Kieser Training Audience in Germany
Kieser Training has an estimated audience of 543,662 people in Germany. 65.0% are female, 35.0% are male, average age 48.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Your Shape, Functional Fitness, Strength training, Spreadshirt, Weight training.
The average Kieser Training fan in Germany is 48.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Your Shape, Functional Fitness, Strength training, with strongest over-indexing on Your Shape (101.51× the country average). Demographically, the Kieser Training audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Kieser Training fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 48.2 |
| Estimated audience size | 543,662 |
Audience persona
The typical Kieser Training fan in Germany is more female, around 48.2 years old, with strong Sports Activity tendencies and a notable affinity for Your Shape.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 145,036 | 1.66× |
| Nordrhein-Westfalen | 140,590 | 1.18× |
| Baden-Württemberg | 86,867 | 1.17× |
| Hessen | 51,970 | 1.25× |
| Berlin | 50,287 | 2.07× |
| Niedersachsen | 38,373 | 0.73× |
| Hamburg | 22,626 | 1.84× |
| Sachsen | 21,463 | 0.8× |
| Rheinland-Pfalz | 21,171 | 0.78× |
| Schleswig-Holstein | 17,118 | 0.88× |
| Brandenburg | 15,739 | 0.93× |
| Sachsen-Anhalt | 8,061 | 0.57× |
| Mecklenburg-Vorpommern | 5,642 | 0.54× |
| Thüringen | 5,284 | 0.38× |
| Saarland | 3,999 | 0.6× |
| Bremen | 2,823 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Your Shape | 101.51× | Sports |
| Functional Fitness | 29.95× | Sports |
| Strength training | 2.71× | Sports |
| Spreadshirt | 5.41× | Fashion & Accessoires |
| Weight training | 1.92× | Sports |
| Futures contract | 1.63× | Business & Career |
| Wellness (alternative medicine) | 1.59× | Health |
| Supernaturals | 2.02× | Health |
| Fitness First | 2.58× | Sports |
| Cholesterol | 2.47× | Food & Beverages |
| Threadless | 15.45× | Arts & Culture |
| Heroes (TV series) | 2.56× | Movies & TV |
| Kino (band) | 1.66× | Music & Radio |
| Thalia | 1.82× | Shopping |
| Bodybuilding | 1.96× | Sports |
| Mckenna Grace | 3.16× | Movies & TV |
| Soul | 1.63× | Health |
| Buscopan | 2.35× | Health |
| Institute of technology | 1.88× | Business & Career |
| Personal trainer | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.87 |
| Sustainability | BALANCE | 1.67 |
| Community Orientation | OPEN | 1.67 |
| Quality Awareness | PREMIUM | 1.53 |
| Family Orientation | CONSERVATISM | 1.5 |
| Indulgence | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.5% |
| Austria | 17.4% |
| Switzerland | 9.1% |
See Kieser Training audiences in other countries
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Frequently asked questions
How many fans does Kieser Training have in Germany?
Kieser Training has an estimated audience of 543,662 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kieser Training fans?
65.0% of Kieser Training fans are female, 35.0% are male, with an average age of 48.2 years.
Which brands do Kieser Training fans like most?
Kieser Training fans show strongest brand affinity for Your Shape (101.51×), Functional Fitness (29.95×), and Strength training (2.71×) over the country average.
Where do Kieser Training fans live in Germany?
Kieser Training fans in Germany are most concentrated in Bayern (reach 145,036), Nordrhein-Westfalen (reach 140,590), and Baden-Württemberg (reach 86,867). These three regions account for the largest share of the active audience.
What other brands do Kieser Training fans also like?
Beyond Kieser Training itself, the audience over-indexes on Functional Fitness (29.95×), Strength training (2.71×), Spreadshirt (5.41×), and Weight training (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kieser Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.