Rascasse Audience Intelligence

Breakbeat Audience in United States

A data profile of the people who buy, follow and care about Breakbeat in United States — modelled from more than twelve digital signal sources. Breakbeat has an estimated audience of 564,846 people in United States.

#386among Musical genre in United States#10903among Topic in United States#4719in Music & Radio

The average Breakbeat fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Hurley, Lars Ulrich, Electronic dance music, with strongest over-indexing on Hurley (58.5× the country average).

Demographically, the Breakbeat audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Breakbeat fan in United States is more male, around 36.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hurley.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breakbeat profile in United States.

Audience size
565K
in United States
Gender
26.8%♀
73.2% male
Age
36.7
average years
Country rank
#34103
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breakbeat fans

26.8% are female, 73.2% are male, average age 36.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Breakbeat audience in United States
MetricValue
Female26.8%
Male73.2%
Average age36.7
Estimated audience size564,846
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Breakbeat audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Breakbeat audience comes from United States.

Worldwide audience distribution share by country for Breakbeat
CountryShare
United Kingdom20.3%
Norway15.7%
United States13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breakbeat audience in United States is strongest.

Fig. 05

Top regions by affinity

Breakbeat fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.42×
02Oregon~8K1.30×
03California~80K1.24×
04Washington~10K1.23×
05Massachusetts~10K1.17×
06Alaska~1K1.15×
07Vermont~1K1.15×
08North Dakota~1K1.12×
09Delaware~2K1.11×
10South Dakota~1K1.09×
11Washington, District of Columbia~2K1.07×
12Colorado~9K1.04×
13Montana~2K1.04×
14Rhode Island~2K1.00×
15Maryland~10K0.99×
16New Hampshire~2K0.99×
17Maine~2K0.99×
18Illinois~20K0.98×
19Connecticut~6K0.98×
20West Virginia~3K0.97×
21Hawaii~2K0.96×
22Nevada~5K0.95×
23Nebraska~3K0.95×
24Idaho~3K0.95×
25Pennsylvania~20K0.94×
26North Carolina~20K0.94×
27Virginia~10K0.94×
28Arizona~10K0.94×
29Minnesota~8K0.94×
30Utah~5K0.94×
31New Mexico~3K0.94×
32Georgia~20K0.93×
33Tennessee~10K0.93×
34Wisconsin~8K0.93×
35Louisiana~7K0.93×
36New Jersey~10K0.92×
37Mississippi~4K0.92×
38Kansas~4K0.92×
39Arkansas~4K0.91×
40Kentucky~6K0.90×
41Oklahoma~6K0.90×
42Iowa~4K0.90×
43Indiana~9K0.89×
44Missouri~8K0.89×
45South Carolina~8K0.89×
46Alabama~7K0.89×
47Michigan~10K0.88×
48Florida~30K0.86×
49Texas~40K0.85×
50Ohio~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Breakbeat, United States
0.85×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breakbeat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breakbeat audience
#·InterestCategoryAffinity×
01HurleyFashion & Accessoires58.50×
02Lars UlrichMusic & Radio34.65×
03BerghainMusic & Radio22.31×
04Daft PunkMusic & Radio14.67×
05Resident AdvisorMusic & Radio14.55×
06Italo discoMusic & Radio13.18×
07Disclosure (band)Music & Radio13.13×
08Fruit of the LoomFashion & Accessoires12.21×
09TurntablismMusic & Radio8.48×
10Steve McQueenMovies & TV7.68×
11Chill-out musicMusic & Radio6.04×
12ImprovisationMusic & Radio4.89×
13Electronic dance musicMusic & Radio4.21×
14Bruce WillisMovies & TV2.93×
15Planet FitnessSports2.49×
16Staples (Canada)Business & Career2.32×
17Bass guitarMusic & Radio2.30×
18Chuck NorrisMovies & TV2.20×
19InnovationBusiness & Career2.07×
20NBA FinalsSports2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breakbeat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breakbeat audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Risk AppetiteTHRILL1.57×
Urban LifestyleOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breakbeat audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
Family OrientationCONSERVATISM0.72×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breakbeat have in United States?

Breakbeat has an estimated audience of 564,846 people in United States, concentrated in California and New York.

02

What is the gender split and age of Breakbeat fans?

26.8% of Breakbeat fans are female, 73.2% are male, with an average age of 36.7 years.

03

Which brands do Breakbeat fans like most?

Breakbeat fans show strongest brand affinity for Hurley (58.5×), Lars Ulrich (34.65×), and Electronic dance music (4.21×) over the country average.

04

Where do Breakbeat fans live in United States?

Breakbeat fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Breakbeat fans also like?

Beyond Breakbeat itself, the audience over-indexes on Lars Ulrich (34.65×), Electronic dance music (4.21×), Resident Advisor (14.55×), and Daft Punk (14.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Breakbeat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Breakbeat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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