National Park Foundation Audience in United States

National Park Foundation logo

National Park Foundation has an estimated audience of 627,298 people in United States. 59.1% are female, 40.9% are male, average age 46.0. Top regions: California, Virginia, Texas. Top brand affinities: Kendra Scott, San Jacinto, California, Cherish (group), Wok, Hibachi.

The average National Park Foundation fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Kendra Scott, San Jacinto, California, Cherish (group), with strongest over-indexing on Kendra Scott (10.8× the country average). Demographically, the National Park Foundation audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party · Subtype: Charity

Demographics of National Park Foundation fans

Demographic split for National Park Foundation audience in United States
MetricValue
Female59.1%
Male40.9%
Average age46.0
Estimated audience size627,298

Audience persona

The typical National Park Foundation fan in United States is more female, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for National Park Foundation in United States
RegionReachAffinity
California51,3660.74×
Virginia27,0891.77×
Texas25,2450.47×
Colorado23,5722.38×
New York23,0380.66×
Florida20,5060.48×
Maryland19,3471.79×
Pennsylvania18,2480.86×
Illinois17,1590.82×
Ohio14,9060.77×
North Carolina14,6220.77×
Washington, District of Columbia14,1527.51×
Washington13,5371.08×
Massachusetts13,1381.06×
New Jersey12,5120.78×
Michigan11,3240.69×
Georgia10,2550.53×
Wisconsin9,4681×
Oregon9,3241.3×
Minnesota9,1531.02×
Tennessee8,6480.69×
Missouri8,1530.81×
Indiana8,0480.7×
Arizona7,7150.6×
South Carolina5,3800.57×
Connecticut5,3550.85×
Utah5,3090.95×
Kentucky4,8670.62×
Iowa4,0200.78×
Maine3,2351.44×
Oklahoma3,1960.46×
New Mexico3,1741.01×
Kansas3,0170.61×
Montana2,9911.72×
Louisiana2,9630.37×
Nevada2,9340.48×
New Hampshire2,8331.15×
Alabama2,7580.31×
Arkansas2,3430.45×
Idaho2,3290.74×
Nebraska2,0810.66×
Hawaii2,0730.77×
West Virginia1,9480.67×
Wyoming1,5761.7×
Mississippi1,5270.3×
Rhode Island1,4590.73×
Alaska1,4301.07×
Delaware1,3880.8×
Vermont1,2561.14×
South Dakota1,2300.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Park Foundation audience
BrandAffinityCategory
Kendra Scott10.8×Fashion & Accessoires
San Jacinto, California30.14×Travel & Leisure
Cherish (group)18.52×Music & Radio
Wok9.35×Food & Beverages
Hibachi10.09×Food & Beverages
El Paso County, Colorado15.91×Travel & Leisure
Goop6.5×Internet & Social Media
Governor of Michigan8.93×Politics & Society
Natural rubber2.42×Cars & Mobility
headspace10.44×Health
Israel2.22×Travel & Leisure
HydraFacial8.44×Beauty & Wellness
Google Home6.13×Technology & Electronics
Vocal harmony4.18×Music & Radio
Grinch3.69×Movies & TV
Georgia Southern Eagles football12×Sports
Nebraska Cornhuskers football3.25×Sports
Meals on Wheels5.04×Food & Beverages
Grace Slick7.62×Music & Radio
Fairy godmother5.51×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Park Foundation audience
TraitClusterScore
SustainabilityBALANCE2.43
TravellingTHRILL2.28
Luxury OrientationPREMIUM2.17
Risk AppetiteTHRILL2.15
Pet OwnershipJOY1.74
IndulgenceJOY1.69

Worldwide distribution

Worldwide audience distribution share by country for National Park Foundation
CountryShare
United States98.0%
Japan0.3%
Philippines0.3%

See National Park Foundation audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does National Park Foundation have in United States?

National Park Foundation has an estimated audience of 627,298 people in United States, concentrated in California and Virginia.

What is the gender split and age of National Park Foundation fans?

59.1% of National Park Foundation fans are female, 40.9% are male, with an average age of 46.0 years.

Which brands do National Park Foundation fans like most?

National Park Foundation fans show strongest brand affinity for Kendra Scott (10.8×), San Jacinto, California (30.14×), and Cherish (group) (18.52×) over the country average.

Where do National Park Foundation fans live in United States?

National Park Foundation fans in United States are most concentrated in California (reach 51,366), Virginia (reach 27,089), and Texas (reach 25,245). These three regions account for the largest share of the active audience.

What other brands do National Park Foundation fans also like?

Beyond National Park Foundation itself, the audience over-indexes on San Jacinto, California (30.14×), Cherish (group) (18.52×), Wok (9.35×), and Hibachi (10.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Park Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.