Rascasse Audience Intelligence

Kettlebell Audience in United States

A data profile of the people who buy, follow and care about Kettlebell in United States — modelled from more than twelve digital signal sources. Kettlebell has an estimated audience of 2,904,698 people in United States.

#5195among Topic in United States#942in Sports

The average Kettlebell fan in United States is 32.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbell, Push-up, Planet Fitness, with strongest over-indexing on Barbell (9.86× the country average).

Demographically, the Kettlebell audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kettlebell fan in United States is more male, around 32.3 years old, with strong Sports Activity tendencies and a notable affinity for Barbell.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kettlebell profile in United States.

Audience size
2.9M
in United States
Gender
34.3%♀
65.7% male
Age
32.3
average years
Country rank
#10577
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kettlebell fans

34.3% are female, 65.7% are male, average age 32.3.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for Kettlebell audience in United States
MetricValue
Female34.3%
Male65.7%
Average age32.3
Estimated audience size2,904,698
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Kettlebell audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Kettlebell audience comes from United States.

Worldwide audience distribution share by country for Kettlebell
CountryShare
United States24.3%
Germany8.0%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kettlebell audience in United States is strongest.

Fig. 05

Top regions by affinity

Kettlebell fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.25×
02Oregon~40K1.19×
03Idaho~20K1.13×
04California~400K1.12×
05Washington~70K1.12×
06Texas~300K1.10×
07Colorado~50K1.10×
08Maine~10K1.07×
09Kansas~20K1.05×
10New Mexico~20K1.05×
11New Hampshire~10K1.05×
12Georgia~90K1.03×
13Michigan~80K1.03×
14Alabama~40K1.02×
15Tennessee~60K1.01×
16Nebraska~10K1.01×
17New York~200K1.00×
18Arizona~60K1.00×
19Oklahoma~30K1.00×
20Nevada~30K1.00×
21Utah~30K1.00×
22West Virginia~10K1.00×
23North Carolina~90K0.99×
24Virginia~70K0.99×
25Massachusetts~60K0.99×
26South Dakota~7K0.99×
27Vermont~5K0.99×
28Pennsylvania~100K0.98×
29New Jersey~70K0.98×
30Indiana~50K0.98×
31Iowa~20K0.98×
32Hawaii~10K0.98×
33Illinois~90K0.97×
34Maryland~50K0.97×
35Missouri~50K0.97×
36Louisiana~40K0.97×
37Arkansas~20K0.97×
38Alaska~6K0.97×
39Florida~200K0.96×
40South Carolina~40K0.96×
41Minnesota~40K0.96×
42Connecticut~30K0.95×
43Ohio~80K0.94×
44Kentucky~30K0.94×
45Rhode Island~9K0.94×
46North Dakota~6K0.94×
47Mississippi~20K0.93×
48Delaware~7K0.92×
49Wisconsin~40K0.88×
50Washington, District of Columbia~7K0.84×
Fig. 06

Affinity by region

Affinity by region — Kettlebell, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kettlebell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kettlebell audience
#·InterestCategoryAffinity×
01Rogue FitnessSports13.50×
02Push-upSports11.10×
03BarbellSports9.86×
04GymsharkSports7.33×
05Squat (exercise)Sports6.88×
06Functional trainingSports6.43×
07Female bodybuildingSports6.15×
08Fitness and figure competitionSports5.71×
09Bodybuilding & FitnessSports5.44×
10Protein barFood & Beverages5.18×
11Crossfit TrainingSports5.07×
12Aerobic exerciseSports4.98×
13Natural bodybuildingSports4.88×
1424 Hour FitnessSports4.77×
15Anytime FitnessSports4.74×
16Planet FitnessSports3.70×
17Muscle & FitnessSports3.28×
18GymnasticsSports3.06×
19Men's FitnessSports2.98×
20Strength trainingSports2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kettlebell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kettlebell audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.49×
MindfulnessBALANCE1.25×
Luxury OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kettlebell audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Convenience OrientationPREMIUM0.59×
Community OrientationOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kettlebell have in United States?

Kettlebell has an estimated audience of 2,904,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kettlebell fans?

34.3% of Kettlebell fans are female, 65.7% are male, with an average age of 32.3 years.

03

Which brands do Kettlebell fans like most?

Kettlebell fans show strongest brand affinity for Barbell (9.86×), Push-up (11.1×), and Planet Fitness (3.7×) over the country average.

04

Where do Kettlebell fans live in United States?

Kettlebell fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kettlebell fans also like?

Beyond Kettlebell itself, the audience over-indexes on Push-up (11.1×), Planet Fitness (3.7×), Gymshark (7.33×), and Squat (exercise) (6.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Kettlebell audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kettlebell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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