Futurism Audience in United States

Futurism logo

Futurism has an estimated audience of 1,972,908 people in United States. 33.5% are female, 66.5% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Steampunk, Nipsey Hussle, Comayagua, Vocal harmony, CoreLogic.

The average Futurism fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Steampunk, Nipsey Hussle, Comayagua, with strongest over-indexing on Steampunk (13.88× the country average). Demographically, the Futurism audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Futurism fans

Demographic split for Futurism audience in United States
MetricValue
Female33.5%
Male66.5%
Average age40.0
Estimated audience size1,972,908

Audience persona

The typical Futurism fan in United States is more male, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Futurism in United States
RegionReachAffinity
California307,6641.42×
New York171,2961.55×
Texas161,3780.95×
Florida125,5930.94×
Illinois93,9351.43×
Pennsylvania72,5101.09×
Georgia69,8231.15×
North Carolina60,0381.01×
Ohio59,0110.97×
Massachusetts57,7301.49×
Virginia54,0361.12×
New Jersey53,0441.06×
Washington50,6631.28×
Michigan45,7480.89×
Maryland39,7911.17×
Arizona34,4850.86×
Tennessee33,2280.84×
Colorado31,8261.02×
Oregon31,6961.4×
Indiana31,2970.87×
Missouri31,1290.98×
Wisconsin27,6650.93×
Louisiana26,9521.06×
Minnesota26,1030.92×
South Carolina22,8610.77×
Connecticut22,3731.13×
Alabama22,1810.8×
Oklahoma18,1460.83×
Kentucky18,0160.73×
Utah16,5320.94×
Nevada16,1140.84×
Arkansas15,4350.95×
Iowa14,8520.91×
Kansas12,2620.79×
Mississippi12,1990.75×
Washington, District of Columbia12,0892.04×
Idaho10,5681.07×
Nebraska9,4800.96×
New Mexico9,1850.93×
Rhode Island8,8621.41×
New Hampshire7,6690.99×
Hawaii7,4030.87×
West Virginia6,7140.73×
Maine6,5520.93×
Vermont5,4931.59×
Montana4,1150.75×
Delaware3,4790.64×
South Dakota3,1440.69×
Alaska2,2840.54×
North Dakota1,9140.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Futurism audience
BrandAffinityCategory
Steampunk13.88×Fashion & Accessoires
Nipsey Hussle14.84×Music & Radio
Comayagua56.75×Travel & Leisure
Vocal harmony9.04×Music & Radio
CoreLogic38.68×Business & Career
Israel3.49×Travel & Leisure
Grammarly6.72×Business & Career
3D printing3.6×Technology & Electronics
Wok9.02×Food & Beverages
Goop7.15×Internet & Social Media
Grinch4.76×Movies & TV
Home construction1.64×Home & Garden
Atkins diet5.83×Health
Urban Outfitters2.07×Shopping
Jesse Plemons3.77×Movies & TV
Hibachi8.55×Food & Beverages
Wikia3.59×Internet & Social Media
Google Home6.55×Technology & Electronics
Governor of Michigan6.83×Politics & Society
Grace Slick7.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Futurism audience
TraitClusterScore
Early Adopter MentalityPOWER2.64
Risk AppetiteTHRILL1.64
PatriotismCONSERVATISM1.58
IndividualismJOY1.51
Design AffinityPREMIUM1.5
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for Futurism
CountryShare
United States42.7%
United Kingdom7.6%
Italy5.5%

See Futurism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Futurism have in United States?

Futurism has an estimated audience of 1,972,908 people in United States, concentrated in California and New York.

What is the gender split and age of Futurism fans?

33.5% of Futurism fans are female, 66.5% are male, with an average age of 40.0 years.

Which brands do Futurism fans like most?

Futurism fans show strongest brand affinity for Steampunk (13.88×), Nipsey Hussle (14.84×), and Comayagua (56.75×) over the country average.

Where do Futurism fans live in United States?

Futurism fans in United States are most concentrated in California (reach 307,664), New York (reach 171,296), and Texas (reach 161,378). These three regions account for the largest share of the active audience.

What other brands do Futurism fans also like?

Beyond Futurism itself, the audience over-indexes on Nipsey Hussle (14.84×), Comayagua (56.75×), Vocal harmony (9.04×), and CoreLogic (38.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Futurism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.