Kettlebell Audience in United States

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Kettlebell has an estimated audience of 2,904,698 people in United States. 34.3% are female, 65.7% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Barbell, Push-up, Planet Fitness, Gymshark, Squat (exercise).

The average Kettlebell fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbell, Push-up, Planet Fitness, with strongest over-indexing on Barbell (9.86× the country average). Demographically, the Kettlebell audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Kettlebell fans

Demographic split for Kettlebell audience in United States
MetricValue
Female34.3%
Male65.7%
Average age32.3
Estimated audience size2,904,698

Audience persona

The typical Kettlebell fan in United States is more male, around 32.3 years old, with strong Sports Activity tendencies and a notable affinity for Barbell.

Top regions in United States

Top regions ranked by reach for Kettlebell in United States
RegionReachAffinity
California364,9011.14×
Texas278,0241.11×
Florida186,4190.95×
New York174,1471.07×
Pennsylvania100,9631.03×
Illinois98,2571.02×
Georgia96,6211.08×
North Carolina90,4531.03×
Ohio86,6210.97×
Michigan80,3931.06×
New Jersey74,2821.01×
Virginia73,6231.04×
Washington69,0281.18×
Arizona60,7431.02×
Tennessee60,6931.04×
Massachusetts58,8111.03×
Colorado52,0241.14×
Indiana51,8040.98×
Maryland49,3190.99×
Missouri45,9900.98×
Alabama41,4101.02×
South Carolina41,2950.94×
Minnesota41,0280.99×
Oregon39,8571.2×
Wisconsin37,3700.86×
Louisiana36,9040.99×
Kentucky34,1990.94×
Oklahoma31,9960.99×
Connecticut28,9600.99×
Nevada27,4130.98×
Utah26,2171.01×
Kansas24,0541.05×
Iowa23,9011×
Arkansas21,9570.92×
Mississippi20,1120.84×
Idaho16,4831.13×
New Mexico15,0011.03×
Nebraska13,8990.95×
West Virginia11,8990.88×
Hawaii11,8990.95×
New Hampshire11,7811.03×
Maine10,6511.02×
Montana9,8101.22×
Rhode Island8,1290.88×
Washington, District of Columbia7,7080.88×
Delaware7,1020.89×
South Dakota6,2860.94×
Alaska5,4400.88×
North Dakota5,2350.88×
Vermont4,7780.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kettlebell audience
BrandAffinityCategory
Barbell9.86×Sports
Push-up11.1×Sports
Planet Fitness3.7×Sports
Gymshark7.33×Sports
Squat (exercise)6.88×Sports
Bodybuilding & Fitness5.44×Sports
Fitness and figure competition5.71×Sports
Aerobic exercise4.98×Sports
Female bodybuilding6.15×Sports
Rogue Fitness13.5×Sports
24 Hour Fitness4.77×Sports
Crossfit Training5.07×Sports
Anytime Fitness4.74×Sports
Natural bodybuilding4.88×Sports
Muscle & Fitness3.28×Sports
Men's Fitness2.98×Sports
Strength training2.33×Sports
Protein bar5.18×Food & Beverages
Functional training6.43×Sports
Gymnastics3.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kettlebell audience
TraitClusterScore
Sports ActivityPOWER1.77
Luxury OrientationPREMIUM1.7
PatriotismCONSERVATISM1.61
SustainabilityBALANCE1.56
Healthy LifestyleBALANCE1.48
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Kettlebell
CountryShare
United States24.4%
Germany8.1%
Japan7.6%

See Kettlebell audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kettlebell have in United States?

Kettlebell has an estimated audience of 2,904,698 people in United States, concentrated in California and Texas.

What is the gender split and age of Kettlebell fans?

34.3% of Kettlebell fans are female, 65.7% are male, with an average age of 32.3 years.

Which brands do Kettlebell fans like most?

Kettlebell fans show strongest brand affinity for Barbell (9.86×), Push-up (11.1×), and Planet Fitness (3.7×) over the country average.

Where do Kettlebell fans live in United States?

Kettlebell fans in United States are most concentrated in California (reach 364,901), Texas (reach 278,024), and Florida (reach 186,419). These three regions account for the largest share of the active audience.

What other brands do Kettlebell fans also like?

Beyond Kettlebell itself, the audience over-indexes on Push-up (11.1×), Planet Fitness (3.7×), Gymshark (7.33×), and Squat (exercise) (6.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kettlebell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.