Rascasse Audience Intelligence

Kieser Training Target Market in Germany

A data profile of the people who buy, follow and care about Kieser Training in Germany — modelled from more than twelve digital signal sources. Kieser Training has an estimated audience of 529,500 people in Germany.

#1463among Brand in Germany#879in Sports

The average Kieser Training fan in Germany is 48.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Your Shape, Functional Fitness, Strength training, with strongest over-indexing on Your Shape (101.51× the country average).

Demographically, the Kieser Training audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kieser Training fan in Germany is more female, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for Your Shape.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kieser Training profile in Germany.

Audience size
530K
in Germany
Gender
65.0%♀
35.0% male
Age
48.2
average years
Country rank
#11205
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kieser Training

65.0% are female, 35.0% are male, average age 48.2.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Kieser Training audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age48.2
Estimated audience size529,500
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Kieser Training audience in Germany
Age bracketShare%
16-198%
20-297%
30-3914%
40-4926%
50+45%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Kieser Training audience comes from Germany.

Worldwide audience distribution share by country for Kieser Training
CountryShare
Germany66.5%
Austria17.1%
Switzerland9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kieser Training audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kieser Training customers by region in Germany
#RegionReachAffinity×
01Berlin~50K2.03×
02Hamburg~20K1.77×
03Bayern~100K1.68×
04Hessen~50K1.20×
05Nordrhein-Westfalen~100K1.12×
06Baden-Württemberg~80K1.12×
07Brandenburg~20K0.99×
08Schleswig-Holstein~20K0.89×
09Sachsen~20K0.82×
10Rheinland-Pfalz~20K0.79×
11Niedersachsen~40K0.72×
12Saarland~5K0.72×
13Bremen~3K0.71×
14Mecklenburg-Vorpommern~7K0.64×
15Sachsen-Anhalt~9K0.63×
16Thüringen~7K0.50×
Fig. 06

Affinity by region

Affinity by region — Kieser Training, Germany
0.50×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kieser Training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kieser Training audience
#·InterestCategoryAffinity×
01Your ShapeSports101.51×
02Functional FitnessSports29.95×
03ThreadlessArts & Culture15.45×
04SpreadshirtFashion & Accessoires5.41×
05Tai Chi Master (film)Movie / TV Show / Series4.08×
06Mckenna GraceMovies & TV3.16×
07Strength trainingSports2.71×
08Fitness FirstSports2.58×
09Heroes (TV series)Movies & TV2.56×
10CholesterolFood & Beverages2.47×
11SupernaturalsHealth2.02×
12BodybuildingSports1.96×
13Weight trainingSports1.92×
14FlyeralarmHome & Garden1.90×
15Institute of technologyBusiness & Career1.88×
16ThaliaShopping1.82×
17Kino (band)Music & Radio1.66×
18Futures contractBusiness & Career1.63×
19SoulHealth1.63×
20Wellness (alternative medicine)Health1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kieser Training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kieser Training audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
SpiritualityBALANCE1.25×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kieser Training audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Social Media UsageJOY0.72×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kieser Training's target market in Germany?

Kieser Training's target market in Germany covers an estimated 529,500 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Kieser Training customers?

65.0% of the Kieser Training audience are female, 35.0% are male, with an average age of 48.2 years.

03

Which brands do Kieser Training fans like most?

Kieser Training fans show strongest brand affinity for Your Shape (101.51×), Functional Fitness (29.95×), and Strength training (2.71×) over the country average.

04

Where do Kieser Training fans live in Germany?

Kieser Training fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kieser Training fans also like?

Beyond Kieser Training itself, the audience over-indexes on Functional Fitness (29.95×), Strength training (2.71×), Spreadshirt (5.41×), and Weight training (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Kieser Training audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kieser Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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