Rascasse Audience Intelligence

Jersey Audience in Germany

A data profile of the people who buy, follow and care about Jersey in Germany — modelled from more than twelve digital signal sources. Jersey has an estimated audience of 632,287 people in Germany.

#4107among Topic in Germany#492in Fashion & Accessoires

The average Jersey fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Folk costume, Midsomer Murders, The Flash, with strongest over-indexing on Folk costume (20.21× the country average).

Demographically, the Jersey audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jersey fan in Germany is balanced, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Folk costume.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jersey profile in Germany.

Audience size
632K
in Germany
Gender
51.1%♀
48.9% male
Age
40.9
average years
Country rank
#9673
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jersey fans

51.1% are female, 48.9% are male, average age 40.9.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Jersey audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age40.9
Estimated audience size632,287
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Jersey audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Jersey audience comes from Germany.

Worldwide audience distribution share by country for Jersey
CountryShare
United States11.3%
Malaysia9.4%
France9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jersey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jersey fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.20×
02Nordrhein-Westfalen~200K1.19×
03Baden-Württemberg~100K1.11×
04Niedersachsen~70K1.11×
05Hamburg~20K1.10×
06Bayern~100K1.08×
07Berlin~30K1.08×
08Bremen~6K1.05×
09Schleswig-Holstein~20K1.02×
10Rheinland-Pfalz~30K1.01×
11Saarland~7K0.94×
12Sachsen~30K0.91×
13Brandenburg~20K0.86×
14Thüringen~10K0.83×
15Mecklenburg-Vorpommern~9K0.79×
16Sachsen-Anhalt~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Jersey, Germany
0.76×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jersey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jersey audience
#·InterestCategoryAffinity×
01Midsomer MurdersMovies & TV21.48×
02MakeristFashion & Accessoires21.25×
03Folk costumeFashion & Accessoires20.21×
04ColumboMovies & TV20.00×
05High School DxDMovies & TV20.00×
06The FlashMovies & TV16.81×
07Hawaii Five-OMovies & TV16.04×
08Table Tennis World CupSports15.59×
09Victoria JusticeMovies & TV14.79×
10Mila KunisMovies & TV9.25×
11Person of Interest (TV series)Movies & TV7.29×
12Textile industryFashion & Accessoires5.66×
13Catherine, Duchess of CambridgePolitics & Society5.60×
14Sewing machineHome & Garden4.84×
153. LigaSports4.22×
16HugendubelShopping3.47×
17TipicoGames3.38×
182. BundesligaSports2.38×
19SV Werder BremenSports2.07×
20FC Bayern MunichSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jersey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jersey audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM6.03×
Convenience OrientationPREMIUM1.45×
Community OrientationOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jersey audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
SustainabilityBALANCE0.74×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jersey have in Germany?

Jersey has an estimated audience of 632,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jersey fans?

51.1% of Jersey fans are female, 48.9% are male, with an average age of 40.9 years.

03

Which brands do Jersey fans like most?

Jersey fans show strongest brand affinity for Folk costume (20.21×), Midsomer Murders (21.48×), and The Flash (16.81×) over the country average.

04

Where do Jersey fans live in Germany?

Jersey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jersey fans also like?

Beyond Jersey itself, the audience over-indexes on Midsomer Murders (21.48×), The Flash (16.81×), Columbo (20×), and Makerist (21.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Jersey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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