Rascasse Audience Intelligence

Mental Health Awareness Month Audience in Germany

A data profile of the people who buy, follow and care about Mental Health Awareness Month in Germany — modelled from more than twelve digital signal sources. Mental Health Awareness Month has an estimated audience of 6,665 people in Germany.

#1902among Event in Germany#1875in Health

The average Mental Health Awareness Month fan in Germany is 29.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Giannis Antetokounmpo, Miami Heat, Portland Trail Blazers, with strongest over-indexing on Giannis Antetokounmpo (16.83× the country average).

Demographically, the Mental Health Awareness Month audience skews more female with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mental Health Awareness Month fan in Germany is more female, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giannis Antetokounmpo.

Category: Health · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mental Health Awareness Month profile in Germany.

Audience size
7K
in Germany
Gender
67.8%♀
32.2% male
Age
29.0
average years
Country rank
#103329
Event in Germany
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mental Health Awareness Month fans

67.8% are female, 32.2% are male, average age 29.0.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Mental Health Awareness Month audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age29.0
Estimated audience size6,665
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Mental Health Awareness Month audience in Germany
Age bracketShare%
16-1948%
20-2923%
30-3914%
40-4911%
50+5%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Mental Health Awareness Month audience comes from Germany.

Worldwide audience distribution share by country for Mental Health Awareness Month
CountryShare
United States59.6%
United Kingdom10.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mental Health Awareness Month audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mental Health Awareness Month fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.45×
02Bremen~2K1.21×
03Hessen~20K1.13×
04Hamburg~6K1.11×
05Saarland~3K1.10×
06Rheinland-Pfalz~10K1.03×
07Mecklenburg-Vorpommern~4K0.97×
08Thüringen~6K0.95×
09Sachsen-Anhalt~6K0.94×
10Brandenburg~6K0.92×
11Bayern~30K0.90×
12Schleswig-Holstein~7K0.90×
13Nordrhein-Westfalen~40K0.88×
14Baden-Württemberg~30K0.85×
15Sachsen~9K0.84×
16Niedersachsen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Mental Health Awareness Month, Germany
0.82×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mental Health Awareness Month audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mental Health Awareness Month audience
#·InterestCategoryAffinity×
01Miami HeatSports17.56×
02Portland Trail BlazersSports17.54×
03Charlotte HornetsSports17.54×
04Los Angeles ClippersSports17.54×
05Luka DončićSports17.54×
06Shaquille O'NealSports17.54×
07Kevin DurantSports17.54×
08New Orleans PelicansSports17.54×
09Giannis AntetokounmpoSports16.83×
10Lil WayneMusic & Radio16.58×
11Utah JazzSports16.01×
12Dirk NowitzkiSports14.44×
13Cleveland CavaliersSports14.27×
14FC Bayern München (Frauen)Sports13.31×
15ASAP RockyMusic & Radio13.09×
16DrakeMusic & Radio9.13×
17GoodreadsLiterature8.53×
18Gangsta rapMusic & Radio6.85×
19Crime fictionLiterature5.93×
20TagesschauMovies & TV2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mental Health Awareness Month audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mental Health Awareness Month audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.98×
Risk AppetiteTHRILL1.63×
TravellingTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mental Health Awareness Month audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Family OrientationCONSERVATISM0.63×
Price SensitivityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mental Health Awareness Month have in Germany?

Mental Health Awareness Month has an estimated audience of 6,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mental Health Awareness Month fans?

67.8% of Mental Health Awareness Month fans are female, 32.2% are male, with an average age of 29.0 years.

03

Which brands do Mental Health Awareness Month fans like most?

Mental Health Awareness Month fans show strongest brand affinity for Giannis Antetokounmpo (16.83×), Miami Heat (17.56×), and Portland Trail Blazers (17.54×) over the country average.

04

Where do Mental Health Awareness Month fans live in Germany?

Mental Health Awareness Month fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mental Health Awareness Month fans also like?

Beyond Mental Health Awareness Month itself, the audience over-indexes on Miami Heat (17.56×), Portland Trail Blazers (17.54×), FC Bayern München (Frauen) (13.31×), and Crime fiction (5.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Mental Health Awareness Month audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mental Health Awareness Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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