ETH Zurich Audience in United States
ETH Zurich has an estimated audience of 588,989 people in United States. 71.0% are female, 29.0% are male, average age 41.3. Top brand affinities: University of Oxford, Albert Einstein, Propolis, Humboldt University of Berlin, Catherine O'Hara.
Top brand affinities include University of Oxford, Albert Einstein, Propolis, with strongest over-indexing on University of Oxford (33.74× the country average). Demographically, the ETH Zurich audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Category: Business & Career · Type: POI · Subtype: University
Demographics of ETH Zurich fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 41.3 |
| Estimated audience size | 588,989 |
Audience persona
The typical ETH Zurich fan in United States is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for University of Oxford.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Oxford | 33.74× | Business & Career |
| Albert Einstein | 33.95× | Technology & Electronics |
| Propolis | 67.14× | Health |
| Humboldt University of Berlin | 61.17× | Business & Career |
| Catherine O'Hara | 8.05× | Movies & TV |
| MSN | 3.35× | News |
| Hobby Lobby | 2.87× | Home & Garden |
| Voltaire | 20× | Literature |
| Kia Sportage | 14.06× | Cars & Mobility |
| North Korea | 7.66× | Travel & Leisure |
| Koala | 9.79× | Pets & Animals |
| Gary Oldman | 9.84× | Movies & TV |
| Michael Fassbender | 11.45× | Movies & TV |
| Adoption | 3.6× | Kids & Family |
| Citibank | 4.17× | Business & Career |
| Livestock | 2.1× | Pets & Animals |
| Aldi | 1.92× | Shopping |
| Sam Elliott | 4.55× | Movies & TV |
| Stitch! | 4.96× | Movies & TV |
| Kitchen | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.85 |
| Sustainability | BALANCE | 1.79 |
| Extroversion | THRILL | 1.68 |
| Mindfulness | BALANCE | 1.62 |
| Tradition | CONSERVATISM | 1.44 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Germany | 13.9% |
| Japan | 7.5% |
See ETH Zurich audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for ETH Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.