Rascasse Audience Intelligence

Art movement Audience in Germany

A data profile of the people who buy, follow and care about Art movement in Germany — modelled from more than twelve digital signal sources. Art movement has an estimated audience of 895,213 people in Germany.

#3380among Topic in Germany#86in Arts & Culture

The average Art movement fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle wheel, Hugendubel, Superman, with strongest over-indexing on Bicycle wheel (8.98× the country average).

Demographically, the Art movement audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Art movement fan in Germany is balanced, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Bicycle wheel.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art movement profile in Germany.

Audience size
895K
in Germany
Gender
51.5%♀
48.5% male
Age
37.3
average years
Country rank
#7160
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art movement fans

51.5% are female, 48.5% are male, average age 37.3.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Art movement audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age37.3
Estimated audience size895,213
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Art movement audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Art movement audience comes from Germany.

Worldwide audience distribution share by country for Art movement
CountryShare
United States30.8%
Italy8.2%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art movement audience in Germany is strongest.

Fig. 05

Top regions by affinity

Art movement fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.29×
02Mecklenburg-Vorpommern~20K1.17×
03Sachsen-Anhalt~30K1.13×
04Thüringen~30K1.11×
05Brandenburg~30K1.04×
06Schleswig-Holstein~30K1.00×
07Hamburg~20K0.99×
08Sachsen~40K0.97×
09Rheinland-Pfalz~40K0.95×
10Hessen~60K0.93×
11Niedersachsen~80K0.89×
12Baden-Württemberg~100K0.85×
13Bayern~100K0.82×
14Nordrhein-Westfalen~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Art movement, Germany
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art movement audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art movement audience
#·InterestCategoryAffinity×
01Art NouveauArts & Culture12.00×
02Jonah HillMovies & TV10.10×
03Nick CaveMusic & Radio9.63×
04Bicycle wheelCars & Mobility8.98×
05Vuelta a EspañaSports6.53×
06BanksyArts & Culture6.22×
07Country rapMusic & Radio6.04×
08Conceptual artArts & Culture4.98×
09Digital artArts & Culture4.65×
10HugendubelShopping3.75×
11Tour de FranceSports3.54×
12Der TagesspiegelNews3.47×
13Unique GiftsShopping3.36×
14SupermanMovies & TV3.31×
15Contemporary artArts & Culture3.03×
16BatmanMovies & TV2.92×
17Müller (company)Food & Beverages2.03×
18AirbnbTravel & Leisure1.90×
19TagesschauMovies & TV1.87×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art movement audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art movement audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.80×
Community OrientationOPEN1.86×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art movement audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
Healthy LifestyleBALANCE0.92×
IndulgenceJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art movement have in Germany?

Art movement has an estimated audience of 895,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Art movement fans?

51.5% of Art movement fans are female, 48.5% are male, with an average age of 37.3 years.

03

Which brands do Art movement fans like most?

Art movement fans show strongest brand affinity for Bicycle wheel (8.98×), Hugendubel (3.75×), and Superman (3.31×) over the country average.

04

Where do Art movement fans live in Germany?

Art movement fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Art movement fans also like?

Beyond Art movement itself, the audience over-indexes on Hugendubel (3.75×), Superman (3.31×), Batman (2.92×), and Country rap (6.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Art movement audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Art movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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