Sewing circle Audience in Germany
A data profile of the people who buy, follow and care about Sewing circle in Germany — modelled from more than twelve digital signal sources. Sewing circle has an estimated audience of 305,322 people in Germany.
The average Sewing circle fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sewing machine, Makerist, Sewing, with strongest over-indexing on Sewing machine (19.17× the country average).
Demographically, the Sewing circle audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Sewing circle fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
At a glance
The key figures that characterise the Sewing circle profile in Germany.
Search interest · 12-month trend
Demographics of Sewing circle fans
88.9% are female, 11.1% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 88.9% |
| Male | 11.1% |
| Average age | 39.3 |
| Estimated audience size | 305,322 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 23% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Sewing circle audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 13.2% |
| Germany | 11.1% |
Geography
Where the Sewing circle audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~8K | 1.20× | |
| 02 | Rheinland-Pfalz | ~20K | 1.13× | |
| 03 | Sachsen | ~20K | 1.07× | |
| 04 | Berlin | ~10K | 1.01× | |
| 05 | Niedersachsen | ~30K | 0.95× | |
| 06 | Hessen | ~20K | 0.95× | |
| 07 | Baden-Württemberg | ~40K | 0.92× | |
| 08 | Bayern | ~40K | 0.90× | |
| 09 | Nordrhein-Westfalen | ~60K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sewing circle audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makerist | Fashion & Accessoires | 38.10× | ||
| 02 | Königreich der Stoffe | Kids & Family | 20.00× | ||
| 03 | Machine embroidery | Home & Garden | 19.93× | ||
| 04 | Sewing machine | Home & Garden | 19.17× | ||
| 05 | Burda Style | Fashion & Accessoires | 18.41× | ||
| 06 | Quilt | Home & Garden | 9.21× | ||
| 07 | Sewing | Home & Garden | 7.49× | ||
| 08 | Etsy | Fashion & Accessoires | 6.74× | ||
| 09 | Floral design | Home & Garden | 6.70× | ||
| 10 | Knitting | Home & Garden | 5.73× | ||
| 11 | Flower bouquet | Home & Garden | 5.48× | ||
| 12 | Handmade | Home & Garden | 5.12× | ||
| 13 | Designer clothing | Fashion & Accessoires | 5.09× | ||
| 14 | Handmade jewelry | Fashion & Accessoires | 4.99× | ||
| 15 | Unique Gifts | Shopping | 4.75× | ||
| 16 | Hugendubel | Shopping | 4.47× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 4.12× | ||
| 18 | Children's clothing | Fashion & Accessoires | 3.67× | ||
| 19 | IKEA | Home & Garden | 2.37× | ||
| 20 | Tagesschau | Movies & TV | 2.12× |
Personality of the Sewing circle audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.81× | |
| Design Affinity | PREMIUM | 2.36× | |
| DIY Mentality | THRILL | 2.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.92× | |
| Spirituality | BALANCE | 0.98× |
Frequently asked questions
How many fans does Sewing circle have in Germany?
Sewing circle has an estimated audience of 305,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sewing circle fans?
88.9% of Sewing circle fans are female, 11.1% are male, with an average age of 39.3 years.
Which brands do Sewing circle fans like most?
Sewing circle fans show strongest brand affinity for Sewing machine (19.17×), Makerist (38.1×), and Sewing (7.49×) over the country average.
Where do Sewing circle fans live in Germany?
Sewing circle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Sewing circle fans also like?
Beyond Sewing circle itself, the audience over-indexes on Makerist (38.1×), Sewing (7.49×), Etsy (6.74×), and Do it yourself (DIY) (4.12×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Sewing circle audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing circle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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