Rascasse Audience Intelligence

Leiden University Audience in Germany

A data profile of the people who buy, follow and care about Leiden University in Germany — modelled from more than twelve digital signal sources. Leiden University has an estimated audience of 406,578 people in Germany.

#36among University in Germany#1232among POI in Germany#982in Business & Career

The average Leiden University fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Humboldt University of Berlin, University of Oxford, University of London, with strongest over-indexing on Humboldt University of Berlin (69.75× the country average).

Demographically, the Leiden University audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Leiden University fan in Germany is balanced, around 29.3 years old, with strong Spirituality tendencies and a notable affinity for Humboldt University of Berlin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leiden University profile in Germany.

Audience size
407K
in Germany
Gender
54.5%♀
45.5% male
Age
29.3
average years
Country rank
#13849
POI in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leiden University fans

54.5% are female, 45.5% are male, average age 29.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Leiden University audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age29.3
Estimated audience size406,578
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Leiden University audience in Germany
Age bracketShare%
16-1955%
20-2915%
30-3910%
40-4911%
50+8%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Leiden University audience comes from Germany.

Worldwide audience distribution share by country for Leiden University
CountryShare
Brazil20.7%
United States20.0%
Germany14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leiden University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Leiden University fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.99×
02Hessen~50K1.55×
03Hamburg~10K1.48×
04Nordrhein-Westfalen~100K1.32×
05Bremen~4K1.10×
06Bayern~70K1.07×
07Baden-Württemberg~60K1.06×
08Rheinland-Pfalz~20K0.94×
09Saarland~5K0.90×
10Niedersachsen~30K0.88×
11Schleswig-Holstein~10K0.87×
12Thüringen~8K0.81×
13Sachsen~20K0.80×
14Brandenburg~10K0.79×
15Mecklenburg-Vorpommern~6K0.77×
16Sachsen-Anhalt~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Leiden University, Germany
0.75×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leiden University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leiden University audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career69.75×
02University of OxfordBusiness & Career56.31×
03University of LondonBusiness & Career48.87×
04Royal Air MarocTravel & Leisure41.69×
05University of LeedsBusiness & Career40.78×
06University of CambridgeBusiness & Career25.52×
07Free University of BerlinBusiness & Career24.16×
08Air IndiaTravel & Leisure20.00×
09University of AugsburgBusiness & Career20.00×
10Newcastle UniversityBusiness & Career20.00×
11Mannheim University of Applied SciencesBusiness & Career20.00×
12EdXKids & Family17.02×
13Rose LeslieMovies & TV15.20×
14Ian McKellenMovies & TV12.64×
15Pegasus AirlinesTravel & Leisure12.42×
16Albert EinsteinTechnology & Electronics11.58×
17BeekeeperFood & Beverages11.18×
18DailymotionMovies & TV8.13×
19Sabrina CarpenterMusic & Radio7.66×
20Master's degreeBusiness & Career4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leiden University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leiden University audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.69×
IndividualismJOY1.89×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leiden University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.81×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leiden University have in Germany?

Leiden University has an estimated audience of 406,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Leiden University fans?

54.5% of Leiden University fans are female, 45.5% are male, with an average age of 29.3 years.

03

Which brands do Leiden University fans like most?

Leiden University fans show strongest brand affinity for Humboldt University of Berlin (69.75×), University of Oxford (56.31×), and University of London (48.87×) over the country average.

04

Where do Leiden University fans live in Germany?

Leiden University fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Leiden University fans also like?

Beyond Leiden University itself, the audience over-indexes on University of Oxford (56.31×), University of London (48.87×), University of Leeds (40.78×), and University of Cambridge (25.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Leiden University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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