Rascasse Audience Intelligence

Diy Craft Projects Audience in United States

A data profile of the people who buy, follow and care about Diy Craft Projects in United States — modelled from more than twelve digital signal sources. Diy Craft Projects has an estimated audience of 2,714,410 people in United States.

#5388among Topic in United States#680in Home & Garden

The average Diy Craft Projects fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Stampin' Up!, Unique Gifts, with strongest over-indexing on International education (22.11× the country average).

Demographically, the Diy Craft Projects audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diy Craft Projects fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for International education.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diy Craft Projects profile in United States.

Audience size
2.7M
in United States
Gender
75.9%♀
24.1% male
Age
36.4
average years
Country rank
#11160
Topic in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diy Craft Projects fans

75.9% are female, 24.1% are male, average age 36.4.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Diy Craft Projects audience in United States
MetricValue
Female75.9%
Male24.1%
Average age36.4
Estimated audience size2,714,410
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Diy Craft Projects audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Diy Craft Projects audience comes from United States.

Worldwide audience distribution share by country for Diy Craft Projects
CountryShare
United States20.8%
Germany8.7%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diy Craft Projects audience in United States is strongest.

Fig. 05

Top regions by affinity

Diy Craft Projects fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~8K1.49×
02Hawaii~10K1.19×
03Maine~10K1.19×
04West Virginia~10K1.17×
05Idaho~20K1.16×
06Vermont~5K1.14×
07Montana~8K1.13×
08Washington, District of Columbia~9K1.11×
09Nebraska~10K1.09×
10New Mexico~10K1.09×
11Mississippi~20K1.07×
12Rhode Island~9K1.06×
13Delaware~8K1.06×
14Arkansas~20K1.05×
15Oregon~30K1.04×
16Kansas~20K1.04×
17New Hampshire~10K1.03×
18South Dakota~6K1.03×
19Alaska~6K1.03×
20Iowa~20K1.01×
21Utah~20K1.00×
22Oklahoma~30K0.98×
23Louisiana~30K0.97×
24Kentucky~30K0.97×
25Nevada~30K0.97×
26Connecticut~30K0.96×
27Alabama~40K0.95×
28South Carolina~40K0.93×
29Missouri~40K0.92×
30Wisconsin~40K0.92×
31Minnesota~40K0.92×
32Tennessee~50K0.90×
33Indiana~40K0.90×
34Colorado~40K0.90×
35Massachusetts~50K0.89×
36Maryland~40K0.89×
37Arizona~50K0.88×
38Michigan~60K0.87×
39Washington~50K0.87×
40Virginia~60K0.85×
41Ohio~70K0.84×
42Georgia~70K0.84×
43North Carolina~70K0.84×
44New Jersey~60K0.84×
45Pennsylvania~80K0.82×
46Illinois~70K0.81×
47Florida~100K0.74×
48New York~100K0.74×
49Texas~200K0.73×
50California~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Diy Craft Projects, United States
0.67×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diy Craft Projects audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diy Craft Projects audience
#·InterestCategoryAffinity×
01Stampin' Up!Shopping30.11×
02Married At First SightMovies & TV24.08×
03International educationBusiness & Career22.11×
04Brownie (folklore)Food & Beverages20.87×
05Project RunwayMovies & TV15.83×
06Michaels StoresArts & Culture14.86×
07WEBstaurantStoreBusiness & Career13.54×
08ChandelierHome & Garden9.12×
09Ceramic artArts & Culture7.61×
10Unique GiftsShopping7.31×
11NotebookTechnology & Electronics6.92×
12Speedway LLCFood & Beverages4.68×
13Bohemian styleFashion & Accessoires4.53×
14Bath and BodyworksShopping3.47×
15Microwave ovenHome & Garden3.40×
16Spirit HalloweenKids & Family3.21×
17Discount storesShopping2.74×
18EtsyFashion & Accessoires2.57×
19CraftsHome & Garden1.98×
20Home improvementHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diy Craft Projects audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diy Craft Projects audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.33×
Pet OwnershipJOY2.16×
Community OrientationOPEN2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diy Craft Projects audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
PatriotismCONSERVATISM0.80×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diy Craft Projects have in United States?

Diy Craft Projects has an estimated audience of 2,714,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diy Craft Projects fans?

75.9% of Diy Craft Projects fans are female, 24.1% are male, with an average age of 36.4 years.

03

Which brands do Diy Craft Projects fans like most?

Diy Craft Projects fans show strongest brand affinity for International education (22.11×), Stampin' Up! (30.11×), and Unique Gifts (7.31×) over the country average.

04

Where do Diy Craft Projects fans live in United States?

Diy Craft Projects fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Diy Craft Projects fans also like?

Beyond Diy Craft Projects itself, the audience over-indexes on Stampin' Up! (30.11×), Unique Gifts (7.31×), Michaels Stores (14.86×), and WEBstaurantStore (13.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Diy Craft Projects audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diy Craft Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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