Jersey (fabric) Audience in Germany
Jersey (fabric) has an estimated audience of 328,724 people in Germany. 88.3% are female, 11.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Rossmann, KLIX (AM), Progressive rock, Home Office.
The average Jersey (fabric) fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Rossmann, KLIX (AM), with strongest over-indexing on Dog breed (2.24× the country average). Demographically, the Jersey (fabric) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jersey (fabric) fans
| Metric | Value |
|---|---|
| Female | 88.3% |
| Male | 11.7% |
| Average age | 40.8 |
| Estimated audience size | 328,724 |
Audience persona
The typical Jersey (fabric) fan in Germany is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,229 | 1.24× |
| Bayern | 58,576 | 1.11× |
| Baden-Württemberg | 50,218 | 1.12× |
| Niedersachsen | 35,078 | 1.1× |
| Hessen | 30,722 | 1.23× |
| Berlin | 16,736 | 1.14× |
| Rheinland-Pfalz | 16,454 | 1× |
| Sachsen | 14,596 | 0.91× |
| Schleswig-Holstein | 11,835 | 1× |
| Brandenburg | 8,860 | 0.87× |
| Hamburg | 8,297 | 1.12× |
| Thüringen | 6,803 | 0.81× |
| Sachsen-Anhalt | 6,256 | 0.73× |
| Mecklenburg-Vorpommern | 4,642 | 0.74× |
| Saarland | 3,523 | 0.87× |
| Bremen | 2,861 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.24× | Pets & Animals |
| Rossmann | 1.86× | Shopping |
| KLIX (AM) | 5.29× | Music & Radio |
| Progressive rock | 2.79× | Music & Radio |
| Home Office | 2.01× | Business & Career |
| Saving | 2.21× | Business & Career |
| Artistic inspiration | 1.58× | Arts & Culture |
| Hawesko | 4.2× | Food & Beverages |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Optical Society | 9.49× | Politics & Society |
| Home Delivery | 2.21× | Food & Beverages |
| Ipekyol | 3.18× | Shopping |
| Figure painting (hobby) | 3.02× | Arts & Culture |
| Howth | 5.85× | Travel & Leisure |
| Durban University of Technology | 3.45× | Business & Career |
| JAVA Programmer | 8.37× | Technology & Electronics |
| Solo climbing | 2.48× | Sports |
| Icon (magazine) | 1.58× | Arts & Culture |
| Annie Ernaux | 6.04× | Literature |
| Gudrun Sjödén | 1.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.5 |
| DIY Mentality | THRILL | 2 |
| Sustainability | BALANCE | 1.91 |
| Design Affinity | PREMIUM | 1.85 |
| Pet Ownership | JOY | 1.62 |
| Healthy Lifestyle | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Ukraine | 14.1% |
| Mexico | 13.6% |
| Colombia | 9.3% |
See Jersey (fabric) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jersey (fabric) have in Germany?
Jersey (fabric) has an estimated audience of 328,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jersey (fabric) fans?
88.3% of Jersey (fabric) fans are female, 11.7% are male, with an average age of 40.8 years.
Which brands do Jersey (fabric) fans like most?
Jersey (fabric) fans show strongest brand affinity for Dog breed (2.24×), Rossmann (1.86×), and KLIX (AM) (5.29×) over the country average.
Where do Jersey (fabric) fans live in Germany?
Jersey (fabric) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,229), Bayern (reach 58,576), and Baden-Württemberg (reach 50,218). These three regions account for the largest share of the active audience.
What other brands do Jersey (fabric) fans also like?
Beyond Jersey (fabric) itself, the audience over-indexes on Rossmann (1.86×), KLIX (AM) (5.29×), Progressive rock (2.79×), and Home Office (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jersey (fabric). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.