Rascasse Audience Intelligence

Detox Audience in Germany

A data profile of the people who buy, follow and care about Detox in Germany — modelled from more than twelve digital signal sources. Detox has an estimated audience of 609,668 people in Germany.

#4194among Topic in Germany#292in Health

The average Detox fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stone massage, Human nutrition, Day spa, with strongest over-indexing on Stone massage (59.98× the country average).

Demographically, the Detox audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Detox fan in Germany is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Stone massage.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detox profile in Germany.

Audience size
610K
in Germany
Gender
69.5%♀
30.5% male
Age
38.8
average years
Country rank
#9968
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detox fans

69.5% are female, 30.5% are male, average age 38.8.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Detox audience in Germany
MetricValue
Female69.5%
Male30.5%
Average age38.8
Estimated audience size609,668
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Detox audience in Germany
Age bracketShare%
16-1926%
20-2912%
30-3917%
40-4926%
50+18%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Detox audience comes from Germany.

Worldwide audience distribution share by country for Detox
CountryShare
United States19.0%
Brazil16.2%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Detox fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K1.74×
02Sachsen-Anhalt~20K1.09×
03Thüringen~20K1.06×
04Mecklenburg-Vorpommern~10K1.05×
05Niedersachsen~60K1.02×
06Nordrhein-Westfalen~100K1.01×
07Bayern~100K1.01×
08Schleswig-Holstein~20K1.00×
09Sachsen~30K0.99×
10Baden-Württemberg~80K0.96×
11Hessen~40K0.96×
12Brandenburg~20K0.95×
13Saarland~7K0.92×
14Bremen~5K0.88×
15Hamburg~10K0.84×
16Berlin~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Detox, Germany
0.74×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detox audience
#·InterestCategoryAffinity×
01Spot reductionHealth78.92×
02Stone massageHealth59.98×
03Human nutritionFood & Beverages29.48×
04Day spaBeauty & Wellness22.47×
05DigestionHealth15.52×
06Protein barFood & Beverages10.34×
07Kundalini yogaHealth10.07×
08CholesterolFood & Beverages8.34×
09High-intensity interval trainingSports7.68×
10Natural bodybuildingSports7.38×
11Push-upSports7.30×
12Aerobic exerciseSports6.90×
13SupernaturalsHealth6.55×
14Female bodybuildingSports6.43×
15Crossfit TrainingSports6.17×
16Fitness and figure competitionSports6.16×
17More NutritionHealth5.82×
18Self-knowledge (psychology)Health5.40×
19ESNHealth4.50×
20HugendubelShopping4.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detox audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.61×
MindfulnessBALANCE3.25×
TravellingTHRILL2.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detox audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM1.19×
DIY MentalityTHRILL1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detox have in Germany?

Detox has an estimated audience of 609,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Detox fans?

69.5% of Detox fans are female, 30.5% are male, with an average age of 38.8 years.

03

Which brands do Detox fans like most?

Detox fans show strongest brand affinity for Stone massage (59.98×), Human nutrition (29.48×), and Day spa (22.47×) over the country average.

04

Where do Detox fans live in Germany?

Detox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Detox fans also like?

Beyond Detox itself, the audience over-indexes on Human nutrition (29.48×), Day spa (22.47×), Spot reduction (78.92×), and More Nutrition (5.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Detox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Detox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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