Rascasse Audience Intelligence

Smithsonian American Art Museum Audience in United States

Name: Smithsonian American Art Museum — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Smithsonian American Art Museum in United States — modelled from more than twelve digital signal sources. Smithsonian American Art Museum has an estimated audience of 502,222 people in United States.

#50among Museum in United States #3844among POI in United States #341in Arts & Culture

The average Smithsonian American Art Museum fan in United States is 46.0 years old, more female, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, Virginia, Maryland.

Top brand affinities include DeviantArt, Georgia O'Keeffe, Steve Irwin, with strongest over-indexing on DeviantArt (16.08× the country average).

Demographically, the Smithsonian American Art Museum audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smithsonian American Art Museum fan in United States is more female, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for DeviantArt.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smithsonian American Art Museum profile in United States.

Audience size

502K

in United States

Gender

62.5%♀

37.5% male

Age

46.0

average years

Country rank

#36547

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Smithsonian American Art Museum fans

62.5% are female, 37.5% are male, average age 46.0.

Fig. 02

Gender split

62.5%

Female

37.5%

Male

Demographic split for Smithsonian American Art Museum audience in United States
Metric	Value
Female	62.5%
Male	37.5%
Average age	46.0
Estimated audience size	502,222

Fig. 03

Age distribution

Age distribution of the Smithsonian American Art Museum audience in United States
Age bracket	Share	%
16-19		10%
20-29		14%
30-39		14%
40-49		18%
50+		43%

Fig. 04

Worldwide distribution

60.6%

of the worldwide Smithsonian American Art Museum audience comes from United States.

Worldwide audience distribution share by country for Smithsonian American Art Museum
Country	Share
United States	60.6%
Japan	9.3%
Italy	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smithsonian American Art Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Smithsonian American Art Museum fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~60K	41.92×
02	Maryland	~20K	2.41×
03	Virginia	~20K	1.98×
04	Alaska	<1K	0.82×
05	North Dakota	<1K	0.82×
06	Montana	~1K	0.78×
07	South Dakota	<1K	0.75×
08	Vermont	<1K	0.75×
09	Hawaii	~2K	0.73×
10	Idaho	~2K	0.72×
11	Mississippi	~3K	0.70×
12	Nebraska	~2K	0.70×
13	Rhode Island	~1K	0.68×
14	New Hampshire	~1K	0.66×
15	Maine	~1K	0.64×
16	New Mexico	~2K	0.62×
17	Arkansas	~2K	0.60×
18	Nevada	~3K	0.59×
19	West Virginia	~1K	0.59×
20	Delaware	<1K	0.59×
21	Iowa	~2K	0.58×
22	Kansas	~2K	0.56×
23	Oklahoma	~3K	0.54×
24	Louisiana	~3K	0.52×
25	Alabama	~4K	0.50×
26	Utah	~2K	0.50×
27	Kentucky	~3K	0.46×
28	Oregon	~3K	0.46×
29	Wisconsin	~3K	0.42×
30	South Carolina	~3K	0.41×
31	Connecticut	~2K	0.41×
32	Missouri	~3K	0.40×
33	Indiana	~4K	0.39×
34	Minnesota	~3K	0.39×
35	Arizona	~4K	0.37×
36	Tennessee	~4K	0.37×
37	Colorado	~3K	0.37×
38	Michigan	~4K	0.31×
39	Washington	~3K	0.31×
40	Massachusetts	~3K	0.30×
41	Ohio	~4K	0.27×
42	New Jersey	~3K	0.27×
43	Pennsylvania	~4K	0.26×
44	Georgia	~4K	0.26×
45	North Carolina	~4K	0.26×
46	New York	~7K	0.24×
47	Illinois	~4K	0.24×
48	Florida	~6K	0.19×
49	Texas	~7K	0.17×
50	California	~8K	0.14×

Affinity by region — Smithsonian American Art Museum, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smithsonian American Art Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smithsonian American Art Museum audience
#	Interest	Category	×
01	Gerhard Richter	Arts & Culture	52.23×
02	Cubism	Arts & Culture	35.44×
03	Leroy Merlin	Shopping	34.88×
04	National Gallery of Art	Arts & Culture	33.53×
05	Georgia O'Keeffe	Arts & Culture	29.03×
06	Brooklyn Museum	Arts & Culture	23.28×
07	Art Institute of Chicago	Travel & Leisure	20.76×
08	Steve Irwin	Movies & TV	20.69×
09	Danish design	Home & Garden	18.89×
10	Jackson Pollock	Arts & Culture	17.36×
11	DeviantArt	Internet & Social Media	16.08×
12	Scandinavian design	Home & Garden	13.33×
13	Jennifer's Body	Movies & TV	12.65×
14	Pulp Fiction	Movies & TV	12.35×
15	Postmodernism	Arts & Culture	11.39×
16	Art Deco	Arts & Culture	8.63×
17	Peaky Blinders (TV series)	Movies & TV	7.27×
18	The Sopranos	Movies & TV	6.87×
19	Poshmark	Shopping	4.28×
20	CNN	Movies & TV	2.24×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smithsonian American Art Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Smithsonian American Art Museum audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	5.05×
Spirituality	BALANCE	2.01×
Indulgence	JOY	1.96×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Smithsonian American Art Museum audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.84×
Luxury Orientation	PREMIUM	0.89×
Pet Ownership	JOY	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Smithsonian American Art Museum have in United States?

Smithsonian American Art Museum has an estimated audience of 502,222 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of Smithsonian American Art Museum fans?

62.5% of Smithsonian American Art Museum fans are female, 37.5% are male, with an average age of 46.0 years.

Which brands do Smithsonian American Art Museum fans like most?

Smithsonian American Art Museum fans show strongest brand affinity for DeviantArt (16.08×), Georgia O'Keeffe (29.03×), and Steve Irwin (20.69×) over the country average.

Where do Smithsonian American Art Museum fans live in United States?

Smithsonian American Art Museum fans in United States are most concentrated in Washington, District of Columbia (reach ~60K), Virginia (reach ~20K), and Maryland (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Smithsonian American Art Museum fans also like?

Beyond Smithsonian American Art Museum itself, the audience over-indexes on Georgia O'Keeffe (29.03×), Steve Irwin (20.69×), Danish design (18.89×), and National Gallery of Art (33.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Smithsonian American Art Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smithsonian American Art Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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