Rascasse Audience Intelligence

Deadlift Audience in United States

A data profile of the people who buy, follow and care about Deadlift in United States — modelled from more than twelve digital signal sources. Deadlift has an estimated audience of 2,519,945 people in United States.

#5601among Topic in United States#1056in Sports

The average Deadlift fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biohacking, High-intensity interval training, Treadmill, with strongest over-indexing on Biohacking (28.06× the country average).

Demographically, the Deadlift audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadlift fan in United States is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Biohacking.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadlift profile in United States.

Audience size
2.5M
in United States
Gender
34.8%♀
65.2% male
Age
33.1
average years
Country rank
#11849
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deadlift fans

34.8% are female, 65.2% are male, average age 33.1.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Deadlift audience in United States
MetricValue
Female34.8%
Male65.2%
Average age33.1
Estimated audience size2,519,945
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Deadlift audience in United States
Age bracketShare%
16-1933%
20-2925%
30-3919%
40-4915%
50+8%
Fig. 04

Worldwide distribution

21.7%

of the worldwide Deadlift audience comes from United States.

Worldwide audience distribution share by country for Deadlift
CountryShare
United States21.7%
Germany6.5%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadlift audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadlift fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.26×
02Washington, District of Columbia~10K1.26×
03Massachusetts~60K1.19×
04Utah~30K1.18×
05Texas~300K1.17×
06Georgia~90K1.17×
07Washington~60K1.17×
08Virginia~70K1.11×
09Arizona~60K1.11×
10Hawaii~10K1.11×
11Colorado~40K1.10×
12New York~200K1.09×
13Florida~200K1.08×
14Maryland~50K1.07×
15Illinois~90K1.06×
16New Jersey~70K1.06×
17Minnesota~40K1.06×
18Oregon~30K1.06×
19Connecticut~30K1.06×
20Idaho~10K1.05×
21North Carolina~80K1.04×
22Nevada~30K1.04×
23Alaska~6K1.04×
24North Dakota~5K1.02×
25Nebraska~10K1.00×
26Kansas~20K0.96×
27New Mexico~10K0.96×
28Pennsylvania~80K0.95×
29Missouri~40K0.94×
30Louisiana~30K0.94×
31Montana~7K0.94×
32Michigan~60K0.93×
33Tennessee~50K0.93×
34Oklahoma~30K0.93×
35Arkansas~20K0.93×
36Rhode Island~7K0.93×
37Indiana~40K0.91×
38South Carolina~30K0.91×
39New Hampshire~9K0.91×
40Delaware~6K0.91×
41South Dakota~5K0.91×
42Ohio~70K0.90×
43Alabama~30K0.90×
44Wisconsin~30K0.89×
45Iowa~20K0.89×
46Vermont~4K0.89×
47Maine~8K0.88×
48Kentucky~30K0.86×
49Mississippi~20K0.85×
50West Virginia~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Deadlift, United States
0.79×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadlift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadlift audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics28.06×
02cardio fitnessSports20.59×
03High-intensity interval trainingSports12.05×
04TreadmillSports7.72×
05Female bodybuildingSports6.28×
06Push-upSports5.37×
0724 Hour FitnessSports4.57×
08Natural foodsFood & Beverages4.44×
09AerobicsSports4.14×
10Family carCars & Mobility3.92×
11Anytime FitnessSports3.86×
12GymsharkSports3.67×
13Diaper bagKids & Family3.29×
14BoxingSports3.28×
15CrossFitSports2.83×
16MetaphysicsBusiness & Career2.71×
17Planet FitnessSports2.33×
18ESPNMovies & TV1.73×
19SupermanMovies & TV1.62×
20Musical instrumentMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadlift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadlift audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Sports ActivityPOWER1.44×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadlift audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.81×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadlift have in United States?

Deadlift has an estimated audience of 2,519,945 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deadlift fans?

34.8% of Deadlift fans are female, 65.2% are male, with an average age of 33.1 years.

03

Which brands do Deadlift fans like most?

Deadlift fans show strongest brand affinity for Biohacking (28.06×), High-intensity interval training (12.05×), and Treadmill (7.72×) over the country average.

04

Where do Deadlift fans live in United States?

Deadlift fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Deadlift fans also like?

Beyond Deadlift itself, the audience over-indexes on High-intensity interval training (12.05×), Treadmill (7.72×), cardio fitness (20.59×), and Female bodybuilding (6.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Deadlift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadlift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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