Global Positioning System Audience in Germany
Global Positioning System has an estimated audience of 3,516,781 people in Germany. 42.5% are female, 57.5% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Google Maps, German television comedy, Western Union, Headphones.
The average Global Positioning System fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Google Maps, German television comedy, with strongest over-indexing on Satire (8.74× the country average). Demographically, the Global Positioning System audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Global Positioning System fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 41.6 |
| Estimated audience size | 3,516,781 |
Audience persona
The typical Global Positioning System fan in Germany is more male, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 794,648 | 1.03× |
| Bayern | 611,821 | 1.08× |
| Baden-Württemberg | 525,167 | 1.09× |
| Niedersachsen | 378,122 | 1.11× |
| Hessen | 364,033 | 1.36× |
| Rheinland-Pfalz | 176,626 | 1× |
| Berlin | 173,042 | 1.1× |
| Sachsen | 153,689 | 0.89× |
| Schleswig-Holstein | 119,678 | 0.95× |
| Brandenburg | 88,082 | 0.81× |
| Hamburg | 87,941 | 1.11× |
| Sachsen-Anhalt | 75,365 | 0.83× |
| Thüringen | 73,590 | 0.82× |
| Mecklenburg-Vorpommern | 54,894 | 0.82× |
| Saarland | 45,376 | 1.05× |
| Bremen | 28,656 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.74× | Literature |
| Google Maps | 4.4× | Internet & Social Media |
| German television comedy | 8.83× | Movies & TV |
| Western Union | 5.99× | Business & Career |
| Headphones | 7.56× | Technology & Electronics |
| Tagesschau | 2.47× | Movies & TV |
| Wearable technology | 10× | Technology & Electronics |
| Allgäu | 7.08× | Travel & Leisure |
| Activity tracker | 7.23× | Technology & Electronics |
| Transfermarkt | 2.82× | Sports |
| Apple Watch | 3.8× | Technology & Electronics |
| Bicycle wheel | 6.88× | Cars & Mobility |
| MyFitnessPal | 6.69× | Sports |
| Country rap | 5.11× | Music & Radio |
| Pets | 1.59× | Pets & Animals |
| Freeware | 2.17× | Technology & Electronics |
| Škoda Kodiaq | 5.16× | Cars & Mobility |
| Wearable computer | 9.38× | Technology & Electronics |
| Cyclo-cross | 7.2× | Sports |
| Fitbit | 6.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
| Patriotism | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.25 |
| Quality Awareness | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
See Global Positioning System audiences in other countries
- Global Positioning System — United States
- Global Positioning System — United Kingdom
- Global Positioning System — France
- Global Positioning System — Italy
- Global Positioning System — Spain
- Global Positioning System — Brazil
- Global Positioning System — Japan
- Global Positioning System — South Korea
- Global Positioning System — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Global Positioning System have in Germany?
Global Positioning System has an estimated audience of 3,516,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Global Positioning System fans?
42.5% of Global Positioning System fans are female, 57.5% are male, with an average age of 41.6 years.
Which brands do Global Positioning System fans like most?
Global Positioning System fans show strongest brand affinity for Satire (8.74×), Google Maps (4.4×), and German television comedy (8.83×) over the country average.
Where do Global Positioning System fans live in Germany?
Global Positioning System fans in Germany are most concentrated in Nordrhein-Westfalen (reach 794,648), Bayern (reach 611,821), and Baden-Württemberg (reach 525,167). These three regions account for the largest share of the active audience.
What other brands do Global Positioning System fans also like?
Beyond Global Positioning System itself, the audience over-indexes on Google Maps (4.4×), German television comedy (8.83×), Western Union (5.99×), and Headphones (7.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.