Mental Health Awareness Month Audience in Germany
Mental Health Awareness Month has an estimated audience of 226,686 people in Germany. 67.8% are female, 32.2% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Miami Heat, Livemusic, Cleveland Cavaliers, Drake, Dirk Nowitzki.
The average Mental Health Awareness Month fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Miami Heat, Livemusic, Cleveland Cavaliers, with strongest over-indexing on Miami Heat (26.09× the country average). Demographically, the Mental Health Awareness Month audience skews more female with an average age of 29.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Event
Demographics of Mental Health Awareness Month fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 29.0 |
| Estimated audience size | 226,686 |
Audience persona
The typical Mental Health Awareness Month fan in Germany is more female, around 29.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Miami Heat.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 41,242 | 0.83× |
| Bayern | 33,212 | 0.91× |
| Baden-Württemberg | 23,731 | 0.77× |
| Hessen | 20,642 | 1.19× |
| Berlin | 17,899 | 1.77× |
| Niedersachsen | 12,904 | 0.59× |
| Rheinland-Pfalz | 12,194 | 1.07× |
| Hamburg | 6,582 | 1.28× |
| Sachsen | 5,679 | 0.51× |
| Brandenburg | 5,158 | 0.73× |
| Schleswig-Holstein | 5,148 | 0.63× |
| Thüringen | 4,991 | 0.86× |
| Sachsen-Anhalt | 4,488 | 0.76× |
| Mecklenburg-Vorpommern | 3,789 | 0.88× |
| Bremen | 3,697 | 1.91× |
| Saarland | 3,610 | 1.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miami Heat | 26.09× | Sports |
| Livemusic | 6.23× | Music & Radio |
| Cleveland Cavaliers | 21.65× | Sports |
| Drake | 12.13× | Music & Radio |
| Dirk Nowitzki | 17.54× | Sports |
| Portland Trail Blazers | 17.54× | Sports |
| Lil Wayne | 17.47× | Music & Radio |
| Utah Jazz | 17.54× | Sports |
| FIBA EuroBasket | 14.11× | Sports |
| ASAP Rocky | 13.26× | Music & Radio |
| Los Angeles Clippers | 17.54× | Sports |
| Charlotte Hornets | 17.54× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Los Angeles Lakers | 7.83× | Sports |
| Gangsta rap | 6.62× | Music & Radio |
| Non-fiction books | 5.5× | Literature |
| Luka Dončić | 17.54× | Sports |
| New Orleans Pelicans | 17.54× | Sports |
| Cricket World Cup | 13.96× | Sports |
| Self-awareness | 3.22× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.07 |
| Early Adopter Mentality | POWER | 2.03 |
| Pet Ownership | JOY | 1.65 |
| Travelling | THRILL | 1.61 |
| Urban Lifestyle | OPEN | 1.25 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.9% |
| United Kingdom | 8.4% |
| Canada | 4.7% |
See Mental Health Awareness Month audiences in other countries
- Mental Health Awareness Month — United States
- Mental Health Awareness Month — United Kingdom
- Mental Health Awareness Month — France
- Mental Health Awareness Month — Italy
- Mental Health Awareness Month — Spain
- Mental Health Awareness Month — Brazil
- Mental Health Awareness Month — Japan
- Mental Health Awareness Month — South Korea
- Mental Health Awareness Month — India
More Health audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Mental Health Awareness Month have in Germany?
Mental Health Awareness Month has an estimated audience of 226,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mental Health Awareness Month fans?
67.8% of Mental Health Awareness Month fans are female, 32.2% are male, with an average age of 29.0 years.
Which brands do Mental Health Awareness Month fans like most?
Mental Health Awareness Month fans show strongest brand affinity for Miami Heat (26.09×), Livemusic (6.23×), and Cleveland Cavaliers (21.65×) over the country average.
Where do Mental Health Awareness Month fans live in Germany?
Mental Health Awareness Month fans in Germany are most concentrated in Nordrhein-Westfalen (reach 41,242), Bayern (reach 33,212), and Baden-Württemberg (reach 23,731). These three regions account for the largest share of the active audience.
What other brands do Mental Health Awareness Month fans also like?
Beyond Mental Health Awareness Month itself, the audience over-indexes on Livemusic (6.23×), Cleveland Cavaliers (21.65×), Drake (12.13×), and Dirk Nowitzki (17.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mental Health Awareness Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.