Rascasse Audience Intelligence

Diy Craft Projects Audience in Germany

A data profile of the people who buy, follow and care about Diy Craft Projects in Germany — modelled from more than twelve digital signal sources. Diy Craft Projects has an estimated audience of 1,134,019 people in Germany.

#2896among Topic in Germany#393in Home & Garden

The average Diy Craft Projects fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen.

Top brand affinities include Etsy, Laurie Holden, Thomas Mann, with strongest over-indexing on Etsy (8.62× the country average).

Demographically, the Diy Craft Projects audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Diy Craft Projects fan in Germany is more female, around 37.0 years old, with strong Individualism tendencies and a notable affinity for Etsy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diy Craft Projects profile in Germany.

Audience size
1.1M
in Germany
Gender
75.8%♀
24.2% male
Age
37.0
average years
Country rank
#5828
Topic in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diy Craft Projects fans

75.8% are female, 24.2% are male, average age 37.0.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Diy Craft Projects audience in Germany
MetricValue
Female75.8%
Male24.2%
Average age37.0
Estimated audience size1,134,019
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Diy Craft Projects audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Diy Craft Projects audience comes from Germany.

Worldwide audience distribution share by country for Diy Craft Projects
CountryShare
United States20.8%
Germany8.7%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diy Craft Projects audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diy Craft Projects fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.12×
02Hessen~90K1.00×
03Baden-Württemberg~200K0.97×
04Nordrhein-Westfalen~200K0.91×
Fig. 06

Affinity by region

Affinity by region — Diy Craft Projects, Germany
0.91×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diy Craft Projects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diy Craft Projects audience
#·InterestCategoryAffinity×
01Laurie HoldenMovies & TV45.04×
02InstaxTechnology & Electronics32.47×
03SizzixHome & Garden28.97×
04CastingMovies & TV23.77×
05Thomas MannLiterature22.86×
06Nina ChubaMusic & Radio10.33×
07Textile industryFashion & Accessoires9.43×
08EtsyFashion & Accessoires8.62×
09Buy one, get one freeShopping7.59×
10Floral designHome & Garden6.76×
11Flower bouquetHome & Garden4.37×
12Art exhibitionArts & Culture4.31×
13Unique GiftsShopping4.13×
14ManicureBeauty & Wellness4.04×
15Do it yourself (DIY)Home & Garden3.97×
16Contemporary artArts & Culture3.18×
17CraftsHome & Garden2.53×
18Home improvementHome & Garden2.32×
19FurnitureHome & Garden1.96×
20Harry PotterMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diy Craft Projects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diy Craft Projects audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.40×
Convenience OrientationPREMIUM2.08×
DIY MentalityTHRILL1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diy Craft Projects audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Need for SecurityCONSERVATISM0.81×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diy Craft Projects have in Germany?

Diy Craft Projects has an estimated audience of 1,134,019 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Diy Craft Projects fans?

75.8% of Diy Craft Projects fans are female, 24.2% are male, with an average age of 37.0 years.

03

Which brands do Diy Craft Projects fans like most?

Diy Craft Projects fans show strongest brand affinity for Etsy (8.62×), Laurie Holden (45.04×), and Thomas Mann (22.86×) over the country average.

04

Where do Diy Craft Projects fans live in Germany?

Diy Craft Projects fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Hessen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Diy Craft Projects fans also like?

Beyond Diy Craft Projects itself, the audience over-indexes on Laurie Holden (45.04×), Thomas Mann (22.86×), Nina Chuba (10.33×), and Do it yourself (DIY) (3.97×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Diy Craft Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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