8%♀
39.2% male
Age
38.7
average years
Country rank
#8858
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tailor fans

60.8% are female, 39.2% are male, average age 38.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Tailor audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.7
Estimated audience size3,576,324
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Tailor audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Tailor audience comes from United States.

Worldwide audience distribution share by country for Tailor
CountryShare
United States9.9%
United Kingdom6.5%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tailor audience in United States is strongest.

Fig. 05

Top regions by affinity

Tailor fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K2.35×
02New York~400K2.15×
03California~600K1.59×
04Colorado~90K1.58×
05Massachusetts~100K1.57×
06Virginia~100K1.47×
07Rhode Island~20K1.43×
08Texas~400K1.36×
09New Jersey~100K1.32×
10Washington~90K1.30×
11Maryland~70K1.21×
12Oregon~50K1.21×
13Illinois~100K1.19×
14Connecticut~40K1.19×
15Minnesota~60K1.12×
16New Hampshire~20K1.10×
17Wyoming~6K1.09×
18North Carolina~100K1.07×
19Florida~200K1.01×
20Arizona~70K1.01×
21Vermont~6K1.00×
22Pennsylvania~100K0.96×
23Nevada~30K0.95×
24Kansas~30K0.95×
25Utah~30K0.93×
26Hawaii~10K0.92×
27Michigan~90K0.91×
28Oklahoma~30K0.86×
29New Mexico~20K0.86×
30Maine~10K0.85×
31Delaware~8K0.85×
32Alaska~7K0.85×
33Nebraska~10K0.83×
34Georgia~90K0.81×
35Missouri~50K0.81×
36Wisconsin~40K0.81×
37Tennessee~60K0.79×
38Ohio~90K0.77×
39Idaho~10K0.75×
40South Carolina~40K0.74×
41Louisiana~30K0.74×
42Iowa~20K0.71×
43Montana~7K0.71×
44Indiana~40K0.67×
45Arkansas~20K0.66×
46Kentucky~30K0.65×
47South Dakota~5K0.62×
48West Virginia~10K0.59×
49Alabama~30K0.58×
50Mississippi~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Tailor, United States
0.58×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tailor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tailor audience
#·InterestCategoryAffinity×
01Brookes BrothersMusic & Radio7.14×
02BarclaysBusiness & Career7.14×
03Scott EastwoodMovies & TV7.14×
04Society6Shopping7.14×
05Alexis BledelMovies & TV6.25×
06Crazy, Stupid, Love.Movies & TV5.76×
07SewingHome & Garden3.57×
08Sewing machineHome & Garden3.38×
09Men's WearhouseFashion & Accessoires3.28×
10City BankBusiness & Career2.39×
11Bath and BodyworksShopping2.15×
12InnovationBusiness & Career1.94×
13Diaper bagKids & Family1.88×
14Real propertyHome & Garden1.87×
15DiaryKids & Family1.83×
16French BulldogPets & Animals1.70×
17Capital OneBusiness & Career1.66×
18Five BelowShopping1.61×
19J. C. PenneyShopping1.56×
20Dog walkingPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tailor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tailor audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.84×
Design AffinityPREMIUM1.44×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tailor audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.87×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tailor have in United States?

Tailor has an estimated audience of 3,576,324 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tailor fans?

60.8% of Tailor fans are female, 39.2% are male, with an average age of 38.7 years.

03

Which brands do Tailor fans like most?

Tailor fans show strongest brand affinity for Sewing (3.57×), Brookes Brothers (7.14×), and Capital One (1.66×) over the country average.

04

Where do Tailor fans live in United States?

Tailor fans in United States are most concentrated in California (reach ~600K), New York (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tailor fans also like?

Beyond Tailor itself, the audience over-indexes on Brookes Brothers (7.14×), Capital One (1.66×), Barclays (7.14×), and Alexis Bledel (6.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Tailor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tailor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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