Jesse Welles Audience in United States

Jesse Welles logo

Jesse Welles has an estimated audience of 1,258,300 people in United States. 52.8% are female, 47.2% are male, average age 47.0. Top brand affinities: KiwiCo, Scratching post, Rosie the Riveter, Israel, Wedgwood.

Top brand affinities include KiwiCo, Scratching post, Rosie the Riveter, with strongest over-indexing on KiwiCo (38.65× the country average). Demographically, the Jesse Welles audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Tradition, Patriotism.

Category: Music & Radio · Type: Person · Subtype: Folk

Demographics of Jesse Welles fans

Demographic split for Jesse Welles audience in United States
MetricValue
Female52.8%
Male47.2%
Average age47.0
Estimated audience size1,258,300

Audience persona

The typical Jesse Welles fan in United States is balanced, around 47.0 years old, with strong Tradition tendencies and a notable affinity for KiwiCo.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jesse Welles audience
BrandAffinityCategory
KiwiCo38.65×Kids & Family
Scratching post20.76×Pets & Animals
Rosie the Riveter37.54×Business & Career
Israel3.02×Travel & Leisure
Wedgwood19.63×Home & Garden
Elsword19.17×Games
NationalityPolitics & Society
Whataburger1.56×Food & Beverages
JibJab5.07×Internet & Social Media
La Jolla7.86×Travel & Leisure
Monogram2.83×Home & Garden
JDSU2.03×Business & Career
Mukluk19.89×Fashion & Accessoires
Home staging2.97×Home & Garden
Corona (band)3.21×Music & Radio
Winemaking2.51×Food & Beverages
Steampunk2.71×Fashion & Accessoires
Home Delivery1.71×Food & Beverages
Hideo Nomo10.24×Sports
Urban horticulture1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jesse Welles audience
TraitClusterScore
TraditionCONSERVATISM2.4
PatriotismCONSERVATISM2.02
Community OrientationOPEN1.66
SpiritualityBALANCE1.57
SustainabilityBALANCE1.47
IndividualismJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Jesse Welles
CountryShare
United States72.9%
Canada6.1%
United Kingdom5.1%

See Jesse Welles audiences in other countries

More Folk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Jesse Welles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.