National Park Foundation Audience in United States

National Park Foundation logo

National Park Foundation has an estimated audience of 627,298 people in United States. 59.1% are female, 40.9% are male, average age 46.0. Top regions: California, Virginia, Texas. Top brand affinities: Glacier National Park, Capital One, Woolrich, CarGurus, Google Maps.

The average National Park Foundation fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Glacier National Park, Capital One, Woolrich, with strongest over-indexing on Glacier National Park (96.18× the country average). Demographically, the National Park Foundation audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

Demographics of National Park Foundation fans

Demographic split for National Park Foundation audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.0
Estimated audience size627,298

Audience persona

The typical National Park Foundation fan in United States is more female, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Glacier National Park.

Top regions in United States

Top regions ranked by reach for National Park Foundation in United States
RegionReachAffinity
California51,3660.74×
Virginia27,0891.77×
Texas25,2450.47×
Colorado23,5722.38×
New York23,0380.66×
Florida20,5060.48×
Maryland19,3471.79×
Pennsylvania18,2480.86×
Illinois17,1590.82×
Ohio14,9060.77×
North Carolina14,6220.77×
Washington, District of Columbia14,1527.51×
Washington13,5371.08×
Massachusetts13,1381.06×
New Jersey12,5120.78×
Michigan11,3240.69×
Georgia10,2550.53×
Wisconsin9,4681×
Oregon9,3241.3×
Minnesota9,1531.02×
Tennessee8,6480.69×
Missouri8,1530.81×
Indiana8,0480.7×
Arizona7,7150.6×
South Carolina5,3800.57×
Connecticut5,3550.85×
Utah5,3090.95×
Kentucky4,8670.62×
Iowa4,0200.78×
Maine3,2351.44×
Oklahoma3,1960.46×
New Mexico3,1741.01×
Kansas3,0170.61×
Montana2,9911.72×
Louisiana2,9630.37×
Nevada2,9340.48×
New Hampshire2,8331.15×
Alabama2,7580.31×
Arkansas2,3430.45×
Idaho2,3290.74×
Nebraska2,0810.66×
Hawaii2,0730.77×
West Virginia1,9480.67×
Wyoming1,5761.7×
Mississippi1,5270.3×
Rhode Island1,4590.73×
Alaska1,4301.07×
Delaware1,3880.8×
Vermont1,2561.14×
South Dakota1,2300.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Park Foundation audience
BrandAffinityCategory
Glacier National Park96.18×Travel & Leisure
Capital One10.43×Business & Career
Woolrich105.68×Fashion & Accessoires
CarGurus12.22×Cars & Mobility
Google Maps7.95×Internet & Social Media
Indeed.com7.33×Business & Career
AccuWeather10.83×Home & Garden
Copa Airlines38.36×Travel & Leisure
Diane Keaton9.76×Movies & TV
Billy Bob Thornton12.74×Movies & TV
Bruce Willis10.01×Movies & TV
Circle K9.64×Shopping
Eddie Bauer18.52×Fashion & Accessoires
Choice Hotels22.08×Travel & Leisure
Bryce Dallas Howard14.5×Movies & TV
Enterprise Rent-A-Car7.55×Cars & Mobility
DeviantArt8.66×Internet & Social Media
Clint Eastwood10.99×Movies & TV
Google News7.13×News
Aaron Rodgers7.4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Park Foundation audience
TraitClusterScore
SustainabilityBALANCE2.43
TravellingTHRILL2.28
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL2.15
Pet OwnershipJOY1.74
IndulgenceJOY1.69

Worldwide distribution

Worldwide audience distribution share by country for National Park Foundation
CountryShare
United States98.0%
Japan0.3%
Philippines0.3%

See National Park Foundation audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does National Park Foundation have in United States?

National Park Foundation has an estimated audience of 627,298 people in United States, concentrated in California and Virginia.

What is the gender split and age of National Park Foundation fans?

59.1% of National Park Foundation fans are female, 40.9% are male, with an average age of 46.0 years.

Which brands do National Park Foundation fans like most?

National Park Foundation fans show strongest brand affinity for Glacier National Park (96.18×), Capital One (10.43×), and Woolrich (105.68×) over the country average.

Where do National Park Foundation fans live in United States?

National Park Foundation fans in United States are most concentrated in California (reach 51,366), Virginia (reach 27,089), and Texas (reach 25,245). These three regions account for the largest share of the active audience.

What other brands do National Park Foundation fans also like?

Beyond National Park Foundation itself, the audience over-indexes on Capital One (10.43×), Woolrich (105.68×), CarGurus (12.22×), and Google Maps (7.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Park Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.