Rascasse Audience Intelligence

Fruit of the Loom Target Market in United States

A data profile of the people who buy, follow and care about Fruit of the Loom in United States — modelled from more than twelve digital signal sources. Fruit of the Loom has an estimated audience of 1,094,449 people in United States.

#2267among Brand in United States#919in Fashion & Accessoires

The average Fruit of the Loom fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wasabi (film), Canva, Great Clips, with strongest over-indexing on Wasabi (film) (27.58× the country average).

Demographically, the Fruit of the Loom audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruit of the Loom fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Wasabi (film).

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit of the Loom profile in United States.

Audience size
1.1M
in United States
Gender
47.1%♀
52.9% male
Age
39.7
average years
Country rank
#22268
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fruit of the Loom

47.1% are female, 52.9% are male, average age 39.7.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Fruit of the Loom audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.7
Estimated audience size1,094,449
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Fruit of the Loom audience in United States
Age bracketShare%
16-1912%
20-2924%
30-3926%
40-4920%
50+17%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Fruit of the Loom audience comes from United States.

Worldwide audience distribution share by country for Fruit of the Loom
CountryShare
United States35.3%
Germany10.4%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit of the Loom audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruit of the Loom customers by region in United States
#RegionReachAffinity×
01Kentucky~20K1.44×
02Maine~4K1.15×
03Arizona~30K1.14×
04Indiana~20K1.12×
05Alabama~20K1.12×
06New Hampshire~5K1.11×
07Pennsylvania~40K1.08×
08Kansas~9K1.08×
09West Virginia~5K1.07×
10Alaska~2K1.06×
11Michigan~30K1.05×
12Maryland~20K1.05×
13Oregon~10K1.05×
14Vermont~2K1.05×
15Rhode Island~4K1.04×
16New York~60K1.03×
17Ohio~30K1.03×
18Idaho~6K1.02×
19Tennessee~20K1.01×
20Montana~3K1.01×
21California~100K1.00×
22Washington~20K0.99×
23Oklahoma~10K0.99×
24Nebraska~5K0.99×
25New Mexico~5K0.99×
26Illinois~40K0.98×
27Massachusetts~20K0.98×
28Missouri~20K0.98×
29North Dakota~2K0.98×
30Iowa~9K0.97×
31South Dakota~2K0.97×
32Texas~90K0.96×
33New Jersey~30K0.96×
34Minnesota~10K0.96×
35Louisiana~10K0.96×
36Connecticut~10K0.96×
37Arkansas~9K0.96×
38North Carolina~30K0.95×
39Wisconsin~20K0.95×
40Georgia~30K0.94×
41Colorado~20K0.94×
42South Carolina~20K0.94×
43Mississippi~8K0.94×
44Virginia~20K0.93×
45Nevada~10K0.93×
46Utah~9K0.93×
47Delaware~3K0.92×
48Florida~70K0.89×
49Hawaii~4K0.84×
50Washington, District of Columbia~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Fruit of the Loom, United States
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit of the Loom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit of the Loom audience
#·InterestCategoryAffinity×
01Nitro Circus: The MovieMovies & TV66.33×
02Museo de Arte ModernoPOI48.07×
03ecko unltdFashion & Accessoires29.88×
04Wasabi (film)Movies & TV27.58×
05University of Technology, IraqBusiness & Career18.53×
06Tommy JohnSports13.40×
07CanvaTechnology & Electronics8.28×
08Scary Movie (film series)Movies & TV4.45×
09Great ClipsBeauty & Wellness3.95×
10KentuckyTravel & Leisure3.91×
11SolitaireGames3.62×
12WNBASports2.52×
13The UPS StoreShopping2.49×
14Panda ExpressFood & Beverages2.07×
15AutoZoneCars & Mobility1.98×
16Wendy'sFood & Beverages1.94×
17CVS PharmacyShopping1.93×
18Dollar GeneralShopping1.78×
19T-MobileTechnology & Electronics1.67×
20Dollar TreeShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit of the Loom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit of the Loom audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Family OrientationCONSERVATISM1.24×
Price SensitivityPREMIUM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit of the Loom audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
TravellingTHRILL0.94×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fruit of the Loom's target market in United States?

Fruit of the Loom's target market in United States covers an estimated 1,094,449 people, concentrated in California and Texas.

02

What is the gender split and age of Fruit of the Loom customers?

47.1% of the Fruit of the Loom audience are female, 52.9% are male, with an average age of 39.7 years.

03

Which brands do Fruit of the Loom fans like most?

Fruit of the Loom fans show strongest brand affinity for Wasabi (film) (27.58×), Canva (8.28×), and Great Clips (3.95×) over the country average.

04

Where do Fruit of the Loom fans live in United States?

Fruit of the Loom fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit of the Loom fans also like?

Beyond Fruit of the Loom itself, the audience over-indexes on Canva (8.28×), Great Clips (3.95×), Kentucky (3.91×), and Museo de Arte Moderno (48.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Fruit of the Loom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit of the Loom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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