Detox Audience in Germany
Detox has an estimated audience of 609,668 people in Germany. 69.5% are female, 30.5% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stone massage, Human nutrition, Day spa, Spot reduction, More Nutrition.
The average Detox fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stone massage, Human nutrition, Day spa, with strongest over-indexing on Stone massage (59.98× the country average). Demographically, the Detox audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Record label
Demographics of Detox fans
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 38.8 |
| Estimated audience size | 609,668 |
Audience persona
The typical Detox fan in Germany is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Stone massage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,926 | 1.06× |
| Bayern | 106,052 | 1.08× |
| Baden-Württemberg | 83,577 | 1× |
| Niedersachsen | 63,239 | 1.07× |
| Hessen | 46,849 | 1.01× |
| Rheinland-Pfalz | 39,536 | 1.29× |
| Sachsen | 29,830 | 1× |
| Schleswig-Holstein | 22,979 | 1.05× |
| Berlin | 21,657 | 0.79× |
| Brandenburg | 17,320 | 0.92× |
| Sachsen-Anhalt | 16,488 | 1.04× |
| Thüringen | 15,707 | 1.01× |
| Hamburg | 12,281 | 0.89× |
| Mecklenburg-Vorpommern | 12,185 | 1.05× |
| Saarland | 6,675 | 0.89× |
| Bremen | 4,399 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stone massage | 59.98× | Health |
| Human nutrition | 29.48× | Food & Beverages |
| Day spa | 22.47× | Beauty & Wellness |
| Spot reduction | 78.92× | Health |
| More Nutrition | 5.82× | Health |
| Protein bar | 10.34× | Food & Beverages |
| Digestion | 15.52× | Health |
| Natural bodybuilding | 7.38× | Sports |
| Supernaturals | 6.55× | Health |
| Push-up | 7.3× | Sports |
| Fitness and figure competition | 6.16× | Sports |
| ESN | 4.5× | Health |
| Kundalini yoga | 10.07× | Health |
| Cholesterol | 8.34× | Food & Beverages |
| Aerobic exercise | 6.9× | Sports |
| High-intensity interval training | 7.68× | Sports |
| Self-knowledge (psychology) | 5.4× | Health |
| Female bodybuilding | 6.43× | Sports |
| Crossfit Training | 6.17× | Sports |
| Immunity (medical) | 17.86× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.07 |
| Early Adopter Mentality | POWER | 1.62 |
| Family Orientation | CONSERVATISM | 1.59 |
| Urban Lifestyle | OPEN | 1.51 |
| Sports Activity | POWER | 1.42 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 16.3% |
| Italy | 10.5% |
See Detox audiences in other countries
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Frequently asked questions
How many fans does Detox have in Germany?
Detox has an estimated audience of 609,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Detox fans?
69.5% of Detox fans are female, 30.5% are male, with an average age of 38.8 years.
Which brands do Detox fans like most?
Detox fans show strongest brand affinity for Stone massage (59.98×), Human nutrition (29.48×), and Day spa (22.47×) over the country average.
Where do Detox fans live in Germany?
Detox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,926), Bayern (reach 106,052), and Baden-Württemberg (reach 83,577). These three regions account for the largest share of the active audience.
What other brands do Detox fans also like?
Beyond Detox itself, the audience over-indexes on Human nutrition (29.48×), Day spa (22.47×), Spot reduction (78.92×), and More Nutrition (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Detox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.