Deadlift Audience in Germany
Deadlift has an estimated audience of 757,172 people in Germany. 44.0% are female, 56.0% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Malayalam, Progressive rock, Home construction, Gil Ofarim, Combat sport.
The average Deadlift fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Malayalam, Progressive rock, Home construction, with strongest over-indexing on Malayalam (40.73× the country average). Demographically, the Deadlift audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Deadlift fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 31.4 |
| Estimated audience size | 757,172 |
Audience persona
The typical Deadlift fan in Germany is more male, around 31.4 years old, with strong Sports Activity tendencies and a notable affinity for Malayalam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,457 | 1.19× |
| Bayern | 130,282 | 1.07× |
| Baden-Württemberg | 113,152 | 1.1× |
| Niedersachsen | 74,055 | 1.01× |
| Hessen | 68,058 | 1.18× |
| Berlin | 40,424 | 1.19× |
| Sachsen | 36,885 | 0.99× |
| Rheinland-Pfalz | 36,286 | 0.96× |
| Schleswig-Holstein | 25,107 | 0.92× |
| Hamburg | 22,553 | 1.32× |
| Brandenburg | 19,876 | 0.85× |
| Thüringen | 15,937 | 0.83× |
| Sachsen-Anhalt | 15,833 | 0.81× |
| Mecklenburg-Vorpommern | 11,414 | 0.79× |
| Saarland | 8,333 | 0.9× |
| Bremen | 5,863 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malayalam | 40.73× | Politics & Society |
| Progressive rock | 3.02× | Music & Radio |
| Home construction | 1.75× | Home & Garden |
| Gil Ofarim | 2.07× | Music & Radio |
| Combat sport | 1.63× | Sports |
| Natural rubber | 2.47× | Cars & Mobility |
| Google Home | 4.88× | Technology & Electronics |
| Handmade Gifts | 1.73× | Kids & Family |
| Racing | 1.52× | Cars & Mobility |
| Staycation | 3× | Home & Garden |
| Graham Greene (actor) | 3.11× | |
| Commercial mortgage | 1.56× | Business & Career |
| Hatten | 4.09× | Travel & Leisure |
| Stamp collecting | 3.76× | Home & Garden |
| Bounce (film) | 6.88× | Movies & TV |
| Giotto | 3.88× | Food & Beverages |
| Building insulation | 2.87× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.86× | Music & Radio |
| Julius Caesar (play) | 4.3× | |
| Kettlebell lifting | 3.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.66 |
| Luxury Orientation | PREMIUM | 1.42 |
| Career Orientation | POWER | 1.39 |
| Sustainability | BALANCE | 1.31 |
| Price Sensitivity | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 6.5% |
| Japan | 5.2% |
See Deadlift audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Deadlift have in Germany?
Deadlift has an estimated audience of 757,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Deadlift fans?
44.0% of Deadlift fans are female, 56.0% are male, with an average age of 31.4 years.
Which brands do Deadlift fans like most?
Deadlift fans show strongest brand affinity for Malayalam (40.73×), Progressive rock (3.02×), and Home construction (1.75×) over the country average.
Where do Deadlift fans live in Germany?
Deadlift fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,457), Bayern (reach 130,282), and Baden-Württemberg (reach 113,152). These three regions account for the largest share of the active audience.
What other brands do Deadlift fans also like?
Beyond Deadlift itself, the audience over-indexes on Progressive rock (3.02×), Home construction (1.75×), Gil Ofarim (2.07×), and Combat sport (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deadlift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.