Smithsonian American Art Museum Audience in United States

Smithsonian American Art Museum has an estimated audience of 502,222 people in United States. 62.5% are female, 37.5% are male, average age 46.0. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Autism Awareness, Danish design, Diabetes mellitus awareness, DeviantArt, National Gallery of Art.

The average Smithsonian American Art Museum fan in United States is 46.0 years old, more female, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Autism Awareness, Danish design, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Smithsonian American Art Museum audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Design Affinity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Smithsonian American Art Museum fans

Demographic split for Smithsonian American Art Museum audience in United States
MetricValue
Female62.5%
Male37.5%
Average age46.0
Estimated audience size502,222

Audience persona

The typical Smithsonian American Art Museum fan in United States is more female, around 46.0 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Smithsonian American Art Museum in United States
RegionReachAffinity
Washington, District of Columbia58,80838.96×
Virginia28,7902.35×
Maryland25,8643×
New York7,7730.28×
California6,1720.11×
Pennsylvania4,2010.25×
Florida4,0730.12×
Texas3,7430.09×
North Carolina2,9860.2×
New Jersey2,4320.19×
Massachusetts2,3980.24×
Illinois2,0840.12×
Georgia1,9640.13×
Ohio1,8090.12×
Washington1,4760.15×
Michigan1,3730.1×
Tennessee1,3010.13×
Connecticut9530.19×
South Carolina9510.13×
Colorado9500.12×
Arizona9360.09×
Indiana9270.1×
Minnesota8230.11×
Missouri8120.1×
Kentucky8040.13×
Wisconsin7990.11×
Oregon6320.11×
Louisiana6050.09×
Alabama5870.08×
West Virginia5730.25×
Utah5720.13×
Oklahoma5530.1×
Delaware5020.36×
Arkansas4370.11×
Kansas4300.11×
Iowa4190.1×
New Mexico3640.14×
Maine3320.18×
Rhode Island3230.2×
Nevada3150.06×
New Hampshire3150.16×
Mississippi2460.06×
Idaho2320.09×
Nebraska2220.09×
Hawaii2210.1×
Vermont1780.2×
South Dakota1640.14×
Montana1450.1×
Alaska1430.13×
North Dakota1300.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smithsonian American Art Museum audience
BrandAffinityCategory
Autism Awareness19.03×Health
Danish design29.69×Home & Garden
Diabetes mellitus awareness12.48×Health
DeviantArt11.27×Internet & Social Media
National Gallery of Art44.28×Arts & Culture
Steve Irwin22.6×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Leroy Merlin50×Shopping
Horoscope11.12×Health
Scandinavian design21.52×Home & Garden
Income tax13.19×Business & Career
Pulp Fiction14.6×Movies & TV
Rick Steves28.05×Travel & Leisure
The Sopranos8.22×Movies & TV
Peaky Blinders (TV series)10.94×Movies & TV
Day trading11.22×Business & Career
Sex and the City5.84×Movies & TV
Boardwalk Empire20.81×Movies & TV
Blended whiskey9.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smithsonian American Art Museum audience
TraitClusterScore
Design AffinityPREMIUM7.56
Risk AppetiteTHRILL2.89
Luxury OrientationPREMIUM1.87
SustainabilityBALANCE1.83
TravellingTHRILL1.83
Community OrientationOPEN1.79

Worldwide distribution

Worldwide audience distribution share by country for Smithsonian American Art Museum
CountryShare
United States60.6%
Japan9.3%
Italy6.0%

See Smithsonian American Art Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Smithsonian American Art Museum have in United States?

Smithsonian American Art Museum has an estimated audience of 502,222 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of Smithsonian American Art Museum fans?

62.5% of Smithsonian American Art Museum fans are female, 37.5% are male, with an average age of 46.0 years.

Which brands do Smithsonian American Art Museum fans like most?

Smithsonian American Art Museum fans show strongest brand affinity for Autism Awareness (19.03×), Danish design (29.69×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Smithsonian American Art Museum fans live in United States?

Smithsonian American Art Museum fans in United States are most concentrated in Washington, District of Columbia (reach 58,808), Virginia (reach 28,790), and Maryland (reach 25,864). These three regions account for the largest share of the active audience.

What other brands do Smithsonian American Art Museum fans also like?

Beyond Smithsonian American Art Museum itself, the audience over-indexes on Danish design (29.69×), Diabetes mellitus awareness (12.48×), DeviantArt (11.27×), and National Gallery of Art (44.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smithsonian American Art Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.