Rascasse Audience Intelligence

Sewing needle Audience in United States

A data profile of the people who buy, follow and care about Sewing needle in United States — modelled from more than twelve digital signal sources. Sewing needle has an estimated audience of 3,173,574 people in United States.

#4955among Topic in United States#604in Home & Garden

The average Sewing needle fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sewing machine, Sewing, Machine embroidery, with strongest over-indexing on Sewing machine (16.89× the country average).

Demographically, the Sewing needle audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sewing needle fan in United States is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sewing needle profile in United States.

Audience size
3.2M
in United States
Gender
78.1%♀
21.9% male
Age
42.6
average years
Country rank
#9817
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sewing needle fans

78.1% are female, 21.9% are male, average age 42.6.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Sewing needle audience in United States
MetricValue
Female78.1%
Male21.9%
Average age42.6
Estimated audience size3,173,574
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Sewing needle audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Sewing needle audience comes from United States.

Worldwide audience distribution share by country for Sewing needle
CountryShare
United States16.3%
Japan5.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sewing needle audience in United States is strongest.

Fig. 05

Top regions by affinity

Sewing needle fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K1.27×
02Hawaii~20K1.24×
03South Dakota~8K1.14×
04Washington~70K1.13×
05Oklahoma~40K1.11×
06Kansas~30K1.11×
07Oregon~40K1.09×
08Utah~30K1.09×
09Kentucky~40K1.08×
10Nebraska~20K1.07×
11Missouri~50K1.06×
12Minnesota~50K1.06×
13Arkansas~30K1.06×
14Idaho~20K1.06×
15North Dakota~7K1.06×
16California~400K1.04×
17Indiana~60K1.02×
18Wisconsin~50K1.02×
19Louisiana~40K1.01×
20Alaska~7K1.01×
21Texas~300K1.00×
22North Carolina~100K1.00×
23Arizona~60K1.00×
24Alabama~40K1.00×
25Illinois~100K0.99×
26Massachusetts~60K0.99×
27West Virginia~10K0.99×
28Maine~10K0.99×
29Michigan~80K0.98×
30Connecticut~30K0.98×
31Iowa~30K0.98×
32Virginia~80K0.97×
33Montana~9K0.97×
34Vermont~5K0.97×
35Maryland~50K0.96×
36Colorado~50K0.96×
37New Mexico~20K0.96×
38Georgia~90K0.95×
39New York~200K0.94×
40Pennsylvania~100K0.94×
41Ohio~90K0.94×
42Mississippi~20K0.94×
43New Hampshire~10K0.93×
44Tennessee~60K0.92×
45New Jersey~70K0.89×
46South Carolina~40K0.89×
47Nevada~30K0.89×
48Delaware~8K0.88×
49Washington, District of Columbia~8K0.84×
50Florida~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Sewing needle, United States
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sewing needle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sewing needle audience
#·InterestCategoryAffinity×
01Machine embroideryHome & Garden17.20×
02Sewing machineHome & Garden16.89×
03SewingHome & Garden10.39×
04QuiltingHome & Garden6.97×
05Cashmere woolFashion & Accessoires5.96×
06Stitch!Movies & TV5.39×
07KnittingHome & Garden3.94×
08Non-alcoholic beverageFood & Beverages3.23×
09Vintage clothingFashion & Accessoires3.03×
10WeavingFashion & Accessoires2.83×
11Microwave ovenHome & Garden2.70×
12Do it yourself (DIY)Home & Garden2.47×
13InnovationBusiness & Career2.47×
14Hardware storeHome & Garden2.44×
15EtsyFashion & Accessoires2.26×
16TraditionPolitics & Society1.97×
17IKEAHome & Garden1.95×
18Hobby LobbyHome & Garden1.72×
19Planet FitnessSports1.72×
20Trader Joe'sShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sewing needle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sewing needle audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.11×
Design AffinityPREMIUM2.11×
CreativityOPEN1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sewing needle audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Family OrientationCONSERVATISM0.93×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sewing needle have in United States?

Sewing needle has an estimated audience of 3,173,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sewing needle fans?

78.1% of Sewing needle fans are female, 21.9% are male, with an average age of 42.6 years.

03

Which brands do Sewing needle fans like most?

Sewing needle fans show strongest brand affinity for Sewing machine (16.89×), Sewing (10.39×), and Machine embroidery (17.2×) over the country average.

04

Where do Sewing needle fans live in United States?

Sewing needle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sewing needle fans also like?

Beyond Sewing needle itself, the audience over-indexes on Sewing (10.39×), Machine embroidery (17.2×), Do it yourself (DIY) (2.47×), and Quilting (6.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sewing needle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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