Rascasse Audience Intelligence

National Park Foundation Audience in United States

A data profile of the people who buy, follow and care about National Park Foundation in United States — modelled from more than twelve digital signal sources. National Park Foundation has an estimated audience of 626,939 people in United States.

#68among Charity in United States#340among NGO / Political Party in United States#2498in Travel & Leisure

The average National Park Foundation fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include Vacation Express, Glacier National Park, Woolrich, with strongest over-indexing on Vacation Express (91.56× the country average).

Demographically, the National Park Foundation audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Park Foundation fan in United States is more female, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Vacation Express.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Park Foundation profile in United States.

Audience size
627K
in United States
Gender
59.1%♀
40.9% male
Age
46.0
average years
Country rank
#31961
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Park Foundation fans

59.1% are female, 40.9% are male, average age 46.0.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for National Park Foundation audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.0
Estimated audience size626,939
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the National Park Foundation audience in United States
Age bracketShare%
16-198%
20-2914%
30-3917%
40-4923%
50+38%
Fig. 04

Worldwide distribution

98.0%

of the worldwide National Park Foundation audience comes from United States.

Worldwide audience distribution share by country for National Park Foundation
CountryShare
United States98.0%
Japan0.3%
Philippines0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Park Foundation audience in United States is strongest.

Fig. 05

Top regions by affinity

National Park Foundation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K6.68×
02Colorado~20K2.29×
03Virginia~30K1.64×
04Maryland~20K1.63×
05Minnesota~10K1.40×
06Montana~2K1.39×
07Maine~3K1.20×
08Wisconsin~10K1.18×
09Oregon~8K1.15×
10Vermont~1K1.11×
11South Dakota~2K1.05×
12Washington~10K1.04×
13New Hampshire~3K1.04×
14New Mexico~3K1.02×
15Alaska~1K1.02×
16Massachusetts~10K0.98×
17Utah~5K0.94×
18Delaware~2K0.94×
19North Dakota~1K0.93×
20Idaho~3K0.89×
21Rhode Island~2K0.89×
22Iowa~5K0.88×
23Hawaii~2K0.88×
24Connecticut~5K0.86×
25Nebraska~3K0.86×
26West Virginia~3K0.86×
27Pennsylvania~20K0.85×
28Illinois~20K0.84×
29Missouri~8K0.84×
30Kansas~4K0.83×
31North Carolina~10K0.79×
32Ohio~20K0.78×
33Mississippi~4K0.78×
34Arkansas~4K0.76×
35Indiana~9K0.75×
36Kentucky~6K0.75×
37Michigan~10K0.74×
38Tennessee~9K0.74×
39Arizona~9K0.73×
40New Jersey~10K0.72×
41South Carolina~7K0.71×
42Oklahoma~5K0.71×
43Nevada~4K0.71×
44California~50K0.70×
45Louisiana~6K0.68×
46Alabama~6K0.66×
47New York~20K0.65×
48Georgia~10K0.60×
49Texas~30K0.53×
50Florida~20K0.51×
Fig. 06

Affinity by region

Affinity by region — National Park Foundation, United States
0.51×1.00×6.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Park Foundation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Park Foundation audience
#·InterestCategoryAffinity×
01Vacation ExpressTravel & Leisure91.56×
02WoolrichFashion & Accessoires69.23×
03Glacier National ParkTravel & Leisure60.33×
04Graham NashMusic & Radio45.05×
05Ron Jon Surf ShopSports28.99×
06AeroméxicoTravel & Leisure25.06×
07T. Rowe PriceBusiness & Career22.19×
08Grand Teton National ParkTravel & Leisure18.56×
09Copa AirlinesTravel & Leisure17.95×
10Grand Canyon National ParkTravel & Leisure15.49×
11Jackson HoleTravel & Leisure14.30×
12Zion National ParkTravel & Leisure12.34×
13FlightAwareTravel & Leisure11.40×
14The Capital GrilleFood & Beverages10.70×
15Sustainable energyHome & Garden9.27×
16Travel BloggerTravel & Leisure8.70×
17Rocky Mountain National ParkTravel & Leisure7.93×
18Renewable energyBusiness & Career6.49×
19National parkTravel & Leisure3.68×
20AirbnbTravel & Leisure2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Park Foundation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Park Foundation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.32×
TravellingTHRILL2.48×
PatriotismCONSERVATISM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Park Foundation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Social Media UsageJOY0.94×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Park Foundation have in United States?

National Park Foundation has an estimated audience of 626,939 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Park Foundation fans?

59.1% of National Park Foundation fans are female, 40.9% are male, with an average age of 46.0 years.

03

Which brands do National Park Foundation fans like most?

National Park Foundation fans show strongest brand affinity for Vacation Express (91.56×), Glacier National Park (60.33×), and Woolrich (69.23×) over the country average.

04

Where do National Park Foundation fans live in United States?

National Park Foundation fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Virginia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National Park Foundation fans also like?

Beyond National Park Foundation itself, the audience over-indexes on Glacier National Park (60.33×), Woolrich (69.23×), Sustainable energy (9.27×), and Aeroméxico (25.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Park Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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