Rascasse Audience Intelligence

Hoka Target Market in United States

A data profile of the people who buy, follow and care about Hoka in United States — modelled from more than twelve digital signal sources. Hoka has an estimated audience of 9,955,622 people in United States.

#364among Brand in United States#291in Sports

The average Hoka fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Venmo, Glacier National Park, strava, with strongest over-indexing on Venmo (18.6× the country average).

Demographically, the Hoka audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoka fan in United States is more male, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Venmo.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoka profile in United States.

Audience size
10M
in United States
Gender
44.9%♀
55.1% male
Age
35.5
average years
Country rank
#3592
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hoka

44.9% are female, 55.1% are male, average age 35.5.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Hoka audience in United States
MetricValue
Female44.9%
Male55.1%
Average age35.5
Estimated audience size9,955,622
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Hoka audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Hoka audience comes from United States.

Worldwide audience distribution share by country for Hoka
CountryShare
United States34.9%
Japan14.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoka audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoka customers by region in United States
#RegionReachAffinity×
01Alabama~200K1.46×
02Hawaii~70K1.46×
03Arkansas~100K1.41×
04Mississippi~100K1.39×
05Tennessee~300K1.23×
06Kentucky~200K1.23×
07Oklahoma~100K1.13×
08Georgia~400K1.11×
09Massachusetts~200K1.09×
10South Carolina~200K1.09×
11Louisiana~100K1.09×
12California~1M1.08×
13Missouri~200K1.08×
14New York~600K1.07×
15Iowa~90K1.06×
16West Virginia~50K1.05×
17Texas~900K1.04×
18North Carolina~300K1.04×
19Pennsylvania~400K1.03×
20New Jersey~300K1.02×
21Illinois~300K1.01×
22Kansas~80K1.01×
23Indiana~200K1.00×
24Nebraska~50K1.00×
25Connecticut~100K0.99×
26New Hampshire~40K0.99×
27Virginia~200K0.98×
28Maine~40K0.98×
29Washington, District of Columbia~30K0.97×
30Ohio~300K0.96×
31Utah~90K0.95×
32Oregon~100K0.94×
33Delaware~30K0.94×
34Washington~200K0.93×
35Maryland~200K0.93×
36Wisconsin~100K0.93×
37Vermont~20K0.90×
38Colorado~100K0.88×
39Rhode Island~30K0.87×
40South Dakota~20K0.87×
41Florida~600K0.86×
42Minnesota~100K0.86×
43Michigan~200K0.85×
44Arizona~200K0.84×
45Montana~20K0.84×
46Idaho~40K0.83×
47North Dakota~20K0.82×
48Nevada~80K0.78×
49Alaska~20K0.78×
50New Mexico~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Hoka, United States
0.69×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoka audience
#·InterestCategoryAffinity×
01Glacier National ParkTravel & Leisure32.94×
02stravaSports22.61×
03VenmoTechnology & Electronics18.60×
04Chicago MarathonSports8.25×
05Winter Olympic GamesSports4.64×
06Digital cameraTechnology & Electronics3.79×
07High-intensity interval trainingSports3.14×
08Natural foodsFood & Beverages3.07×
09CrossFitSports2.72×
10PhilanthropyArts & Culture2.23×
11Property finderHome & Garden2.19×
12GymnasticsSports2.17×
13Fast food restaurantsFood & Beverages1.98×
14Track and fieldSports1.90×
15LunchFood & Beverages1.84×
16SunglassesFashion & Accessoires1.80×
17Trader Joe'sShopping1.66×
18LeatherFashion & Accessoires1.55×
19Quality of lifeHealth1.51×
20Bank of AmericaBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoka audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
IndulgenceJOY1.49×
Risk AppetiteTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoka audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
CreativityOPEN0.92×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hoka's target market in United States?

Hoka's target market in United States covers an estimated 9,955,622 people, concentrated in California and Texas.

02

What is the gender split and age of Hoka customers?

44.9% of the Hoka audience are female, 55.1% are male, with an average age of 35.5 years.

03

Which brands do Hoka fans like most?

Hoka fans show strongest brand affinity for Venmo (18.6×), Glacier National Park (32.94×), and strava (22.61×) over the country average.

04

Where do Hoka fans live in United States?

Hoka fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hoka fans also like?

Beyond Hoka itself, the audience over-indexes on Glacier National Park (32.94×), strava (22.61×), Chicago Marathon (8.25×), and Digital camera (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Hoka audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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