Mental Health Awareness Month Audience in United States

Mental Health Awareness Month logo

Mental Health Awareness Month has an estimated audience of 3,441,666 people in United States. 66.3% are female, 33.7% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Dog breed, Product design, UK garage, Cam Ward, Isometric exercise.

The average Mental Health Awareness Month fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dog breed, Product design, UK garage, with strongest over-indexing on Dog breed (2.25× the country average). Demographically, the Mental Health Awareness Month audience skews more female with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Event

Demographics of Mental Health Awareness Month fans

Demographic split for Mental Health Awareness Month audience in United States
MetricValue
Female66.3%
Male33.7%
Average age34.4
Estimated audience size3,441,666

Audience persona

The typical Mental Health Awareness Month fan in United States is more female, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Mental Health Awareness Month in United States
RegionReachAffinity
California373,4950.99×
Texas307,0101.04×
New York236,7081.23×
Florida208,4480.89×
Illinois151,4571.32×
Georgia135,1221.27×
Pennsylvania130,0821.12×
North Carolina130,0451.26×
Ohio110,4571.04×
Virginia105,1241.25×
New Jersey102,1291.17×
Michigan93,8521.04×
Maryland84,8721.43×
Massachusetts78,3701.16×
Indiana67,4991.07×
Tennessee66,5610.96×
Washington62,2340.9×
Missouri60,6661.09×
Wisconsin59,8251.16×
Arizona59,5320.85×
South Carolina56,9881.1×
Alabama51,6031.07×
Minnesota51,3911.04×
Louisiana48,5821.09×
Kentucky45,4771.05×
Colorado45,1740.83×
Connecticut38,9401.13×
Oklahoma33,9290.89×
Mississippi32,1251.13×
Oregon32,0210.81×
Iowa29,0791.03×
Arkansas27,4970.97×
Nevada25,9400.78×
Kansas25,6040.94×
Utah22,5230.73×
Nebraska17,1931×
Washington, District of Columbia15,6131.51×
West Virginia14,2980.89×
New Mexico13,9190.81×
New Hampshire13,7191.01×
Idaho12,0530.7×
Maine11,5520.94×
Delaware10,1881.07×
Hawaii10,1720.69×
Rhode Island9,9450.91×
South Dakota7,4450.94×
North Dakota6,4780.92×
Montana6,3390.66×
Alaska4,7410.64×
Vermont4,6200.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mental Health Awareness Month audience
BrandAffinityCategory
Dog breed2.25×Pets & Animals
Product design3.04×Business & Career
UK garage8×Music & Radio
Cam Ward4.27×Sports
Isometric exercise8.58×Sports
Urban Outfitters1.62×Shopping
Joshua Jackson3.9×Movies & TV
Electrolyte4×Health
Halsey, Oregon6.14×Travel & Leisure
JDSU2.15×Business & Career
Nebraska Cornhuskers football2.46×Sports
Jesse Plemons2.32×Movies & TV
Staycation2.1×Home & Garden
Home staging3.02×Home & Garden
9NEWS (KUSA)2.78×Movies & TV
Stamp collecting2.64×Home & Garden
Kento Yamazaki5.76×Movies & TV
Ellen Burstyn4.35×Movies & TV
Wikia1.62×Internet & Social Media
Noodle (Gorillaz)1.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mental Health Awareness Month audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.29
MindfulnessBALANCE2.29
Community OrientationOPEN1.92
Pet OwnershipJOY1.7
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Mental Health Awareness Month
CountryShare
United States53.9%
United Kingdom8.4%
Canada4.7%

See Mental Health Awareness Month audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Mental Health Awareness Month have in United States?

Mental Health Awareness Month has an estimated audience of 3,441,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Mental Health Awareness Month fans?

66.3% of Mental Health Awareness Month fans are female, 33.7% are male, with an average age of 34.4 years.

Which brands do Mental Health Awareness Month fans like most?

Mental Health Awareness Month fans show strongest brand affinity for Dog breed (2.25×), Product design (3.04×), and UK garage (8×) over the country average.

Where do Mental Health Awareness Month fans live in United States?

Mental Health Awareness Month fans in United States are most concentrated in California (reach 373,495), Texas (reach 307,010), and New York (reach 236,708). These three regions account for the largest share of the active audience.

What other brands do Mental Health Awareness Month fans also like?

Beyond Mental Health Awareness Month itself, the audience over-indexes on Product design (3.04×), UK garage (8×), Cam Ward (4.27×), and Isometric exercise (8.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mental Health Awareness Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.