Sewing needle Audience in United States

Sewing needle logo

Sewing needle has an estimated audience of 3,173,574 people in United States. 78.1% are female, 21.9% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Mathcore, Bank account, Google Home, The Devil's Rejects.

The average Sewing needle fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Mathcore, Bank account, with strongest over-indexing on Historic site (17.2× the country average). Demographically, the Sewing needle audience skews more female with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sewing needle fans

Demographic split for Sewing needle audience in United States
MetricValue
Female78.1%
Male21.9%
Average age42.6
Estimated audience size3,173,574

Audience persona

The typical Sewing needle fan in United States is more female, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sewing needle in United States
RegionReachAffinity
California406,2261.16×
Texas282,0121.03×
Florida196,6950.92×
New York188,9731.07×
Illinois108,6481.03×
Ohio102,7821.05×
Pennsylvania102,5800.96×
Georgia102,3641.05×
North Carolina99,9831.05×
Michigan85,2271.03×
Virginia77,2161×
Washington76,7001.2×
New Jersey73,5350.91×
Massachusetts65,1431.04×
Arizona63,9580.99×
Tennessee62,8600.99×
Indiana60,3141.04×
Maryland56,4791.04×
Missouri54,8211.07×
Minnesota51,2371.13×
Colorado48,5840.97×
Wisconsin45,3340.95×
Louisiana44,9511.1×
Oregon44,7981.23×
Kentucky44,0591.11×
South Carolina42,8750.9×
Oklahoma41,6711.18×
Alabama41,0380.93×
Connecticut33,4081.05×
Utah30,2471.06×
Nevada28,4680.93×
Iowa26,7451.02×
Arkansas26,4881.01×
Kansas24,7120.99×
Mississippi24,6300.94×
Hawaii16,5211.21×
West Virginia15,5181.05×
New Mexico14,8170.93×
Idaho14,5770.92×
Nebraska14,0310.88×
Rhode Island11,9211.18×
New Hampshire11,2430.9×
Maine11,0620.97×
Washington, District of Columbia7,5700.79×
Montana7,4480.85×
Delaware7,4350.85×
South Dakota7,1220.97×
Alaska6,4080.94×
North Dakota6,2630.96×
Vermont4,3970.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sewing needle audience
BrandAffinityCategory
Historic site17.2×Arts & Culture
Mathcore18.06×Music & Radio
Bank account5.13×Business & Career
Google Home11.66×Technology & Electronics
The Devil's Rejects17.2×Movies & TV
Product design2.99×Business & Career
Fairy godmother10.03×Literature
Home equity2.63×Home & Garden
Natural rubber2.55×Cars & Mobility
Collectable1.87×Kids & Family
Governor of Michigan7.99×Politics & Society
The Historian16.48×Literature
Goop5.22×Internet & Social Media
Vocal harmony4.3×Music & Radio
Stamp collecting4.25×Home & Garden
Staycation2.9×Home & Garden
UK garage4.74×Music & Radio
9NEWS (KUSA)4.23×Movies & TV
JDSU2.61×Business & Career
Throne of Glass6.07×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sewing needle audience
TraitClusterScore
DIY MentalityTHRILL2.35
Luxury OrientationPREMIUM2.24
CreativityOPEN2.22
Risk AppetiteTHRILL2.12
Design AffinityPREMIUM2.1
SustainabilityBALANCE2

Worldwide distribution

Worldwide audience distribution share by country for Sewing needle
CountryShare
United States16.3%
Japan5.9%
United Kingdom4.7%

See Sewing needle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sewing needle have in United States?

Sewing needle has an estimated audience of 3,173,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Sewing needle fans?

78.1% of Sewing needle fans are female, 21.9% are male, with an average age of 42.6 years.

Which brands do Sewing needle fans like most?

Sewing needle fans show strongest brand affinity for Historic site (17.2×), Mathcore (18.06×), and Bank account (5.13×) over the country average.

Where do Sewing needle fans live in United States?

Sewing needle fans in United States are most concentrated in California (reach 406,226), Texas (reach 282,012), and Florida (reach 196,695). These three regions account for the largest share of the active audience.

What other brands do Sewing needle fans also like?

Beyond Sewing needle itself, the audience over-indexes on Mathcore (18.06×), Bank account (5.13×), Google Home (11.66×), and The Devil's Rejects (17.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sewing needle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.