Sewing circle Audience in United States

Sewing circle logo

Sewing circle has an estimated audience of 782,312 people in United States. 91.5% are female, 8.5% are male, average age 46.0. Top regions: Colorado, California, Texas. Top brand affinities: The Devil's Rejects, Product design, Historic site, Janitor, Fairy godmother.

The average Sewing circle fan in United States is 46.0 years old, more female, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include The Devil's Rejects, Product design, Historic site, with strongest over-indexing on The Devil's Rejects (20× the country average). Demographically, the Sewing circle audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Creativity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Sewing circle fans

Demographic split for Sewing circle audience in United States
MetricValue
Female91.5%
Male8.5%
Average age46.0
Estimated audience size782,312

Audience persona

The typical Sewing circle fan in United States is more female, around 46.0 years old, with strong Creativity tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Sewing circle in United States
RegionReachAffinity
Colorado53,9384.37×
California45,2090.53×
Texas32,4910.48×
Florida24,2760.46×
New York23,7040.54×
Illinois16,2910.63×
Pennsylvania15,3750.58×
North Carolina13,2500.56×
Michigan13,1360.64×
Georgia12,2460.51×
Ohio11,9960.5×
Massachusetts10,7670.7×
Virginia10,6630.56×
New Jersey10,3120.52×
Washington9,4850.6×
Tennessee8,7040.55×
Minnesota7,9600.71×
Indiana7,7720.54×
Kentucky7,6240.78×
Louisiana7,5500.75×
Missouri7,5270.6×
Wisconsin7,4240.63×
South Carolina7,3120.62×
Oklahoma6,6400.76×
Arizona5,7200.36×
Arkansas5,6580.88×
Iowa5,5320.86×
Mississippi5,5200.86×
Oregon5,2600.59×
Maryland5,1690.38×
Nebraska5,0911.3×
Alabama4,9200.45×
Kansas4,8560.79×
Connecticut4,8000.61×
West Virginia4,5571.25×
Hawaii4,3291.29×
Idaho4,2081.07×
Alaska4,1972.51×
South Dakota3,9132.16×
Montana3,6591.69×
New Mexico3,6570.93×
Nevada3,6460.48×
Maine3,6231.29×
Vermont3,5912.61×
North Dakota3,5172.19×
New Hampshire3,4661.12×
Wyoming3,4032.93×
Rhode Island3,3471.34×
Utah3,3020.47×
Delaware3,2971.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sewing circle audience
BrandAffinityCategory
The Devil's Rejects20×Movies & TV
Product design3.47×Business & Career
Historic site6.47×Arts & Culture
Janitor8.36×Home & Garden
Fairy godmother8.06×Literature
Governor of Michigan7.65×Politics & Society
Goop5.14×Internet & Social Media
Home equity1.85×Home & Garden
Vocal harmony3.99×Music & Radio
Isometric exercise7.68×Sports
UK garage4.62×Music & Radio
Indigenous Australian art12.28×Arts & Culture
JDSU2.53×Business & Career
Staycation2.72×Home & Garden
Stamp collecting3.89×Home & Garden
Jesse Plemons2.64×Movies & TV
headspace6.92×Health
Grinch2.87×Movies & TV
Harlow8.36×Travel & Leisure
Halsey, Oregon5.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sewing circle audience
TraitClusterScore
CreativityOPEN1.88
Community OrientationOPEN1.46
Luxury OrientationPREMIUM1.41
Design AffinityPREMIUM1.41
Urban LifestyleOPEN1.39
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Sewing circle
CountryShare
United States28.5%
Japan13.2%
Germany11.1%

See Sewing circle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sewing circle have in United States?

Sewing circle has an estimated audience of 782,312 people in United States, concentrated in Colorado and California.

What is the gender split and age of Sewing circle fans?

91.5% of Sewing circle fans are female, 8.5% are male, with an average age of 46.0 years.

Which brands do Sewing circle fans like most?

Sewing circle fans show strongest brand affinity for The Devil's Rejects (20×), Product design (3.47×), and Historic site (6.47×) over the country average.

Where do Sewing circle fans live in United States?

Sewing circle fans in United States are most concentrated in Colorado (reach 53,938), California (reach 45,209), and Texas (reach 32,491). These three regions account for the largest share of the active audience.

What other brands do Sewing circle fans also like?

Beyond Sewing circle itself, the audience over-indexes on Product design (3.47×), Historic site (6.47×), Janitor (8.36×), and Fairy godmother (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing circle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.