Stampin' Up! Audience in Germany
Stampin' Up! has an estimated audience of 312,764 people in Germany. 67.3% are female, 32.7% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: TK Maxx, Handmade, Pets, Nestlé Dessert, Hobby Lobby.
The average Stampin' Up! fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include TK Maxx, Handmade, Pets, with strongest over-indexing on TK Maxx (26.5× the country average). Demographically, the Stampin' Up! audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Stampin' Up! fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 43.7 |
| Estimated audience size | 312,764 |
Audience persona
The typical Stampin' Up! fan in Germany is more female, around 43.7 years old, with strong Individualism tendencies and a notable affinity for TK Maxx.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,506 | 1.06× |
| Bayern | 51,850 | 1.03× |
| Niedersachsen | 48,813 | 1.61× |
| Baden-Württemberg | 37,350 | 0.88× |
| Hessen | 23,101 | 0.97× |
| Schleswig-Holstein | 19,435 | 1.73× |
| Rheinland-Pfalz | 16,455 | 1.05× |
| Sachsen | 13,148 | 0.86× |
| Brandenburg | 9,301 | 0.96× |
| Berlin | 8,995 | 0.64× |
| Mecklenburg-Vorpommern | 7,689 | 1.29× |
| Thüringen | 6,947 | 0.87× |
| Sachsen-Anhalt | 6,728 | 0.83× |
| Hamburg | 4,376 | 0.62× |
| Saarland | 2,576 | 0.67× |
| Bremen | 2,511 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TK Maxx | 26.5× | Shopping |
| Handmade | 10.1× | Home & Garden |
| Pets | 3.27× | Pets & Animals |
| Nestlé Dessert | 82.93× | |
| Hobby Lobby | 37.8× | Home & Garden |
| Arts and Crafts movement | 9.8× | Arts & Culture |
| Fabric (club) | 6.68× | Music & Radio |
| Handmade Crafts | 6.14× | Kids & Family |
| Food and drink | 1.78× | Food & Beverages |
| Jersey | 13.78× | Fashion & Accessoires |
| Clothing | 1.91× | Fashion & Accessoires |
| Garden | 2.4× | Home & Garden |
| Entertainment | 1.69× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Outdoor recreation | 1.85× | Sports |
| Lidl | 2.34× | Shopping |
| Sports | 1.73× | Sports |
| Diy Craft Projects | 9.54× | Home & Garden |
| Reading | 1.76× | Literature |
| Vehicles | 1.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.65 |
| Convenience Orientation | PREMIUM | 1.88 |
| Creativity | OPEN | 1.85 |
| Urban Lifestyle | OPEN | 1.42 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Sports Activity | POWER | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.3% |
| Germany | 18.9% |
| France | 6.2% |
See Stampin' Up! audiences in other countries
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Stampin' Up! have in Germany?
Stampin' Up! has an estimated audience of 312,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stampin' Up! fans?
67.3% of Stampin' Up! fans are female, 32.7% are male, with an average age of 43.7 years.
Which brands do Stampin' Up! fans like most?
Stampin' Up! fans show strongest brand affinity for TK Maxx (26.5×), Handmade (10.1×), and Pets (3.27×) over the country average.
Where do Stampin' Up! fans live in Germany?
Stampin' Up! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,506), Bayern (reach 51,850), and Niedersachsen (reach 48,813). These three regions account for the largest share of the active audience.
What other brands do Stampin' Up! fans also like?
Beyond Stampin' Up! itself, the audience over-indexes on Handmade (10.1×), Pets (3.27×), Nestlé Dessert (82.93×), and Hobby Lobby (37.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stampin' Up!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.