Sewing needle Audience in Germany
Sewing needle has an estimated audience of 712,409 people in Germany. 83.6% are female, 16.4% are male, average age 40.3. Top brand affinities: Sewing machine, Knitting, Sewing, Do it yourself (DIY), Tagesschau.
Top brand affinities include Sewing machine, Knitting, Sewing, with strongest over-indexing on Sewing machine (10.78× the country average). Demographically, the Sewing needle audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Sewing needle fans
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 40.3 |
| Estimated audience size | 712,409 |
Audience persona
The typical Sewing needle fan in Germany is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sewing machine | 10.78× | Home & Garden |
| Knitting | 7.89× | Home & Garden |
| Sewing | 6.15× | Home & Garden |
| Do it yourself (DIY) | 3.56× | Home & Garden |
| Tagesschau | 2.17× | Movies & TV |
| Makerist | 18.05× | Fashion & Accessoires |
| Etsy | 3.68× | Fashion & Accessoires |
| Machine embroidery | 12.86× | Home & Garden |
| Scooby-Doo | 5.03× | Movies & TV |
| Burda Style | 15.49× | Fashion & Accessoires |
| Pets | 1.79× | Pets & Animals |
| Quilt | 8× | Home & Garden |
| Spiegel Online | 2.03× | News |
| Königreich der Stoffe | 15.38× | Kids & Family |
| Ernsting's family | 3.43× | Shopping |
| Child development | 3.14× | Business & Career |
| Beetlejuice | 3.92× | Movies & TV |
| IKEA | 1.78× | Home & Garden |
| Cat food | 2.92× | Pets & Animals |
| Children's clothing | 2.81× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.11 |
| DIY Mentality | THRILL | 2.17 |
| Pet Ownership | JOY | 1.65 |
| Healthy Lifestyle | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 5.9% |
| United Kingdom | 4.7% |
See Sewing needle audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.