Rascasse Audience Intelligence

Kevin Durant Audience in United States

A data profile of the people who buy, follow and care about Kevin Durant in United States — modelled from more than twelve digital signal sources. Kevin Durant has an estimated audience of 2,446,829 people in United States.

#127among Basketball in United States#2060among Person in United States#1079in Sports

The average Kevin Durant fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New York Knicks, San Antonio Spurs, Phoenix Suns, with strongest over-indexing on New York Knicks (10.13× the country average).

Demographically, the Kevin Durant audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kevin Durant fan in United States is more male, around 28.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for New York Knicks.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kevin Durant profile in United States.

Audience size
2.4M
in United States
Gender
40.5%♀
59.5% male
Age
28.7
average years
Country rank
#12099
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kevin Durant fans

40.5% are female, 59.5% are male, average age 28.7.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Kevin Durant audience in United States
MetricValue
Female40.5%
Male59.5%
Average age28.7
Estimated audience size2,446,829
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Kevin Durant audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3913%
40-499%
50+5%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Kevin Durant audience comes from United States.

Worldwide audience distribution share by country for Kevin Durant
CountryShare
United States24.2%
Canada6.4%
Philippines4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kevin Durant audience in United States is strongest.

Fig. 05

Top regions by affinity

Kevin Durant fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~400K1.87×
02Maryland~300K1.52×
03Oklahoma~200K1.46×
04Washington, District of Columbia~40K1.37×
05Georgia~400K1.30×
06Louisiana~200K1.29×
07Mississippi~100K1.24×
08Minnesota~200K1.21×
09New York~700K1.20×
10North Carolina~300K1.19×
11Illinois~400K1.17×
12Texas~900K1.10×
13Florida~700K1.10×
14Virginia~300K1.10×
15Tennessee~200K1.10×
16Arkansas~90K1.09×
17Massachusetts~200K1.08×
18New Jersey~300K1.07×
19South Carolina~200K1.07×
20Delaware~30K1.07×
21Michigan~300K1.06×
22California~1M1.05×
23Kentucky~100K1.04×
24Ohio~300K1.03×
25Indiana~200K1.03×
26Connecticut~100K1.03×
27Pennsylvania~300K1.00×
28Nevada~90K0.99×
29Alabama~100K0.97×
30Kansas~70K0.93×
31Missouri~100K0.92×
32West Virginia~40K0.92×
33North Dakota~20K0.91×
34Iowa~70K0.90×
35Colorado~100K0.89×
36Wisconsin~100K0.89×
37Rhode Island~30K0.88×
38Oregon~100K0.87×
39Washington~200K0.86×
40Nebraska~40K0.85×
41Hawaii~40K0.85×
42South Dakota~20K0.85×
43Maine~30K0.80×
44Montana~20K0.80×
45Wyoming~10K0.80×
46Alaska~20K0.78×
47Utah~70K0.77×
48New Hampshire~30K0.76×
49New Mexico~30K0.68×
50Idaho~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Kevin Durant, United States
0.59×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kevin Durant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kevin Durant audience
#·InterestCategoryAffinity×
01Russell WestbrookSports15.97×
02Chris PaulSports13.06×
03Phoenix SunsSports10.96×
04Carmelo AnthonySports10.37×
05New York KnicksSports10.13×
06Los Angeles ClippersSports9.65×
07Invincible (2006 film)Movies & TV9.59×
08San Antonio SpursSports9.55×
09Philadelphia 76ersSports9.45×
10Giannis AntetokounmpoSports9.11×
11Victor WembanyamaSports8.64×
12Dallas MavericksSports8.60×
13Cooper FlaggSports8.51×
14Milwaukee BucksSports8.03×
15Brooklyn NetsSports7.88×
16Cleveland CavaliersSports7.77×
17Luka DoncicSports7.73×
18Boston CelticsSports7.67×
19Golden State WarriorsSports7.04×
20Chicago BullsSports6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kevin Durant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kevin Durant audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Sports ActivityPOWER0.96×
Social Media UsageJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kevin Durant audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.39×
Community OrientationOPEN0.47×
IndividualismJOY0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kevin Durant have in United States?

Kevin Durant has an estimated audience of 2,446,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kevin Durant fans?

40.5% of Kevin Durant fans are female, 59.5% are male, with an average age of 28.7 years.

03

Which brands do Kevin Durant fans like most?

Kevin Durant fans show strongest brand affinity for New York Knicks (10.13×), San Antonio Spurs (9.55×), and Phoenix Suns (10.96×) over the country average.

04

Where do Kevin Durant fans live in United States?

Kevin Durant fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Kevin Durant fans also like?

Beyond Kevin Durant itself, the audience over-indexes on San Antonio Spurs (9.55×), Phoenix Suns (10.96×), Golden State Warriors (7.04×), and Giannis Antetokounmpo (9.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Durant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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