Stampin' Up! Audience in Germany
A data profile of the people who buy, follow and care about Stampin' Up! in Germany — modelled from more than twelve digital signal sources. Stampin' Up! has an estimated audience of 306,905 people in Germany.
The average Stampin' Up! fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include TK Maxx, Handmade, Pets, with strongest over-indexing on TK Maxx (26.5× the country average).
Demographically, the Stampin' Up! audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stampin' Up! fan in Germany is more female, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for TK Maxx.
At a glance
The key figures that characterise the Stampin' Up! profile in Germany.
Search interest · 12-month trend
Audience demographics of Stampin' Up!
67.3% are female, 32.7% are male, average age 43.7.
Gender split
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 43.7 |
| Estimated audience size | 306,905 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Stampin' Up! audience comes from Germany.
| Country | Share |
|---|---|
| United States | 53.8% |
| Germany | 18.5% |
| France | 6.2% |
Geography
Where the Stampin' Up! audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.70× | |
| 02 | Niedersachsen | ~50K | 1.62× | |
| 03 | Mecklenburg-Vorpommern | ~7K | 1.16× | |
| 04 | Rheinland-Pfalz | ~20K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.02× | |
| 06 | Bremen | ~3K | 1.01× | |
| 07 | Bayern | ~50K | 0.98× | |
| 08 | Brandenburg | ~9K | 0.95× | |
| 09 | Hessen | ~20K | 0.94× | |
| 10 | Thüringen | ~7K | 0.92× | |
| 11 | Baden-Württemberg | ~40K | 0.90× | |
| 12 | Sachsen-Anhalt | ~7K | 0.90× | |
| 13 | Sachsen | ~10K | 0.84× | |
| 14 | Saarland | ~3K | 0.83× | |
| 15 | Hamburg | ~5K | 0.69× | |
| 16 | Berlin | ~9K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Stampin' Up! audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nestlé Dessert | Topic | 82.93× | ||
| 02 | Hobby Lobby | Home & Garden | 37.80× | ||
| 03 | TK Maxx | Shopping | 26.50× | ||
| 04 | Jersey | Fashion & Accessoires | 13.78× | ||
| 05 | Handmade | Home & Garden | 10.10× | ||
| 06 | Arts and Crafts movement | Arts & Culture | 9.80× | ||
| 07 | Diy Craft Projects | Home & Garden | 9.54× | ||
| 08 | Fabric (club) | Music & Radio | 6.68× | ||
| 09 | Handmade Crafts | Kids & Family | 6.14× | ||
| 10 | Hugendubel | Shopping | 4.17× | ||
| 11 | Pets | Pets & Animals | 3.27× | ||
| 12 | Garden | Home & Garden | 2.40× | ||
| 13 | Lidl | Shopping | 2.34× | ||
| 14 | Clothing | Fashion & Accessoires | 1.91× | ||
| 15 | Outdoor recreation | Sports | 1.85× | ||
| 16 | Food and drink | Food & Beverages | 1.78× | ||
| 17 | Reading | Literature | 1.76× | ||
| 18 | Arts and music | Arts & Culture | 1.74× | ||
| 19 | Sports | Sports | 1.73× | ||
| 20 | Entertainment | Movies & TV | 1.69× |
Personality of the Stampin' Up! audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.25× | |
| Healthy Lifestyle | BALANCE | 1.86× | |
| Design Affinity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Early Adopter Mentality | POWER | 1.02× |
Frequently asked questions
How many fans does Stampin' Up! have in Germany?
Stampin' Up! has an estimated audience of 306,905 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Stampin' Up! fans?
67.3% of Stampin' Up! fans are female, 32.7% are male, with an average age of 43.7 years.
Which brands do Stampin' Up! fans like most?
Stampin' Up! fans show strongest brand affinity for TK Maxx (26.5×), Handmade (10.1×), and Pets (3.27×) over the country average.
Where do Stampin' Up! fans live in Germany?
Stampin' Up! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Niedersachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Stampin' Up! fans also like?
Beyond Stampin' Up! itself, the audience over-indexes on Handmade (10.1×), Pets (3.27×), Nestlé Dessert (82.93×), and Hobby Lobby (37.8×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Stampin' Up!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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