Jersey Audience in Germany
Jersey has an estimated audience of 632,287 people in Germany. 51.1% are female, 48.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Snow White (Fables), Saving, Gallien-Krueger.
The average Jersey fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Snow White (Fables), with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Jersey audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jersey fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 40.9 |
| Estimated audience size | 632,287 |
Audience persona
The typical Jersey fan in Germany is balanced, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,628 | 1.24× |
| Bayern | 112,669 | 1.11× |
| Baden-Württemberg | 96,593 | 1.12× |
| Niedersachsen | 67,471 | 1.1× |
| Hessen | 59,092 | 1.23× |
| Berlin | 32,190 | 1.14× |
| Rheinland-Pfalz | 31,648 | 1× |
| Sachsen | 28,076 | 0.91× |
| Schleswig-Holstein | 22,764 | 1× |
| Brandenburg | 17,042 | 0.87× |
| Hamburg | 15,958 | 1.12× |
| Thüringen | 13,085 | 0.81× |
| Sachsen-Anhalt | 12,033 | 0.73× |
| Mecklenburg-Vorpommern | 8,930 | 0.74× |
| Saarland | 6,776 | 0.87× |
| Bremen | 5,504 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Home Office | 1.87× | Business & Career |
| Snow White (Fables) | 3.53× | Literature |
| Saving | 1.82× | Business & Career |
| Gallien-Krueger | 12.36× | Music & Radio |
| Gil Ofarim | 1.53× | Music & Radio |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Johnny Mnemonic (film) | 20× | Movies & TV |
| Google Analytics | 2.74× | Internet & Social Media |
| Harvey Mudd College | 16.43× | Business & Career |
| Israel | 1.59× | Travel & Leisure |
| Knauf Insulation | 9.73× | Business & Career |
| Insulin index | 11.44× | Health |
| Time (magazine) | 1.57× | News |
| Gudrun Sjödén | 2.13× | Fashion & Accessoires |
| Esra Erol | 3.73× | Movies & TV |
| Anton Hofreiter | 3.52× | Politics & Society |
| Emperor Entertainment Group | 2.16× | Business & Career |
| Christmas Gifts | 2.9× | Kids & Family |
| myDealZ | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.71 |
| Convenience Orientation | PREMIUM | 1.24 |
| Creativity | OPEN | 1.2 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| Malaysia | 9.4% |
| France | 9.2% |
See Jersey audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jersey have in Germany?
Jersey has an estimated audience of 632,287 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jersey fans?
51.1% of Jersey fans are female, 48.9% are male, with an average age of 40.9 years.
Which brands do Jersey fans like most?
Jersey fans show strongest brand affinity for Rossmann (2.14×), Home Office (1.87×), and Snow White (Fables) (3.53×) over the country average.
Where do Jersey fans live in Germany?
Jersey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,628), Bayern (reach 112,669), and Baden-Württemberg (reach 96,593). These three regions account for the largest share of the active audience.
What other brands do Jersey fans also like?
Beyond Jersey itself, the audience over-indexes on Home Office (1.87×), Snow White (Fables) (3.53×), Saving (1.82×), and Gallien-Krueger (12.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.