Rascasse Audience Intelligence

Withings Target Market in Germany

A data profile of the people who buy, follow and care about Withings in Germany — modelled from more than twelve digital signal sources. Withings has an estimated audience of 381,027 people in Germany.

#6among Smart devices in Germany#1857among Brand in Germany#601in Technology & Electronics

The average Withings fan in Germany is 46.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Weighing scale, LIEBESKIND BERLIN, Food and Drug Administration, with strongest over-indexing on Weighing scale (43.86× the country average).

Demographically, the Withings audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Sports Activity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Withings fan in Germany is more male, around 46.1 years old, with strong Sports Activity tendencies and a notable affinity for Weighing scale.

Category: Technology & Electronics · Type: Brand · Subtype: Smart devices

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Withings profile in Germany.

Audience size
381K
in Germany
Gender
34.7%♀
65.3% male
Age
46.1
average years
Country rank
#14567
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Withings

34.7% are female, 65.3% are male, average age 46.1.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Withings audience in Germany
MetricValue
Female34.7%
Male65.3%
Average age46.1
Estimated audience size381,027
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Withings audience in Germany
Age bracketShare%
16-197%
20-2911%
30-3918%
40-4928%
50+35%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Withings audience comes from Germany.

Worldwide audience distribution share by country for Withings
CountryShare
France20.4%
United States18.9%
Germany17.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Withings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Withings customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.23×
02Bayern~80K1.22×
03Hessen~40K1.20×
04Baden-Württemberg~60K1.15×
05Nordrhein-Westfalen~90K1.09×
06Hamburg~10K1.09×
07Brandenburg~10K1.05×
08Schleswig-Holstein~10K1.02×
09Sachsen~20K0.98×
10Niedersachsen~40K0.95×
11Thüringen~9K0.93×
12Rheinland-Pfalz~20K0.92×
13Mecklenburg-Vorpommern~6K0.82×
14Saarland~4K0.82×
15Sachsen-Anhalt~8K0.81×
16Bremen~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Withings, Germany
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Withings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Withings audience
#·InterestCategoryAffinity×
01Sony Entertainment Television (India)Movies & TV432.15×
02Connected healthHealth129.96×
03LIEBESKIND BERLINFashion & Accessoires49.88×
04Weighing scaleHealth43.86×
05MandalayTravel & Leisure42.71×
06Food and Drug AdministrationPolitics & Society41.16×
07Heroes of the StormGames40.09×
08Origin (digital distribution software)Games9.26×
09Wearable technologyTechnology & Electronics9.25×
10LinuxTechnology & Electronics7.51×
11Wi-FiTechnology & Electronics6.62×
12GarminTechnology & Electronics6.27×
13Apple WatchTechnology & Electronics4.72×
14FRITZ!BoxTechnology & Electronics3.38×
15Strength trainingSports3.20×
16Physical exerciseSports2.18×
17Physical fitnessSports1.94×
18DesignHome & Garden1.84×
19Online shoppingShopping1.77×
20ShoppingShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Withings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Withings audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.30×
Quality AwarenessPREMIUM2.22×
Convenience OrientationPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Withings audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
SustainabilityBALANCE1.12×
TravellingTHRILL1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Withings's target market in Germany?

Withings's target market in Germany covers an estimated 381,027 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Withings customers?

34.7% of the Withings audience are female, 65.3% are male, with an average age of 46.1 years.

03

Which brands do Withings fans like most?

Withings fans show strongest brand affinity for Weighing scale (43.86×), LIEBESKIND BERLIN (49.88×), and Food and Drug Administration (41.16×) over the country average.

04

Where do Withings fans live in Germany?

Withings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Withings fans also like?

Beyond Withings itself, the audience over-indexes on LIEBESKIND BERLIN (49.88×), Food and Drug Administration (41.16×), Sony Entertainment Television (India) (432.15×), and Connected health (129.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Smart devices audiences in Germany

See Withings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Withings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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