Garmin Forerunner Audience in Germany
Garmin Forerunner has an estimated audience of 473,067 people in Germany. 43.0% are female, 57.0% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Garmin, Fitbit, Endomondo, Ultra-triathlon, Cycle News.
The average Garmin Forerunner fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Garmin, Fitbit, Endomondo, with strongest over-indexing on Garmin (21.54× the country average). Demographically, the Garmin Forerunner audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Garmin Forerunner fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 44.7 |
| Estimated audience size | 473,067 |
Audience persona
The typical Garmin Forerunner fan in Germany is more male, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Garmin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,570 | 1.05× |
| Bayern | 107,051 | 1.41× |
| Baden-Württemberg | 81,227 | 1.26× |
| Niedersachsen | 45,901 | 1× |
| Hessen | 40,724 | 1.13× |
| Rheinland-Pfalz | 23,655 | 1× |
| Berlin | 23,269 | 1.1× |
| Sachsen | 22,685 | 0.98× |
| Schleswig-Holstein | 17,523 | 1.03× |
| Hamburg | 12,676 | 1.19× |
| Brandenburg | 11,105 | 0.76× |
| Thüringen | 9,765 | 0.81× |
| Sachsen-Anhalt | 8,108 | 0.66× |
| Mecklenburg-Vorpommern | 6,861 | 0.76× |
| Saarland | 5,477 | 0.94× |
| Bremen | 3,771 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garmin | 21.54× | Technology & Electronics |
| Fitbit | 24.74× | Technology & Electronics |
| Endomondo | 94.93× | Health |
| Ultra-triathlon | 67.04× | Sports |
| Cycle News | 98.65× | Sports |
| Off-road triathlon | 70.26× | Sports |
| Global Positioning System | 9.84× | Technology & Electronics |
| XTERRA Triathlon | 49.33× | Sports |
| Cycle World | 88.95× | Cars & Mobility |
| Polar | 24.05× | Sports |
| Android Wear | 27.28× | Technology & Electronics |
| MyFitnessPal | 10.13× | Sports |
| Wearable technology | 10.37× | Technology & Electronics |
| Apple Watch | 5.17× | Technology & Electronics |
| Suunto | 23.24× | Sports |
| RunKeeper | 33.56× | Sports |
| Borussia Dortmund | 1.59× | Sports |
| Whoop | 8.02× | Technology & Electronics |
| Withings | 14.88× | Technology & Electronics |
| Fitness boot camp | 8.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 1.78 |
| Sustainability | BALANCE | 1.76 |
| Sports Activity | POWER | 1.76 |
| Healthy Lifestyle | BALANCE | 1.75 |
| Early Adopter Mentality | POWER | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.6% |
| United States | 10.5% |
| United Kingdom | 8.3% |
See Garmin Forerunner audiences in other countries
More Smart devices audiences in Germany
- Apple Watch (5,384,748)
- Garmin (2,428,074)
- Whoop (1,418,517)
- Fitbit (1,093,051)
- Withings (392,252)
Frequently asked questions
How many fans does Garmin Forerunner have in Germany?
Garmin Forerunner has an estimated audience of 473,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garmin Forerunner fans?
43.0% of Garmin Forerunner fans are female, 57.0% are male, with an average age of 44.7 years.
Which brands do Garmin Forerunner fans like most?
Garmin Forerunner fans show strongest brand affinity for Garmin (21.54×), Fitbit (24.74×), and Endomondo (94.93×) over the country average.
Where do Garmin Forerunner fans live in Germany?
Garmin Forerunner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,570), Bayern (reach 107,051), and Baden-Württemberg (reach 81,227). These three regions account for the largest share of the active audience.
What other brands do Garmin Forerunner fans also like?
Beyond Garmin Forerunner itself, the audience over-indexes on Fitbit (24.74×), Endomondo (94.93×), Ultra-triathlon (67.04×), and Cycle News (98.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garmin Forerunner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.