Withings Audience in Germany
Withings has an estimated audience of 392,251 people in Germany. 34.7% are female, 65.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Weighing scale, LIEBESKIND BERLIN, Food and Drug Administration, Sony Entertainment Television (India), Connected health.
The average Withings fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Weighing scale, LIEBESKIND BERLIN, Food and Drug Administration, with strongest over-indexing on Weighing scale (43.86× the country average). Demographically, the Withings audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Withings fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 46.1 |
| Estimated audience size | 392,251 |
Audience persona
The typical Withings fan in Germany is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Weighing scale.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,952 | 1.13× |
| Bayern | 79,091 | 1.25× |
| Baden-Württemberg | 61,917 | 1.16× |
| Hessen | 37,648 | 1.26× |
| Niedersachsen | 36,175 | 0.95× |
| Berlin | 22,454 | 1.28× |
| Sachsen | 18,952 | 0.99× |
| Rheinland-Pfalz | 17,473 | 0.89× |
| Schleswig-Holstein | 14,378 | 1.02× |
| Brandenburg | 12,644 | 1.04× |
| Hamburg | 9,737 | 1.1× |
| Thüringen | 8,762 | 0.88× |
| Sachsen-Anhalt | 8,032 | 0.79× |
| Mecklenburg-Vorpommern | 5,699 | 0.76× |
| Saarland | 3,571 | 0.74× |
| Bremen | 2,575 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weighing scale | 43.86× | Health |
| LIEBESKIND BERLIN | 49.88× | Fashion & Accessoires |
| Food and Drug Administration | 41.16× | Politics & Society |
| Sony Entertainment Television (India) | 432.15× | Movies & TV |
| Connected health | 129.96× | Health |
| Mandalay | 42.71× | Travel & Leisure |
| Heroes of the Storm | 40.09× | Games |
| Linux | 7.51× | Technology & Electronics |
| Wetter.com | 3.18× | Home & Garden |
| Wi-Fi | 6.62× | Technology & Electronics |
| Wearable technology | 9.25× | Technology & Electronics |
| Apple Watch | 4.72× | Technology & Electronics |
| Apple | 2.69× | Technology & Electronics |
| FRITZ!Box | 3.38× | Technology & Electronics |
| Shopping | 1.74× | Shopping |
| Design | 1.84× | Home & Garden |
| Garmin | 6.27× | Technology & Electronics |
| Online shopping | 1.77× | Shopping |
| Strength training | 3.2× | Sports |
| Physical exercise | 2.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.77 |
| Early Adopter Mentality | POWER | 1.73 |
| Family Orientation | CONSERVATISM | 1.62 |
| Luxury Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.56 |
| DIY Mentality | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 20.3% |
| United States | 18.8% |
| Germany | 18.3% |
See Withings audiences in other countries
More Smart devices audiences in Germany
- Apple Watch (5,384,748)
- Garmin (2,428,074)
- Whoop (1,418,517)
- Fitbit (1,093,051)
- Garmin Forerunner (473,067)
Frequently asked questions
How many fans does Withings have in Germany?
Withings has an estimated audience of 392,251 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Withings fans?
34.7% of Withings fans are female, 65.3% are male, with an average age of 46.1 years.
Which brands do Withings fans like most?
Withings fans show strongest brand affinity for Weighing scale (43.86×), LIEBESKIND BERLIN (49.88×), and Food and Drug Administration (41.16×) over the country average.
Where do Withings fans live in Germany?
Withings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,952), Bayern (reach 79,091), and Baden-Württemberg (reach 61,917). These three regions account for the largest share of the active audience.
What other brands do Withings fans also like?
Beyond Withings itself, the audience over-indexes on LIEBESKIND BERLIN (49.88×), Food and Drug Administration (41.16×), Sony Entertainment Television (India) (432.15×), and Connected health (129.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Withings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.