Leiden University Audience in Germany
Leiden University has an estimated audience of 406,578 people in Germany. 54.5% are female, 45.5% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Curcuma, Haruki Murakami, Rossmann, Kumanovo.
The average Leiden University fan in Germany is 29.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Curcuma, Haruki Murakami, with strongest over-indexing on Gudrun Sjödén (20× the country average). Demographically, the Leiden University audience skews balanced with an average age of 29.3, and over-indexes on personality traits such as Spirituality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Leiden University fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 29.3 |
| Estimated audience size | 406,578 |
Audience persona
The typical Leiden University fan in Germany is balanced, around 29.3 years old, with strong Spirituality tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,719 | 1.38× |
| Bayern | 70,198 | 1.07× |
| Baden-Württemberg | 57,534 | 1.04× |
| Hessen | 50,931 | 1.64× |
| Berlin | 39,199 | 2.16× |
| Niedersachsen | 33,823 | 0.86× |
| Rheinland-Pfalz | 17,386 | 0.85× |
| Hamburg | 15,000 | 1.63× |
| Sachsen | 14,842 | 0.74× |
| Schleswig-Holstein | 12,209 | 0.84× |
| Brandenburg | 7,025 | 0.56× |
| Thüringen | 5,498 | 0.53× |
| Sachsen-Anhalt | 4,392 | 0.42× |
| Bremen | 4,360 | 1.25× |
| Mecklenburg-Vorpommern | 3,409 | 0.44× |
| Saarland | 2,937 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 20× | Fashion & Accessoires |
| Curcuma | 20× | Food & Beverages |
| Haruki Murakami | 20× | Literature |
| Rossmann | 1.53× | Shopping |
| Kumanovo | 20× | Travel & Leisure |
| Corona (band) | 3.36× | Music & Radio |
| Hückelhoven | 10.94× | Travel & Leisure |
| Jabali | 32.07× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Jack White | 2.14× | Movies & TV |
| Headhunters (film) | 4.99× | Movies & TV |
| Antwone Fisher (film) | 20× | Movies & TV |
| Urban horticulture | 1.57× | Home & Garden |
| Loincloth | 2.5× | Fashion & Accessoires |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| Time (magazine) | 1.73× | News |
| Handmade Gifts | 1.74× | Kids & Family |
| Euphonium | 9.02× | Music & Radio |
| Samanyolu Haber | 3.71× | Movies & TV |
| Este, Veneto | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.75 |
| Career Orientation | POWER | 1.64 |
| Community Orientation | OPEN | 1.54 |
| Mindfulness | BALANCE | 1.47 |
| Tradition | CONSERVATISM | 1.41 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 20.8% |
| United States | 20.0% |
| Germany | 14.7% |
See Leiden University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Leiden University have in Germany?
Leiden University has an estimated audience of 406,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Leiden University fans?
54.5% of Leiden University fans are female, 45.5% are male, with an average age of 29.3 years.
Which brands do Leiden University fans like most?
Leiden University fans show strongest brand affinity for Gudrun Sjödén (20×), Curcuma (20×), and Haruki Murakami (20×) over the country average.
Where do Leiden University fans live in Germany?
Leiden University fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,719), Bayern (reach 70,198), and Baden-Württemberg (reach 57,534). These three regions account for the largest share of the active audience.
What other brands do Leiden University fans also like?
Beyond Leiden University itself, the audience over-indexes on Curcuma (20×), Haruki Murakami (20×), Rossmann (1.53×), and Kumanovo (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Leiden University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.