Art movement Audience in Germany
Art movement has an estimated audience of 895,213 people in Germany. 51.5% are female, 48.5% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Dog breed, Commercial mortgage, Progressive rock, Stradivarius, Product design.
The average Art movement fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Dog breed, Commercial mortgage, Progressive rock, with strongest over-indexing on Dog breed (1.88× the country average). Demographically, the Art movement audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Art movement fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 37.3 |
| Estimated audience size | 895,213 |
Audience persona
The typical Art movement fan in Germany is balanced, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,502 | 0.41× |
| Berlin | 71,017 | 1.77× |
| Bayern | 63,086 | 0.44× |
| Hessen | 54,143 | 0.79× |
| Baden-Württemberg | 45,944 | 0.38× |
| Sachsen-Anhalt | 38,343 | 1.65× |
| Sachsen | 37,800 | 0.86× |
| Thüringen | 36,363 | 1.59× |
| Brandenburg | 34,291 | 1.23× |
| Mecklenburg-Vorpommern | 32,540 | 1.9× |
| Schleswig-Holstein | 31,694 | 0.99× |
| Niedersachsen | 30,958 | 0.36× |
| Rheinland-Pfalz | 30,570 | 0.68× |
| Hamburg | 19,042 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.88× | Pets & Animals |
| Commercial mortgage | 3.2× | Business & Career |
| Progressive rock | 1.96× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.86× | Business & Career |
| KLIX (AM) | 2.69× | Music & Radio |
| Historic site | 10.1× | Arts & Culture |
| Collectable | 1.51× | Kids & Family |
| Corona (band) | 2.21× | Music & Radio |
| Buying a House | 5.19× | Home & Garden |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Oliver Kahn | 2.92× | Sports |
| Stay at Home Mum | 10.1× | Kids & Family |
| Ich + Ich | 10.1× | Music & Radio |
| Kippah | 3.51× | Fashion & Accessoires |
| Keeper (password manager) | 2.92× | Technology & Electronics |
| Coworking | 2.68× | Business & Career |
| Hobby Lobby | 4.47× | Home & Garden |
| Medieval fantasy | 6.85× | Literature |
| Hypertext | 1.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.76 |
| Sustainability | BALANCE | 1.6 |
| Design Affinity | PREMIUM | 1.59 |
| Sports Activity | POWER | 1.48 |
| Urban Lifestyle | OPEN | 1.47 |
| Community Orientation | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Italy | 8.2% |
| United Kingdom | 7.1% |
See Art movement audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Art movement have in Germany?
Art movement has an estimated audience of 895,213 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Art movement fans?
51.5% of Art movement fans are female, 48.5% are male, with an average age of 37.3 years.
Which brands do Art movement fans like most?
Art movement fans show strongest brand affinity for Dog breed (1.88×), Commercial mortgage (3.2×), and Progressive rock (1.96×) over the country average.
Where do Art movement fans live in Germany?
Art movement fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,502), Berlin (reach 71,017), and Bayern (reach 63,086). These three regions account for the largest share of the active audience.
What other brands do Art movement fans also like?
Beyond Art movement itself, the audience over-indexes on Commercial mortgage (3.2×), Progressive rock (1.96×), Stradivarius (1.97×), and Product design (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art movement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.