Rascasse Audience Intelligence

Jason Isbell Audience in United States

A data profile of the people who buy, follow and care about Jason Isbell in United States — modelled from more than twelve digital signal sources. Jason Isbell has an estimated audience of 881,601 people in United States.

#84among Country music in United States#5856among Person in United States#3398in Music & Radio

The average Jason Isbell fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Glacier National Park, Willie Nelson, Bob Dylan, with strongest over-indexing on Glacier National Park (33.11× the country average).

Demographically, the Jason Isbell audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jason Isbell fan in United States is balanced, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Glacier National Park.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jason Isbell profile in United States.

Audience size
882K
in United States
Gender
49.5%♀
50.5% male
Age
42.4
average years
Country rank
#25750
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jason Isbell fans

49.5% are female, 50.5% are male, average age 42.4.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Jason Isbell audience in United States
MetricValue
Female49.5%
Male50.5%
Average age42.4
Estimated audience size881,601
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Jason Isbell audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

75.3%

of the worldwide Jason Isbell audience comes from United States.

Worldwide audience distribution share by country for Jason Isbell
CountryShare
United States75.3%
United Kingdom4.9%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jason Isbell audience in United States is strongest.

Fig. 05

Top regions by affinity

Jason Isbell fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~40K2.13×
02Alabama~30K2.12×
03Montana~4K1.62×
04Kentucky~20K1.48×
05Washington, District of Columbia~4K1.43×
06Colorado~20K1.38×
07Vermont~2K1.36×
08North Carolina~40K1.29×
09Arkansas~9K1.22×
10Maine~4K1.21×
11Massachusetts~20K1.20×
12Missouri~20K1.19×
13Minnesota~20K1.14×
14Georgia~30K1.13×
15Rhode Island~3K1.13×
16Virginia~30K1.11×
17South Carolina~20K1.11×
18Oregon~10K1.07×
19Iowa~8K1.07×
20Illinois~30K1.05×
21Indiana~20K1.04×
22Kansas~8K1.04×
23Mississippi~8K1.03×
24New Hampshire~4K0.98×
25South Dakota~2K0.96×
26Oklahoma~10K0.95×
27Ohio~30K0.94×
28Washington~20K0.94×
29Louisiana~10K0.92×
30West Virginia~4K0.92×
31Pennsylvania~30K0.90×
32Wisconsin~10K0.88×
33Maryland~10K0.87×
34Connecticut~8K0.87×
35Michigan~20K0.86×
36Nebraska~4K0.86×
37Idaho~4K0.86×
38Alaska~2K0.82×
39New York~40K0.79×
40North Dakota~1K0.78×
41Utah~6K0.76×
42Delaware~2K0.72×
43Texas~60K0.71×
44New Mexico~3K0.69×
45New Jersey~10K0.62×
46California~60K0.56×
47Arizona~10K0.56×
48Florida~30K0.53×
49Hawaii~2K0.51×
50Nevada~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Jason Isbell, United States
0.46×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jason Isbell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jason Isbell audience
#·InterestCategoryAffinity×
01Glacier National ParkTravel & Leisure33.11×
02Ryan AdamsMusic & Radio23.51×
03WilcoMusic & Radio16.83×
04John DenverMusic & Radio12.64×
05Waylon JenningsMusic & Radio12.21×
06Brandi CarlileMusic & Radio10.83×
07Bob DylanMusic & Radio10.04×
08Chris StapletonMusic & Radio9.54×
09Willie NelsonMusic & Radio9.42×
10Sustainable energyHome & Garden5.23×
11Renewable energyBusiness & Career4.35×
12Weather forecastingHome & Garden4.24×
13Folk musicMusic & Radio4.00×
14Masters TournamentSports3.44×
15FedExBusiness & Career3.39×
16Mortgage loansBusiness & Career2.82×
17AirbnbTravel & Leisure2.37×
18Classical musicMusic & Radio2.14×
19Country musicMusic & Radio2.02×
20PinterestInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jason Isbell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jason Isbell audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.20×
SustainabilityBALANCE1.84×
PatriotismCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jason Isbell audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Pet OwnershipJOY0.89×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jason Isbell have in United States?

Jason Isbell has an estimated audience of 881,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jason Isbell fans?

49.5% of Jason Isbell fans are female, 50.5% are male, with an average age of 42.4 years.

03

Which brands do Jason Isbell fans like most?

Jason Isbell fans show strongest brand affinity for Glacier National Park (33.11×), Willie Nelson (9.42×), and Bob Dylan (10.04×) over the country average.

04

Where do Jason Isbell fans live in United States?

Jason Isbell fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jason Isbell fans also like?

Beyond Jason Isbell itself, the audience over-indexes on Willie Nelson (9.42×), Bob Dylan (10.04×), Sustainable energy (5.23×), and Renewable energy (4.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Isbell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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