2010s in fashion Audience in United States

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2010s in fashion has an estimated audience of 22,623,446 people in United States. 68.5% are female, 31.5% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Bank account, Governor of Michigan, Grinch, Wok.

The average 2010s in fashion fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Bank account, Governor of Michigan, with strongest over-indexing on Goop (15.88× the country average). Demographically, the 2010s in fashion audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 2010s in fashion fans

Demographic split for 2010s in fashion audience in United States
MetricValue
Female68.5%
Male31.5%
Average age40.0
Estimated audience size22,623,446

Audience persona

The typical 2010s in fashion fan in United States is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for 2010s in fashion in United States
RegionReachAffinity
California2,867,5641.15×
Texas2,327,9211.2×
Florida1,455,5500.95×
New York1,377,8501.09×
Illinois765,4521.02×
Georgia752,3321.08×
Pennsylvania732,3970.96×
North Carolina680,0191×
Ohio629,1700.9×
Virginia562,6281.02×
Washington560,0491.23×
Michigan546,5450.92×
New Jersey511,3080.89×
Arizona479,5891.04×
Tennessee456,2851.01×
Massachusetts436,8700.98×
Indiana415,4261.01×
Maryland399,8591.03×
Oregon379,1771.46×
Minnesota377,5821.16×
Missouri345,7500.95×
Alabama331,0391.05×
Colorado326,2110.91×
Utah319,9161.58×
Wisconsin307,5310.9×
Louisiana267,3560.92×
Oklahoma258,7801.03×
South Carolina257,5990.76×
Kentucky237,7010.84×
Nevada211,7130.97×
Connecticut211,3030.93×
Kansas166,5580.93×
Arkansas163,8080.88×
Mississippi156,0210.84×
Iowa143,7470.77×
Delaware125,1462.01×
Idaho118,9431.05×
Hawaii115,6891.19×
New Mexico114,6581.01×
Nebraska90,6960.8×
Washington, District of Columbia90,3601.33×
West Virginia84,3070.8×
Maine76,3480.94×
New Hampshire61,7470.69×
Rhode Island57,7610.8×
Montana55,0060.88×
North Dakota52,8631.14×
Vermont36,6530.92×
South Dakota32,1740.62×
Alaska30,3810.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 2010s in fashion audience
BrandAffinityCategory
Goop15.88×Internet & Social Media
Bank account4.85×Business & Career
Governor of Michigan14.17×Politics & Society
Grinch7.68×Movies & TV
Wok12.2×Food & Beverages
Vocal harmony8.41×Music & Radio
Google Home11.53×Technology & Electronics
Hibachi11.63×Food & Beverages
Cherish (group)15.53×Music & Radio
Grace Slick12.34×Music & Radio
No Escape (1994 film)15.44×Movies & TV
headspace12.74×Health
Fairy godmother9.25×Literature
Home construction1.78×Home & Garden
Combat sport1.87×Sports
Hipster10.25×Politics & Society
Guitarist (magazine)11.86×Music & Radio
Collectable1.59×Kids & Family
Hardik Pandya14.7×Sports
El Paso County, Colorado12.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 2010s in fashion audience
TraitClusterScore
SustainabilityBALANCE2.56
LGBTQ+ IdentityOPEN2.49
Early Adopter MentalityPOWER1.89
Luxury OrientationPREMIUM1.79
ExtroversionTHRILL1.68
Design AffinityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for 2010s in fashion
CountryShare
United States37.2%
United Kingdom7.3%
Italy4.2%

See 2010s in fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 2010s in fashion have in United States?

2010s in fashion has an estimated audience of 22,623,446 people in United States, concentrated in California and Texas.

What is the gender split and age of 2010s in fashion fans?

68.5% of 2010s in fashion fans are female, 31.5% are male, with an average age of 40.0 years.

Which brands do 2010s in fashion fans like most?

2010s in fashion fans show strongest brand affinity for Goop (15.88×), Bank account (4.85×), and Governor of Michigan (14.17×) over the country average.

Where do 2010s in fashion fans live in United States?

2010s in fashion fans in United States are most concentrated in California (reach 2,867,564), Texas (reach 2,327,921), and Florida (reach 1,455,550). These three regions account for the largest share of the active audience.

What other brands do 2010s in fashion fans also like?

Beyond 2010s in fashion itself, the audience over-indexes on Bank account (4.85×), Governor of Michigan (14.17×), Grinch (7.68×), and Wok (12.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 2010s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.