Kevin Durant Audience in Germany
Kevin Durant has an estimated audience of 362,919 people in Germany. 41.1% are female, 58.9% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Orlando Magic, New York Knicks, Phoenix Suns, Cleveland Cavaliers, Shaquille O'Neal.
The average Kevin Durant fan in Germany is 30.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Orlando Magic, New York Knicks, Phoenix Suns, with strongest over-indexing on Orlando Magic (52.36× the country average). Demographically, the Kevin Durant audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Kevin Durant fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 30.9 |
| Estimated audience size | 362,919 |
Audience persona
The typical Kevin Durant fan in Germany is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Orlando Magic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,471 | 1.24× |
| Bayern | 67,145 | 1.15× |
| Baden-Württemberg | 56,965 | 1.15× |
| Niedersachsen | 36,792 | 1.04× |
| Hessen | 34,967 | 1.26× |
| Berlin | 21,566 | 1.33× |
| Rheinland-Pfalz | 19,076 | 1.05× |
| Sachsen | 13,430 | 0.75× |
| Schleswig-Holstein | 12,946 | 0.99× |
| Hamburg | 10,888 | 1.33× |
| Brandenburg | 8,527 | 0.76× |
| Thüringen | 6,631 | 0.72× |
| Sachsen-Anhalt | 6,337 | 0.67× |
| Mecklenburg-Vorpommern | 4,813 | 0.69× |
| Saarland | 3,405 | 0.76× |
| Bremen | 3,382 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orlando Magic | 52.36× | Sports |
| New York Knicks | 48.62× | Sports |
| Phoenix Suns | 43.24× | Sports |
| Cleveland Cavaliers | 41.85× | Sports |
| Shaquille O'Neal | 49.97× | Sports |
| Usain Bolt | 41.89× | Sports |
| Aaron Rodgers | 35.73× | Sports |
| Los Angeles Clippers | 37.33× | Sports |
| Houston Rockets | 27.54× | Sports |
| Russell Westbrook | 52.62× | Sports |
| Portland Trail Blazers | 29.23× | Sports |
| San Antonio Spurs | 28.47× | Sports |
| Green Bay Packers | 27.51× | Sports |
| Indiana Pacers | 35.41× | Sports |
| Minnesota Timberwolves | 25.9× | Sports |
| Tom Brady | 21.66× | Sports |
| Transfermarkt | 4.94× | Sports |
| Dwyane Wade | 58.69× | Sports |
| Philadelphia 76ers | 23.63× | Sports |
| Boston Celtics | 18.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.17 |
| Travelling | THRILL | 1.29 |
| Risk Appetite | THRILL | 1.28 |
| Career Orientation | POWER | 1.24 |
| Social Media Usage | JOY | 1.2 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.6% |
| Brazil | 5.3% |
| Canada | 4.0% |
See Kevin Durant audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Kevin Durant have in Germany?
Kevin Durant has an estimated audience of 362,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kevin Durant fans?
41.1% of Kevin Durant fans are female, 58.9% are male, with an average age of 30.9 years.
Which brands do Kevin Durant fans like most?
Kevin Durant fans show strongest brand affinity for Orlando Magic (52.36×), New York Knicks (48.62×), and Phoenix Suns (43.24×) over the country average.
Where do Kevin Durant fans live in Germany?
Kevin Durant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,471), Bayern (reach 67,145), and Baden-Württemberg (reach 56,965). These three regions account for the largest share of the active audience.
What other brands do Kevin Durant fans also like?
Beyond Kevin Durant itself, the audience over-indexes on New York Knicks (48.62×), Phoenix Suns (43.24×), Cleveland Cavaliers (41.85×), and Shaquille O'Neal (49.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kevin Durant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.