Rascasse Audience Intelligence

2010s in fashion Audience in United States

A data profile of the people who buy, follow and care about 2010s in fashion in United States — modelled from more than twelve digital signal sources. 2010s in fashion has an estimated audience of 22,623,446 people in United States.

#963among Topic in United States#66in Fashion & Accessoires

The average 2010s in fashion fan in United States is 40.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sneaker collecting, Formal wear, Trousers, with strongest over-indexing on Sneaker collecting (4.71× the country average).

Demographically, the 2010s in fashion audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 2010s in fashion fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 2010s in fashion profile in United States.

Audience size
22.6M
in United States
Gender
68.5%♀
31.5% male
Age
40.0
average years
Country rank
#1410
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 2010s in fashion fans

68.5% are female, 31.5% are male, average age 40.0.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for 2010s in fashion audience in United States
MetricValue
Female68.5%
Male31.5%
Average age40.0
Estimated audience size22,623,446
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the 2010s in fashion audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

37.2%

of the worldwide 2010s in fashion audience comes from United States.

Worldwide audience distribution share by country for 2010s in fashion
CountryShare
United States37.2%
United Kingdom7.3%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 2010s in fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

2010s in fashion fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~400K1.44×
02Texas~3M1.42×
03Utah~300K1.35×
04Delaware~80K1.21×
05Minnesota~400K1.20×
06Washington~500K1.14×
07Oregon~300K1.13×
08Idaho~100K1.13×
09North Dakota~50K1.13×
10Nebraska~100K1.10×
11North Carolina~700K1.09×
12Alabama~300K1.08×
13Georgia~700K1.06×
14Missouri~400K1.05×
15Illinois~800K1.04×
16Virginia~600K1.04×
17Oklahoma~300K1.03×
18California~2.5M1.02×
19Indiana~400K1.01×
20Arkansas~200K1.01×
21Ohio~700K1.00×
22New Hampshire~90K1.00×
23South Dakota~50K0.99×
24Vermont~40K0.99×
25Arizona~500K0.98×
26Tennessee~400K0.98×
27Wisconsin~300K0.98×
28Connecticut~200K0.96×
29Kansas~200K0.96×
30West Virginia~100K0.96×
31Rhode Island~70K0.96×
32Alaska~50K0.96×
33Pennsylvania~700K0.95×
34New Mexico~100K0.95×
35Montana~60K0.95×
36South Carolina~300K0.94×
37Kentucky~300K0.94×
38Massachusetts~400K0.93×
39Colorado~300K0.93×
40Nevada~200K0.93×
41Iowa~200K0.93×
42Michigan~500K0.92×
43Hawaii~90K0.92×
44Washington, District of Columbia~60K0.92×
45Mississippi~200K0.91×
46Maine~70K0.91×
47Maryland~400K0.90×
48New York~1M0.88×
49New Jersey~500K0.88×
50Florida~1M0.74×
Fig. 06

Affinity by region

Affinity by region — 2010s in fashion, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 2010s in fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 2010s in fashion audience
#·InterestCategoryAffinity×
01Acne StudiosFashion & Accessoires6.06×
02Cole HaanFashion & Accessoires5.66×
03Formal wearFashion & Accessoires5.52×
04Slim-fit pantsFashion & Accessoires5.11×
05Sneaker collectingFashion & Accessoires4.71×
06High-net-worth individualBusiness & Career3.76×
07Air JordanFashion & Accessoires3.68×
08AerobicsSports3.27×
09Diaper bagKids & Family2.87×
10Drop shippingShopping2.46×
11TrousersFashion & Accessoires2.31×
12SkirtFashion & Accessoires2.08×
13Planet FitnessSports1.99×
14Digital photographyBusiness & Career1.99×
15ULTA BeautyBeauty & Wellness1.97×
16Men's clothingFashion & Accessoires1.90×
17Nordstrom rackFashion & Accessoires1.81×
18HobbyHome & Garden1.74×
19HairstyleBeauty & Wellness1.69×
20HappinessHealth1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 2010s in fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 2010s in fashion audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.62×
IndulgenceJOY1.61×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 2010s in fashion audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Need for SecurityCONSERVATISM0.76×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 2010s in fashion have in United States?

2010s in fashion has an estimated audience of 22,623,446 people in United States, concentrated in Texas and California.

02

What is the gender split and age of 2010s in fashion fans?

68.5% of 2010s in fashion fans are female, 31.5% are male, with an average age of 40.0 years.

03

Which brands do 2010s in fashion fans like most?

2010s in fashion fans show strongest brand affinity for Sneaker collecting (4.71×), Formal wear (5.52×), and Trousers (2.31×) over the country average.

04

Where do 2010s in fashion fans live in United States?

2010s in fashion fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do 2010s in fashion fans also like?

Beyond 2010s in fashion itself, the audience over-indexes on Formal wear (5.52×), Trousers (2.31×), Planet Fitness (1.99×), and Hobby (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See 2010s in fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 2010s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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