Diy Craft Projects Audience in Germany
Diy Craft Projects has an estimated audience of 1,134,019 people in Germany. 75.8% are female, 24.2% are male, average age 37.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Berlin. Top brand affinities: Thomas Mann, Etsy, Nina Chuba, Do it yourself (DIY), Laurie Holden.
The average Diy Craft Projects fan in Germany is 37.0 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Berlin. Top brand affinities include Thomas Mann, Etsy, Nina Chuba, with strongest over-indexing on Thomas Mann (26.33× the country average). Demographically, the Diy Craft Projects audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Diy Craft Projects fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 37.0 |
| Estimated audience size | 1,134,019 |
Audience persona
The typical Diy Craft Projects fan in Germany is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Thomas Mann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 129,486 | 0.84× |
| Nordrhein-Westfalen | 125,552 | 0.51× |
| Berlin | 86,176 | 1.7× |
| Hessen | 82,748 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thomas Mann | 26.33× | Literature |
| Etsy | 6.59× | Fashion & Accessoires |
| Nina Chuba | 8.69× | Music & Radio |
| Do it yourself (DIY) | 3.39× | Home & Garden |
| Laurie Holden | 28.74× | Movies & TV |
| Art exhibition | 4.62× | Arts & Culture |
| Livemusic | 3.63× | Music & Radio |
| Natural foods | 4.55× | Food & Beverages |
| Vegetable Gardening | 5.59× | Food & Beverages |
| Pillow | 4.31× | Home & Garden |
| Group buying | 6.85× | Shopping |
| Instax | 20.13× | Technology & Electronics |
| JYSK | 2.62× | Home & Garden |
| Minecraft | 4.84× | Games |
| Watercolor painting | 3.65× | Arts & Culture |
| Handmade | 3.05× | Home & Garden |
| Textile industry | 4.72× | Fashion & Accessoires |
| Crochet | 3.03× | Home & Garden |
| Modern architecture | 2.66× | Arts & Culture |
| Crafts | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.77 |
| DIY Mentality | THRILL | 1.62 |
| Creativity | OPEN | 1.5 |
| Individualism | JOY | 1.47 |
| Indulgence | JOY | 1.41 |
| Mindfulness | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Germany | 8.7% |
| Japan | 5.8% |
See Diy Craft Projects audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diy Craft Projects have in Germany?
Diy Craft Projects has an estimated audience of 1,134,019 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Diy Craft Projects fans?
75.8% of Diy Craft Projects fans are female, 24.2% are male, with an average age of 37.0 years.
Which brands do Diy Craft Projects fans like most?
Diy Craft Projects fans show strongest brand affinity for Thomas Mann (26.33×), Etsy (6.59×), and Nina Chuba (8.69×) over the country average.
Where do Diy Craft Projects fans live in Germany?
Diy Craft Projects fans in Germany are most concentrated in Baden-Württemberg (reach 129,486), Nordrhein-Westfalen (reach 125,552), and Berlin (reach 86,176). These three regions account for the largest share of the active audience.
What other brands do Diy Craft Projects fans also like?
Beyond Diy Craft Projects itself, the audience over-indexes on Etsy (6.59×), Nina Chuba (8.69×), Do it yourself (DIY) (3.39×), and Laurie Holden (28.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diy Craft Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.