Rascasse Audience Intelligence

Alternative energy Audience in United States

A data profile of the people who buy, follow and care about Alternative energy in United States — modelled from more than twelve digital signal sources. Alternative energy has an estimated audience of 6,155,020 people in United States.

#3311among Topic in United States#397in Home & Garden

The average Alternative energy fan in United States is 49.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Hawaii.

Top brand affinities include Sustainable energy, Renewable energy, Photovoltaics, with strongest over-indexing on Sustainable energy (70.89× the country average).

Demographically, the Alternative energy audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alternative energy fan in United States is more male, around 49.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alternative energy profile in United States.

Audience size
6.2M
in United States
Gender
41.5%♀
58.5% male
Age
49.5
average years
Country rank
#5607
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alternative energy fans

41.5% are female, 58.5% are male, average age 49.5.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Alternative energy audience in United States
MetricValue
Female41.5%
Male58.5%
Average age49.5
Estimated audience size6,155,020
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Alternative energy audience in United States
Age bracketShare%
16-194%
20-299%
30-3916%
40-4923%
50+49%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Alternative energy audience comes from United States.

Worldwide audience distribution share by country for Alternative energy
CountryShare
United States27.2%
Italy9.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alternative energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Alternative energy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K11.04×
02Colorado~200K1.65×
03North Carolina~300K1.45×
04Tennessee~200K1.43×
05Delaware~20K1.23×
06Vermont~10K1.11×
07New Hampshire~30K1.08×
08Alaska~10K1.07×
09North Dakota~10K1.02×
10South Dakota~10K1.01×
11Georgia~200K0.97×
12Montana~20K0.97×
13Maine~20K0.95×
14Rhode Island~20K0.95×
15West Virginia~30K0.93×
16New Mexico~30K0.92×
17Idaho~30K0.91×
18Washington, District of Columbia~20K0.91×
19South Carolina~80K0.90×
20Iowa~50K0.90×
21Kansas~40K0.90×
22Nebraska~30K0.90×
23Mississippi~50K0.89×
24Texas~500K0.87×
25Kentucky~70K0.87×
26Arkansas~40K0.87×
27Alabama~70K0.85×
28Oklahoma~60K0.84×
29Louisiana~70K0.83×
30Nevada~50K0.83×
31Utah~50K0.83×
32Indiana~90K0.82×
33Connecticut~50K0.82×
34Oregon~60K0.81×
35Arizona~100K0.80×
36Massachusetts~100K0.80×
37Illinois~200K0.79×
38Missouri~80K0.78×
39New York~300K0.77×
40Maryland~80K0.77×
41Wisconsin~70K0.77×
42Minnesota~70K0.77×
43Michigan~100K0.76×
44Virginia~100K0.76×
45Washington~90K0.73×
46Pennsylvania~100K0.70×
47New Jersey~100K0.69×
48Ohio~100K0.68×
49California~500K0.67×
50Florida~300K0.63×
Fig. 06

Affinity by region

Affinity by region — Alternative energy, United States
0.63×1.00×11.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alternative energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alternative energy audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden70.89×
02PhotovoltaicsHome & Garden45.00×
03Renewable energyBusiness & Career31.58×
04CC creamBeauty & Wellness30.25×
05Homeowner associationBusiness & Career20.29×
06Energy conservationHome & Garden20.29×
07Plastic recyclingPolitics & Society14.80×
08ExxonMobilCars & Mobility13.00×
09Efficient energy useTechnology & Electronics12.65×
10Cole HaanFashion & Accessoires11.27×
11Solar energyHome & Garden10.00×
12Solar powerHome & Garden9.18×
13Face powderBeauty & Wellness9.15×
14Home automationTechnology & Electronics6.32×
15Retail bankingBusiness & Career6.10×
16Weather forecastingHome & Garden6.07×
17InnovationBusiness & Career5.40×
18FedExBusiness & Career5.17×
19Mortgage loansBusiness & Career3.27×
20AirbnbTravel & Leisure2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alternative energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alternative energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE15.55×
Family OrientationCONSERVATISM2.97×
Convenience OrientationPREMIUM2.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alternative energy audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.87×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alternative energy have in United States?

Alternative energy has an estimated audience of 6,155,020 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Alternative energy fans?

41.5% of Alternative energy fans are female, 58.5% are male, with an average age of 49.5 years.

03

Which brands do Alternative energy fans like most?

Alternative energy fans show strongest brand affinity for Sustainable energy (70.89×), Renewable energy (31.58×), and Photovoltaics (45×) over the country average.

04

Where do Alternative energy fans live in United States?

Alternative energy fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Hawaii (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Alternative energy fans also like?

Beyond Alternative energy itself, the audience over-indexes on Renewable energy (31.58×), Photovoltaics (45×), CC cream (30.25×), and Solar energy (10×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Alternative energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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