Deadlift Audience in United States

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Deadlift has an estimated audience of 2,519,945 people in United States. 34.8% are female, 65.2% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Bank account, JDSU, Hebe, Nebraska Cornhuskers football, Urban Outfitters.

The average Deadlift fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, JDSU, Hebe, with strongest over-indexing on Bank account (3.05× the country average). Demographically, the Deadlift audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Deadlift fans

Demographic split for Deadlift audience in United States
MetricValue
Female34.8%
Male65.2%
Average age33.1
Estimated audience size2,519,945

Audience persona

The typical Deadlift fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Deadlift in United States
RegionReachAffinity
California365,1671.32×
Texas263,8761.22×
Florida190,0631.11×
New York163,7641.16×
Georgia96,1681.24×
Illinois95,3311.14×
North Carolina82,0241.08×
Pennsylvania80,3810.95×
New Jersey71,0731.11×
Virginia70,6481.15×
Ohio68,5720.88×
Michigan62,5160.95×
Washington60,5561.2×
Massachusetts60,0431.21×
Arizona59,8841.16×
Tennessee48,8170.97×
Maryland47,2851.09×
Colorado42,9421.08×
Indiana42,5010.92×
Minnesota37,9161.05×
Missouri37,3190.92×
South Carolina35,4780.94×
Wisconsin33,2570.88×
Oregon31,0041.07×
Alabama29,8840.85×
Louisiana29,8580.92×
Utah27,4481.22×
Kentucky27,1890.86×
Connecticut27,1771.08×
Oklahoma26,2070.94×
Nevada26,0071.07×
Kansas18,8090.95×
Arkansas18,6350.9×
Iowa18,3580.88×
Mississippi16,5430.8×
Idaho13,5181.07×
Nebraska12,5370.99×
Hawaii11,8491.09×
New Mexico11,6840.92×
Washington, District of Columbia9,9191.31×
New Hampshire8,7090.88×
West Virginia8,3620.71×
Maine7,9660.88×
Rhode Island7,3690.92×
Montana6,0470.86×
Delaware5,7250.82×
Alaska5,2430.97×
South Dakota4,7400.81×
North Dakota4,6830.9×
Vermont3,5680.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadlift audience
BrandAffinityCategory
Bank account3.05×Business & Career
JDSU3.19×Business & Career
Hebe5.66×Home & Garden
Nebraska Cornhuskers football2.92×Sports
Urban Outfitters1.5×Shopping
Natural rubber1.65×Cars & Mobility
Home staging3.77×Home & Garden
Julius Caesar (play)3.9×
Staycation1.93×Home & Garden
Jesse Plemons2×Movies & TV
Jaws3.13×Movies & TV
Monogram2.16×Home & Garden
Acoustic music2.4×Music & Radio
Queens College, City University of New York3.73×Business & Career
Nuts (film)2.9×Movies & TV
N1 road (South Africa)2.05×Travel & Leisure
Nipsey Hussle2.81×Music & Radio
Notre Dame Fighting Irish football2.41×Sports
nbc chicago2.52×Movies & TV
Noodle (Gorillaz)1.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadlift audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
Sports ActivityPOWER1.65
Early Adopter MentalityPOWER1.55
Design AffinityPREMIUM1.54
Luxury OrientationPREMIUM1.53
SustainabilityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Deadlift
CountryShare
United States21.7%
Germany6.5%
Japan5.2%

See Deadlift audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Deadlift have in United States?

Deadlift has an estimated audience of 2,519,945 people in United States, concentrated in California and Texas.

What is the gender split and age of Deadlift fans?

34.8% of Deadlift fans are female, 65.2% are male, with an average age of 33.1 years.

Which brands do Deadlift fans like most?

Deadlift fans show strongest brand affinity for Bank account (3.05×), JDSU (3.19×), and Hebe (5.66×) over the country average.

Where do Deadlift fans live in United States?

Deadlift fans in United States are most concentrated in California (reach 365,167), Texas (reach 263,876), and Florida (reach 190,063). These three regions account for the largest share of the active audience.

What other brands do Deadlift fans also like?

Beyond Deadlift itself, the audience over-indexes on JDSU (3.19×), Hebe (5.66×), Nebraska Cornhuskers football (2.92×), and Urban Outfitters (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadlift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.