Rascasse Audience Intelligence

Sewing circle Audience in United States

A data profile of the people who buy, follow and care about Sewing circle in United States — modelled from more than twelve digital signal sources. Sewing circle has an estimated audience of 782,312 people in United States.

#301among Touchpoint in United States#1252in Home & Garden

The average Sewing circle fan in United States is 46.0 years old, more female, and lives primarily in Colorado.

The audience is concentrated in Colorado, California, Texas.

Top brand affinities include Sewing machine, Sewing, Machine embroidery, with strongest over-indexing on Sewing machine (25.3× the country average).

Demographically, the Sewing circle audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sewing circle fan in United States is more female, around 46.0 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing circle profile in United States.

Audience size
782K
in United States
Gender
91.5%♀
8.5% male
Age
46.0
average years
Country rank
#27861
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing circle fans

91.5% are female, 8.5% are male, average age 46.0.

Fig. 02

Gender split

91.5%
Female
8.5%
Male
Demographic split for Sewing circle audience in United States
MetricValue
Female91.5%
Male8.5%
Average age46.0
Estimated audience size782,312
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Sewing circle audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3914%
40-4922%
50+42%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Sewing circle audience comes from United States.

Worldwide audience distribution share by country for Sewing circle
CountryShare
United States28.5%
Japan13.2%
Germany11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing circle audience in United States is strongest.

Fig. 05

Top regions by affinity

Sewing circle fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~70K5.50×
02Vermont~2K1.30×
03Alaska~2K1.24×
04North Dakota~2K1.23×
05South Dakota~2K1.17×
06Montana~2K1.13×
07Delaware~2K1.08×
08West Virginia~4K1.07×
09Rhode Island~3K1.06×
10Hawaii~4K1.05×
11Maine~3K1.05×
12Nebraska~4K1.04×
13New Hampshire~3K1.03×
14Idaho~4K1.01×
15Washington, District of Columbia~2K1.00×
16New Mexico~4K0.99×
17Mississippi~6K0.97×
18Arkansas~6K0.97×
19Iowa~6K0.95×
20Kansas~6K0.95×
21Oklahoma~8K0.93×
22Louisiana~9K0.92×
23Kentucky~9K0.92×
24Utah~6K0.91×
25Connecticut~7K0.90×
26Nevada~7K0.90×
27Alabama~10K0.89×
28Oregon~8K0.89×
29South Carolina~10K0.88×
30Missouri~10K0.87×
31Wisconsin~10K0.87×
32Minnesota~10K0.87×
33Tennessee~10K0.85×
34Indiana~10K0.85×
35Massachusetts~10K0.84×
36Maryland~10K0.84×
37Washington~10K0.83×
38Arizona~10K0.82×
39Michigan~20K0.81×
40Virginia~20K0.80×
41North Carolina~20K0.79×
42New Jersey~20K0.79×
43Georgia~20K0.78×
44Pennsylvania~20K0.77×
45Illinois~20K0.77×
46Ohio~20K0.77×
47New York~30K0.68×
48Florida~40K0.66×
49Texas~40K0.64×
50California~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Sewing circle, United States
0.63×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewing circle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewing circle audience
#·InterestCategoryAffinity×
01Sewing machineHome & Garden25.30×
02Machine embroideryHome & Garden20.87×
03SewingHome & Garden11.59×
04QuiltingHome & Garden9.41×
05Cashmere woolFashion & Accessoires8.33×
06HypermarketShopping5.27×
07QVCMovies & TV4.96×
08Microwave ovenHome & Garden4.40×
09KnittingHome & Garden3.69×
10Discount storesShopping3.34×
11PharmacyBusiness & Career2.85×
12TraditionPolitics & Society2.81×
13PinterestInternet & Social Media2.64×
14IKEAHome & Garden2.39×
15Organic foodFood & Beverages2.33×
16Nonprofit organizationPolitics & Society2.29×
17CraftsHome & Garden2.12×
18FurnitureHome & Garden2.11×
19RecipesFood & Beverages1.77×
20Home improvementHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewing circle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewing circle audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.32×
Community OrientationOPEN2.15×
DIY MentalityTHRILL1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewing circle audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
Risk AppetiteTHRILL0.85×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewing circle have in United States?

Sewing circle has an estimated audience of 782,312 people in United States, concentrated in Colorado and California.

02

What is the gender split and age of Sewing circle fans?

91.5% of Sewing circle fans are female, 8.5% are male, with an average age of 46.0 years.

03

Which brands do Sewing circle fans like most?

Sewing circle fans show strongest brand affinity for Sewing machine (25.3×), Sewing (11.59×), and Machine embroidery (20.87×) over the country average.

04

Where do Sewing circle fans live in United States?

Sewing circle fans in United States are most concentrated in Colorado (reach ~70K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sewing circle fans also like?

Beyond Sewing circle itself, the audience over-indexes on Sewing (11.59×), Machine embroidery (20.87×), Quilting (9.41×), and Pinterest (2.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sewing circle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing circle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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