A data profile of the people who buy, follow and care about ETH Zurich in United States — modelled from more than twelve digital signal sources. ETH Zurich has an estimated audience of 588,989 people in United States.
ETH Zurich has an estimated audience of 588,989 people in United States. 71.0% are female, 29.0% are male, average age 41.3. Top brand affinities: Humboldt University of Berlin, Albert Einstein, University of Oxford, Propolis, Citibank.
Top brand affinities include Humboldt University of Berlin, Albert Einstein, University of Oxford, with strongest over-indexing on Humboldt University of Berlin (216.55× the country average).
Demographically, the ETH Zurich audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Tradition.
The typical ETH Zurich fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Humboldt University of Berlin.
The key figures that characterise the ETH Zurich profile in United States.
71.0% are female, 29.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 41.3 |
| Estimated audience size | 588,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
The strongest cross-interests of the ETH Zurich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Humboldt University of Berlin | Business & Career | 216.55× | ||
| 02 | Propolis | Health | 89.22× | ||
| 03 | Albert Einstein | Technology & Electronics | 55.34× | ||
| 04 | University of Oxford | Business & Career | 51.44× | ||
| 05 | Drain cleaner | Home & Garden | 27.25× | ||
| 06 | Voltaire | Literature | 20.00× | ||
| 07 | Citibank | Business & Career | 7.73× | ||
| 08 | Web server | Technology & Electronics | 5.44× | ||
| 09 | Anne Hathaway | Movies & TV | 5.08× | ||
| 10 | Catherine O'Hara | Movies & TV | 3.62× | ||
| 11 | Innovation | Business & Career | 3.46× | ||
| 12 | Livestock | Pets & Animals | 2.55× | ||
| 13 | Religion | Business & Career | 2.06× | ||
| 14 | CNN | Movies & TV | 2.04× | ||
| 15 | Energy | Home & Garden | 1.93× | ||
| 16 | Donald Trump | Politics & Society | 1.77× | ||
| 17 | X | Internet & Social Media | 1.68× | ||
| 18 | Cooking | Food & Beverages | 1.66× | ||
| 19 | Nature | Home & Garden | 1.63× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.10× | |
| Tradition | CONSERVATISM | 1.83× | |
| Individualism | JOY | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.71× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for ETH Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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