Diy Craft Projects Audience in United States

Diy Craft Projects has an estimated audience of 2,714,410 people in United States. 75.9% are female, 24.1% are male, average age 36.4. Top regions: California, Florida, Texas. Top brand affinities: Planet Fitness, International education, Avianca, Unique Gifts, Bohemian style.

The average Diy Craft Projects fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Planet Fitness, International education, Avianca, with strongest over-indexing on Planet Fitness (4.37× the country average). Demographically, the Diy Craft Projects audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Diy Craft Projects fans

Demographic split for Diy Craft Projects audience in United States
MetricValue
Female75.9%
Male24.1%
Average age36.4
Estimated audience size2,714,410

Audience persona

The typical Diy Craft Projects fan in United States is more female, around 36.4 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Diy Craft Projects in United States
RegionReachAffinity
California49,8770.17×
Florida49,7310.27×
Texas49,4450.21×
New York45,9120.3×
Mississippi37,0061.65×
Pennsylvania35,1570.38×
Louisiana32,9030.94×
Arkansas32,8761.47×
Ohio32,6740.39×
Georgia32,5410.39×
Oklahoma32,1511.07×
Missouri31,8920.73×
Kentucky31,6410.93×
Alabama30,6280.81×
North Carolina30,6200.37×
West Virginia30,5502.42×
Utah29,9811.23×
Tennessee29,1780.54×
Illinois29,0950.32×
Arizona29,0800.52×
South Carolina28,9690.71×
Indiana28,2260.57×
Kansas28,2181.32×
Idaho28,2122.07×
Michigan28,1900.4×
Hawaii26,9502.31×
Nevada26,8851.02×
Iowa26,7891.2×
Washington26,0660.48×
Colorado25,9930.61×
Wisconsin25,8830.63×
New Jersey25,6240.37×
North Dakota25,5414.58×
Nebraska24,6491.81×
Connecticut24,6120.9×
New Mexico24,5201.8×
Maine24,2922.5×
Oregon24,1290.78×
Virginia23,8300.36×
Maryland23,7100.51×
Minnesota23,1250.59×
Massachusetts22,8880.43×
Washington, District of Columbia15,7171.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diy Craft Projects audience
BrandAffinityCategory
Planet Fitness4.37×Sports
International education12.06×Business & Career
Avianca13.48×Travel & Leisure
Unique Gifts5.8×Shopping
Bohemian style5.34×Fashion & Accessoires
Metaphysics3.41×Business & Career
Disneyland Paris6.92×Travel & Leisure
Clarinet5.25×Music & Radio
Etsy2.58×Fashion & Accessoires
Do it yourself (DIY)1.86×Home & Garden
PSV Eindhoven20×Sports
Stampin' Up!17.42×Shopping
Pinterest1.75×Internet & Social Media
Saxophone4.95×Music & Radio
Crafts1.67×Home & Garden
Bass guitar2.6×Music & Radio
Fly fishing3.49×Sports
Hiking trails4.7×Sports
Ceramic art6.8×Arts & Culture
Boho-chic3.3×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diy Craft Projects audience
TraitClusterScore
Design AffinityPREMIUM2.51
LGBTQ+ IdentityOPEN2.23
Pet OwnershipJOY1.85
Urban LifestyleOPEN1.51
Community OrientationOPEN1.46
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Diy Craft Projects
CountryShare
United States20.8%
Germany8.7%
Japan5.8%

See Diy Craft Projects audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Diy Craft Projects have in United States?

Diy Craft Projects has an estimated audience of 2,714,410 people in United States, concentrated in California and Florida.

What is the gender split and age of Diy Craft Projects fans?

75.9% of Diy Craft Projects fans are female, 24.1% are male, with an average age of 36.4 years.

Which brands do Diy Craft Projects fans like most?

Diy Craft Projects fans show strongest brand affinity for Planet Fitness (4.37×), International education (12.06×), and Avianca (13.48×) over the country average.

Where do Diy Craft Projects fans live in United States?

Diy Craft Projects fans in United States are most concentrated in California (reach 49,877), Florida (reach 49,731), and Texas (reach 49,445). These three regions account for the largest share of the active audience.

What other brands do Diy Craft Projects fans also like?

Beyond Diy Craft Projects itself, the audience over-indexes on International education (12.06×), Avianca (13.48×), Unique Gifts (5.8×), and Bohemian style (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diy Craft Projects. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.