Sewing circle Audience in Germany
Sewing circle has an estimated audience of 305,322 people in Germany. 88.9% are female, 11.1% are male, average age 39.3. Top regions: Rheinland-Pfalz, Baden-Württemberg, Bayern. Top brand affinities: Sewing machine, Knitting, Do it yourself (DIY), Etsy, Makerist.
The average Sewing circle fan in Germany is 39.3 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Bayern. Top brand affinities include Sewing machine, Knitting, Do it yourself (DIY), with strongest over-indexing on Sewing machine (14.38× the country average). Demographically, the Sewing circle audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Sewing circle fans
| Metric | Value |
|---|---|
| Female | 88.9% |
| Male | 11.1% |
| Average age | 39.3 |
| Estimated audience size | 305,322 |
Audience persona
The typical Sewing circle fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 25,646 | 1.68× |
| Baden-Württemberg | 23,321 | 0.56× |
| Bayern | 21,535 | 0.44× |
| Sachsen | 21,028 | 1.4× |
| Nordrhein-Westfalen | 20,949 | 0.31× |
| Niedersachsen | 20,560 | 0.69× |
| Hessen | 17,071 | 0.73× |
| Berlin | 14,815 | 1.09× |
| Hamburg | 14,453 | 2.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing machine | 14.38× | Home & Garden |
| Knitting | 6.99× | Home & Garden |
| Do it yourself (DIY) | 4.45× | Home & Garden |
| Etsy | 6.52× | Fashion & Accessoires |
| Makerist | 31.55× | Fashion & Accessoires |
| Burda Style | 25.35× | Fashion & Accessoires |
| Sewing | 5.79× | Home & Garden |
| Machine embroidery | 19.17× | Home & Garden |
| Handmade jewelry | 5.86× | Fashion & Accessoires |
| Tagesschau | 1.99× | Movies & TV |
| Designer clothing | 4.3× | Fashion & Accessoires |
| Pets | 1.86× | Pets & Animals |
| Scooby-Doo | 4.84× | Movies & TV |
| Children's clothing | 3.36× | Fashion & Accessoires |
| Child development | 3.49× | Business & Career |
| Quilt | 8.02× | Home & Garden |
| IKEA | 2.06× | Home & Garden |
| Baby food | 3.23× | Kids & Family |
| Königreich der Stoffe | 14.99× | Kids & Family |
| Elna (Swiss company) | 28.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.95 |
| DIY Mentality | THRILL | 2.37 |
| Design Affinity | PREMIUM | 2.08 |
| Sustainability | BALANCE | 1.96 |
| Pet Ownership | JOY | 1.9 |
| Healthy Lifestyle | BALANCE | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 13.2% |
| Germany | 11.1% |
See Sewing circle audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Sewing circle have in Germany?
Sewing circle has an estimated audience of 305,322 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Sewing circle fans?
88.9% of Sewing circle fans are female, 11.1% are male, with an average age of 39.3 years.
Which brands do Sewing circle fans like most?
Sewing circle fans show strongest brand affinity for Sewing machine (14.38×), Knitting (6.99×), and Do it yourself (DIY) (4.45×) over the country average.
Where do Sewing circle fans live in Germany?
Sewing circle fans in Germany are most concentrated in Rheinland-Pfalz (reach 25,646), Baden-Württemberg (reach 23,321), and Bayern (reach 21,535). These three regions account for the largest share of the active audience.
What other brands do Sewing circle fans also like?
Beyond Sewing circle itself, the audience over-indexes on Knitting (6.99×), Do it yourself (DIY) (4.45×), Etsy (6.52×), and Makerist (31.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing circle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.