Alternative energy Audience in United States

Alternative energy has an estimated audience of 6,155,020 people in United States. 41.5% are female, 58.5% are male, average age 49.5. Top regions: California, Texas, Hawaii. Top brand affinities: Photovoltaics, Capital One, CC cream, Google Maps, CarGurus.

The average Alternative energy fan in United States is 49.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Hawaii. Top brand affinities include Photovoltaics, Capital One, CC cream, with strongest over-indexing on Photovoltaics (49.24× the country average). Demographically, the Alternative energy audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Alternative energy fans

Demographic split for Alternative energy audience in United States
MetricValue
Female41.5%
Male58.5%
Average age49.5
Estimated audience size6,155,020

Audience persona

The typical Alternative energy fan in United States is more male, around 49.5 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaics.

Top regions in United States

Top regions ranked by reach for Alternative energy in United States
RegionReachAffinity
California486,7970.72×
Texas411,4140.78×
Hawaii343,48912.98×
New York301,7990.88×
Florida269,5070.65×
Colorado196,7682.03×
Tennessee187,4101.52×
Georgia184,1890.97×
North Carolina168,5740.91×
Illinois131,9820.64×
Pennsylvania110,8290.53×
Virginia106,4230.71×
Massachusetts98,7710.81×
Michigan90,0950.56×
Arizona87,5530.7×
Ohio86,5680.46×
New Jersey78,3350.5×
Washington73,9940.6×
Indiana70,8170.63×
Maryland69,0060.65×
South Carolina56,6930.61×
Alabama47,6430.55×
Missouri46,6370.47×
Oregon43,5880.62×
Minnesota41,7740.47×
Kentucky39,6940.51×
Oklahoma38,7190.57×
Wisconsin37,6640.41×
Nevada35,5670.6×
Louisiana33,0210.42×
New Hampshire30,3151.25×
Utah28,8850.52×
Kansas26,9030.55×
Iowa25,5410.5×
Connecticut24,7000.4×
Mississippi24,1400.48×
Arkansas23,0950.46×
New Mexico18,4560.6×
West Virginia18,3960.64×
Alaska18,3581.39×
Maine18,2840.83×
Vermont17,9951.67×
Nebraska17,3160.56×
Idaho16,9880.55×
Montana16,0030.94×
South Dakota15,7961.11×
North Dakota15,3801.22×
Wyoming14,8811.63×
Rhode Island14,6360.75×
Washington, District of Columbia13,4070.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative energy audience
BrandAffinityCategory
Photovoltaics49.24×Home & Garden
Capital One19.16×Business & Career
CC cream58.27×Beauty & Wellness
Google Maps13.99×Internet & Social Media
CarGurus20.41×Cars & Mobility
Sustainable energy23.33×Home & Garden
Indeed.com11.85×Business & Career
AccuWeather15.07×Home & Garden
Diane Keaton13.04×Movies & TV
DeviantArt14.5×Internet & Social Media
Homeowner association24.08×Business & Career
Bruce Willis14.58×Movies & TV
Google News11.57×News
Enterprise Rent-A-Car11.86×Cars & Mobility
Aaron Rodgers12.22×Sports
Circle K13.27×Shopping
Google Earth18.37×Internet & Social Media
Billy Bob Thornton15.58×Movies & TV
Renewable energy11×Business & Career
Energy conservation24.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative energy audience
TraitClusterScore
SustainabilityBALANCE6.48
Family OrientationCONSERVATISM2.07
Risk AppetiteTHRILL1.95
Quality AwarenessPREMIUM1.85
Luxury OrientationPREMIUM1.7
Urban LifestyleOPEN1.63

Worldwide distribution

Worldwide audience distribution share by country for Alternative energy
CountryShare
United States27.2%
Italy9.2%
United Kingdom7.3%

See Alternative energy audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Alternative energy have in United States?

Alternative energy has an estimated audience of 6,155,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative energy fans?

41.5% of Alternative energy fans are female, 58.5% are male, with an average age of 49.5 years.

Which brands do Alternative energy fans like most?

Alternative energy fans show strongest brand affinity for Photovoltaics (49.24×), Capital One (19.16×), and CC cream (58.27×) over the country average.

Where do Alternative energy fans live in United States?

Alternative energy fans in United States are most concentrated in California (reach 486,797), Texas (reach 411,414), and Hawaii (reach 343,489). These three regions account for the largest share of the active audience.

What other brands do Alternative energy fans also like?

Beyond Alternative energy itself, the audience over-indexes on Capital One (19.16×), CC cream (58.27×), Google Maps (13.99×), and CarGurus (20.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.