Kevin Durant Audience in United States

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Kevin Durant has an estimated audience of 9,745,500 people in United States. 40.5% are female, 59.5% are male, average age 28.7. Top regions: California, Texas, Florida. Top brand affinities: Golden State Warriors, Russell Westbrook, Phoenix Suns, New York Knicks, Cooper Flagg.

The average Kevin Durant fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Golden State Warriors, Russell Westbrook, Phoenix Suns, with strongest over-indexing on Golden State Warriors (7.04× the country average). Demographically, the Kevin Durant audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Kevin Durant fans

Demographic split for Kevin Durant audience in United States
MetricValue
Female40.5%
Male59.5%
Average age28.7
Estimated audience size9,745,500

Audience persona

The typical Kevin Durant fan in United States is more male, around 28.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Golden State Warriors.

Top regions in United States

Top regions ranked by reach for Kevin Durant in United States
RegionReachAffinity
California1,203,1761.12×
Texas985,8311.18×
Florida756,2181.15×
New York707,9891.3×
Georgia415,8731.39×
Illinois395,6781.22×
Arizona389,3631.96×
North Carolina362,4111.24×
Pennsylvania338,3871.03×
Ohio317,6411.06×
New Jersey282,1461.14×
Virginia274,7151.16×
Michigan274,0911.08×
Maryland264,3401.58×
Massachusetts218,3191.14×
Tennessee215,2271.1×
Indiana185,2401.04×
Minnesota176,9141.27×
Louisiana166,5641.33×
Washington163,6750.84×
Oklahoma161,5371.49×
South Carolina160,5711.1×
Missouri146,6760.93×
Colorado139,2710.91×
Alabama131,1620.96×
Wisconsin129,3880.88×
Kentucky128,1691.05×
Connecticut103,3241.06×
Mississippi97,9571.22×
Nevada93,8511×
Oregon89,9070.8×
Arkansas84,2521.05×
Iowa68,3140.85×
Kansas68,1530.89×
Utah60,6590.7×
Washington, District of Columbia40,1461.37×
Nebraska38,4420.79×
Hawaii34,6240.83×
West Virginia34,1240.75×
New Mexico31,5020.64×
Delaware28,2411.05×
New Hampshire27,6820.72×
Idaho27,4570.56×
Rhode Island26,0130.84×
Maine23,9500.69×
South Dakota16,2760.72×
North Dakota15,9870.8×
Montana15,4480.57×
Alaska10,3960.5×
Vermont9,0590.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kevin Durant audience
BrandAffinityCategory
Golden State Warriors7.04×Sports
Russell Westbrook15.97×Sports
Phoenix Suns10.96×Sports
New York Knicks10.13×Sports
Cooper Flagg8.51×Sports
Boston Celtics7.67×Sports
San Antonio Spurs9.55×Sports
Dallas Mavericks8.6×Sports
Milwaukee Bucks8.03×Sports
Philadelphia 76ers9.45×Sports
Cleveland Cavaliers7.77×Sports
Los Angeles Clippers9.65×Sports
Chicago Bulls6.11×Sports
Brooklyn Nets7.88×Sports
Denver Nuggets5.55×Sports
Utah Jazz8.3×Sports
Novak Djokovic11.72×Sports
Chris Paul13.06×Sports
Houston Rockets6.32×Sports
Green Bay Packers5.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kevin Durant audience
TraitClusterScore
Luxury OrientationPREMIUM2.77
Risk AppetiteTHRILL2.3
LGBTQ+ IdentityOPEN2.26
Early Adopter MentalityPOWER1.63
Family OrientationCONSERVATISM1.42
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Kevin Durant
CountryShare
United States53.6%
Brazil5.3%
Canada4.0%

See Kevin Durant audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Kevin Durant have in United States?

Kevin Durant has an estimated audience of 9,745,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Kevin Durant fans?

40.5% of Kevin Durant fans are female, 59.5% are male, with an average age of 28.7 years.

Which brands do Kevin Durant fans like most?

Kevin Durant fans show strongest brand affinity for Golden State Warriors (7.04×), Russell Westbrook (15.97×), and Phoenix Suns (10.96×) over the country average.

Where do Kevin Durant fans live in United States?

Kevin Durant fans in United States are most concentrated in California (reach 1,203,176), Texas (reach 985,831), and Florida (reach 756,218). These three regions account for the largest share of the active audience.

What other brands do Kevin Durant fans also like?

Beyond Kevin Durant itself, the audience over-indexes on Russell Westbrook (15.97×), Phoenix Suns (10.96×), New York Knicks (10.13×), and Cooper Flagg (8.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kevin Durant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.