A data profile of the people who buy, follow and care about Global Positioning System in Spain — modelled from more than twelve digital signal sources. Global Positioning System has an estimated audience of 3,101,145 people in Spain.
Global Positioning System has an estimated audience of 3,101,145 people in Spain. 46.5% are female, 53.5% are male, average age 45.1. Top brand affinities: La que se avecina, Waze, Bankinter, Segundamano, Banco Sabadell.
Top brand affinities include La que se avecina, Waze, Bankinter, with strongest over-indexing on La que se avecina (5.81× the country average).
Demographically, the Global Positioning System audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Global Positioning System fan in Spain is balanced, around 45.1 years old, with strong Need for Security tendencies and a notable affinity for La que se avecina.
The key figures that characterise the Global Positioning System profile in Spain.
46.5% are female, 53.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 45.1 |
| Estimated audience size | 3,101,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Global Positioning System audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Global Positioning System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La que se avecina | Movies & TV | 5.81× | ||
| 02 | Waze | Internet & Social Media | 5.81× | ||
| 03 | SEAT León | Cars & Mobility | 5.81× | ||
| 04 | Mini | Shopping | 5.81× | ||
| 05 | LeasePlan | Business & Career | 5.81× | ||
| 06 | Player versus player | Games | 4.79× | ||
| 07 | Segundamano | Shopping | 4.76× | ||
| 08 | Smartwatch | Technology & Electronics | 3.58× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 3.32× | ||
| 10 | Solar energy | Home & Garden | 2.68× | ||
| 11 | Badoo | Internet & Social Media | 2.45× | ||
| 12 | BP | Cars & Mobility | 2.45× | ||
| 13 | Real property | Home & Garden | 2.20× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.19× | ||
| 15 | Bankinter | Business & Career | 2.06× | ||
| 16 | FilmAffinity | Movies & TV | 2.01× | ||
| 17 | Banco Sabadell | Business & Career | 2.00× | ||
| 18 | EBay | Shopping | 1.94× | ||
| 19 | Energy | Home & Garden | 1.88× | ||
| 20 | IBEX 35 | Business & Career | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.05× | |
| Patriotism | CONSERVATISM | 1.93× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.68× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Global Positioning System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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