Fruit of the Loom Audience in United States

Fruit of the Loom logo

Fruit of the Loom has an estimated audience of 1,086,905 people in United States. 47.1% are female, 52.9% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Wasabi (film), Canva, Great Clips, Kentucky, Museo de Arte Moderno.

The average Fruit of the Loom fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wasabi (film), Canva, Great Clips, with strongest over-indexing on Wasabi (film) (27.58× the country average). Demographically, the Fruit of the Loom audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Fruit of the Loom fans

Demographic split for Fruit of the Loom audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.7
Estimated audience size1,086,905

Audience persona

The typical Fruit of the Loom fan in United States is balanced, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Wasabi (film).

Top regions in United States

Top regions ranked by reach for Fruit of the Loom in United States
RegionReachAffinity
California125,5891.05×
Texas92,4520.99×
Florida65,7250.89×
New York65,4811.08×
Pennsylvania39,7671.09×
Illinois36,6581.01×
Ohio35,3381.06×
Georgia31,8250.95×
North Carolina31,7240.97×
Michigan30,9511.09×
Arizona28,2071.27×
New Jersey27,6131×
Virginia24,8670.94×
Indiana23,1591.17×
Tennessee22,8961.05×
Washington22,1461.02×
Massachusetts21,6151.01×
Maryland21,4131.15×
Kentucky20,2121.48×
Alabama18,7211.23×
Missouri17,1600.98×
Colorado16,0720.94×
Wisconsin15,7490.96×
South Carolina15,4740.95×
Minnesota14,7720.95×
Louisiana13,4800.96×
Oregon13,0881.05×
Oklahoma11,7380.97×
Connecticut10,4900.96×
Nevada9,8120.93×
Kansas9,2301.08×
Utah8,6380.89×
Iowa8,5560.96×
Arkansas8,5360.95×
Mississippi7,8970.88×
Idaho5,4140.99×
Nebraska5,3000.97×
New Mexico5,2530.96×
West Virginia5,0971.01×
New Hampshire4,5261.06×
Maine4,2471.09×
Hawaii3,7030.79×
Rhode Island3,4000.98×
Montana2,8170.93×
Delaware2,6790.89×
Alaska2,4851.07×
Washington, District of Columbia2,3110.71×
South Dakota2,2100.88×
North Dakota1,9970.89×
Vermont1,9351.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit of the Loom audience
BrandAffinityCategory
Wasabi (film)27.58×Movies & TV
Canva8.28×Technology & Electronics
Great Clips3.95×Beauty & Wellness
Kentucky3.91×Travel & Leisure
Museo de Arte Moderno48.07×
The UPS Store2.49×Shopping
AutoZone1.98×Cars & Mobility
Dollar General1.78×Shopping
University of Technology, Iraq18.53×Business & Career
Tommy John13.4×Sports
Nitro Circus: The Movie66.33×Movies & TV
Solitaire3.62×Games
T-Mobile1.67×Technology & Electronics
Panda Express2.07×Food & Beverages
Scary Movie (film series)4.45×Movies & TV
Dollar Tree1.66×Shopping
ecko unltd29.88×Fashion & Accessoires
CVS Pharmacy1.93×Shopping
WNBA2.52×Sports
Arby's2.55×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit of the Loom audience
TraitClusterScore
IndulgenceJOY1.9
ExtroversionTHRILL1.44
SustainabilityBALANCE1.38
Career OrientationPOWER1.35
CreativityOPEN1.34
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Fruit of the Loom
CountryShare
United States35.2%
Germany10.8%
Canada5.2%

See Fruit of the Loom audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Fruit of the Loom have in United States?

Fruit of the Loom has an estimated audience of 1,086,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruit of the Loom fans?

47.1% of Fruit of the Loom fans are female, 52.9% are male, with an average age of 39.7 years.

Which brands do Fruit of the Loom fans like most?

Fruit of the Loom fans show strongest brand affinity for Wasabi (film) (27.58×), Canva (8.28×), and Great Clips (3.95×) over the country average.

Where do Fruit of the Loom fans live in United States?

Fruit of the Loom fans in United States are most concentrated in California (reach 125,589), Texas (reach 92,452), and Florida (reach 65,725). These three regions account for the largest share of the active audience.

What other brands do Fruit of the Loom fans also like?

Beyond Fruit of the Loom itself, the audience over-indexes on Canva (8.28×), Great Clips (3.95×), Kentucky (3.91×), and Museo de Arte Moderno (48.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit of the Loom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.