A data profile of the people who buy, follow and care about Global Positioning System in Italy — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 4,956,646 people in Italy.
The average Global Positioning System fan in Italy is 42.9 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Sicilia, Lombardy.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.18× the country average).
Demographically, the Global Positioning System audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Global Positioning System fan in Italy is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Global Positioning System profile in Italy.
44.0% are female, 56.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 42.9 |
| Estimated audience size | 4,956,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Global Positioning System audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
Where the Global Positioning System audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~800K | 1.87× | |
| 02 | Calabria | ~300K | 1.82× | |
| 03 | Campania | ~900K | 1.59× | |
| 04 | Puglia | ~500K | 1.41× | |
| 05 | Basilicata | ~50K | 1.12× | |
| 06 | Abruzzo | ~100K | 1.08× | |
| 07 | Lazio | ~600K | 1.01× | |
| 08 | Molise | ~20K | 0.99× | |
| 09 | Marche | ~100K | 0.93× | |
| 10 | Tuscany | ~300K | 0.90× | |
| 11 | Lombardy | ~800K | 0.87× | |
| 12 | Sardinia | ~100K | 0.87× | |
| 13 | Umbria | ~70K | 0.87× | |
| 14 | Emilia-Romagna | ~300K | 0.83× | |
| 15 | Piedmont | ~300K | 0.82× | |
| 16 | Liguria | ~100K | 0.81× | |
| 17 | Veneto | ~300K | 0.76× | |
| 18 | Aosta Valley | ~9K | 0.74× | |
| 19 | Friuli-Venezia Giulia | ~60K | 0.69× | |
| 20 | Trentino-Alto Adige/Südtirol | ~50K | 0.56× |
The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Activity tracker | Technology & Electronics | 8.14× | ||
| 02 | Wearable technology | Technology & Electronics | 4.41× | ||
| 03 | Smartwatch | Technology & Electronics | 3.52× | ||
| 04 | Motorboat | Cars & Mobility | 3.41× | ||
| 05 | Wikipedia | Internet & Social Media | 3.18× | ||
| 06 | Smart device | Technology & Electronics | 2.63× | ||
| 07 | HVAC | Home & Garden | 2.42× | ||
| 08 | Satire | Literature | 2.38× | ||
| 09 | AutoScout24 | Cars & Mobility | 2.33× | ||
| 10 | Solar energy | Home & Garden | 2.24× | ||
| 11 | Sustainable energy | Home & Garden | 2.17× | ||
| 12 | Mediaset | Technology & Electronics | 2.08× | ||
| 13 | Renewable energy | Business & Career | 1.96× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.96× | ||
| 15 | Used car | Cars & Mobility | 1.96× | ||
| 16 | Innovation | Business & Career | 1.89× | ||
| 17 | Internet & Social Media | 1.84× | |||
| 18 | Personal finance | Business & Career | 1.80× | ||
| 19 | Borsa Italiana | Business & Career | 1.75× | ||
| 20 | EBay | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.81× |
Global Positioning System has an estimated audience of 4,956,646 people in Italy, concentrated in Campania and Sicilia.
44.0% of Global Positioning System fans are female, 56.0% are male, with an average age of 42.9 years.
Global Positioning System fans show strongest brand affinity for Wikipedia (3.18×), WhatsApp (1.84×), and Personal finance (1.8×) over the country average.
Global Positioning System fans in Italy are most concentrated in Campania (reach ~900K), Sicilia (reach ~800K), and Lombardy (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Global Positioning System itself, the audience over-indexes on WhatsApp (1.84×), Personal finance (1.8×), AutoScout24 (2.33×), and Activity tracker (8.14×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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