Hoka Audience in United States

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Hoka has an estimated audience of 11,069,792 people in United States. 50.6% are female, 49.4% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Elsword, Vocal harmony, Goop, Governor of Michigan, Historic site.

The average Hoka fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Vocal harmony, Goop, with strongest over-indexing on Elsword (32.39× the country average). Demographically, the Hoka audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Hoka fans

Demographic split for Hoka audience in United States
MetricValue
Female50.6%
Male49.4%
Average age39.2
Estimated audience size11,069,792

Audience persona

The typical Hoka fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Hoka in United States
RegionReachAffinity
California1,404,7331.15×
Texas1,015,7951.07×
New York711,1371.15×
Florida640,3000.85×
Illinois394,6801.07×
Pennsylvania393,1571.05×
Georgia385,0281.13×
North Carolina364,0861.09×
Ohio333,9770.98×
New Jersey303,0081.08×
Tennessee279,8731.26×
Virginia273,9241.02×
Massachusetts247,4091.13×
Alabama244,9541.58×
Michigan240,9140.83×
Washington210,2040.95×
Indiana203,8091.01×
Arizona198,1310.88×
Missouri197,3821.11×
South Carolina184,4491.11×
Maryland180,1270.95×
Kentucky167,8691.21×
Colorado155,2880.89×
Wisconsin152,5210.92×
Louisiana150,9051.06×
Oklahoma140,3731.14×
Minnesota136,2720.86×
Arkansas129,5561.42×
Mississippi125,9051.38×
Oregon119,5230.94×
Connecticut111,1461×
Utah95,8400.97×
Iowa91,7991.01×
Kansas88,0631.01×
Nevada77,1730.72×
Hawaii67,0371.41×
Nebraska53,6970.97×
West Virginia49,1660.95×
Idaho44,7980.81×
New Hampshire42,8990.98×
Maine38,4260.97×
New Mexico34,9610.63×
Washington, District of Columbia33,7571.01×
Rhode Island30,4170.86×
Delaware27,2390.89×
Montana24,2310.79×
South Dakota20,1450.79×
Vermont16,8240.87×
Alaska16,7900.71×
North Dakota16,6450.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoka audience
BrandAffinityCategory
Elsword32.39×Games
Vocal harmony6.16×Music & Radio
Goop7.01×Internet & Social Media
Governor of Michigan9.67×Politics & Society
Historic site5.19×Arts & Culture
Grinch4.53×Movies & TV
Bully (2011 film)7.18×Movies & TV
Hibachi7.23×Food & Beverages
Wok6.01×Food & Beverages
Natural rubber1.83×Cars & Mobility
Hipster8.17×Politics & Society
Cherish (group)9.2×Music & Radio
Fairy godmother6.3×Literature
Google Home5.31×Technology & Electronics
Mathcore5.94×Music & Radio
headspace6.91×Health
JDSU2.18×Business & Career
Grace Slick6.06×Music & Radio
TV Fanatic7.23×Movies & TV
Regional styles of Mexican music1.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoka audience
TraitClusterScore
Luxury OrientationPREMIUM1.62
Healthy LifestyleBALANCE1.37
Risk AppetiteTHRILL1.37
Sports ActivityPOWER1.34
SustainabilityBALANCE1.32
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Hoka
CountryShare
United States36.3%
Japan13.5%
United Kingdom5.5%

See Hoka audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Hoka have in United States?

Hoka has an estimated audience of 11,069,792 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoka fans?

50.6% of Hoka fans are female, 49.4% are male, with an average age of 39.2 years.

Which brands do Hoka fans like most?

Hoka fans show strongest brand affinity for Elsword (32.39×), Vocal harmony (6.16×), and Goop (7.01×) over the country average.

Where do Hoka fans live in United States?

Hoka fans in United States are most concentrated in California (reach 1,404,733), Texas (reach 1,015,795), and New York (reach 711,137). These three regions account for the largest share of the active audience.

What other brands do Hoka fans also like?

Beyond Hoka itself, the audience over-indexes on Vocal harmony (6.16×), Goop (7.01×), Governor of Michigan (9.67×), and Historic site (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.