Rascasse Audience Intelligence

t3 Audience in United States

A data profile of the people who buy, follow and care about t3 in United States — modelled from more than twelve digital signal sources. t3 has an estimated audience of 1,618,577 people in United States.

#522among Website / Newspaper / Magazine in United States#583in Technology & Electronics

The average t3 fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Longchamp, CVS Pharmacy, Conair Corporation, with strongest over-indexing on Longchamp (48.15× the country average).

Demographically, the t3 audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical t3 fan in United States is more female, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for Longchamp.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the t3 profile in United States.

Audience size
1.6M
in United States
Gender
61.6%♀
38.4% male
Age
33.8
average years
Country rank
#16753
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of t3

61.6% are female, 38.4% are male, average age 33.8.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for t3 audience in United States
MetricValue
Female61.6%
Male38.4%
Average age33.8
Estimated audience size1,618,577
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the t3 audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

23.5%

of the worldwide t3 audience comes from United States.

Worldwide audience distribution share by country for t3
CountryShare
United States23.5%
India9.6%
Japan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the t3 audience in United States is strongest.

Fig. 05

Top regions by affinity

t3 fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~50K2.03×
02Missouri~40K1.60×
03Ohio~70K1.41×
04California~200K1.34×
05Maryland~40K1.33×
06Texas~200K1.32×
07Washington, District of Columbia~6K1.32×
08Georgia~60K1.20×
09Nevada~20K1.20×
10Louisiana~20K1.16×
11Alabama~30K1.15×
12Mississippi~10K1.13×
13New York~100K1.12×
14Tennessee~30K1.06×
15Arkansas~10K1.06×
16Illinois~50K1.03×
17Virginia~40K1.01×
18Massachusetts~30K1.01×
19New Jersey~40K1.00×
20Arizona~30K1.00×
21Kentucky~20K1.00×
22Oklahoma~20K1.00×
23Washington~30K0.97×
24Idaho~8K0.97×
25South Carolina~20K0.95×
26North Carolina~50K0.94×
27Alaska~3K0.94×
28North Dakota~3K0.94×
29Florida~100K0.93×
30Delaware~4K0.93×
31Colorado~20K0.92×
32Utah~10K0.92×
33New Mexico~7K0.92×
34Indiana~30K0.91×
35Connecticut~10K0.91×
36Montana~4K0.91×
37Kansas~10K0.90×
38Rhode Island~5K0.90×
39South Dakota~3K0.89×
40Pennsylvania~50K0.88×
41Oregon~20K0.88×
42Nebraska~7K0.88×
43Vermont~2K0.88×
44Hawaii~6K0.87×
45Michigan~40K0.86×
46West Virginia~6K0.86×
47New Hampshire~5K0.84×
48Iowa~10K0.82×
49Maine~5K0.82×
50Wisconsin~20K0.77×
Fig. 06

Affinity by region

Affinity by region — t3, United States
0.77×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the t3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for t3 audience
#·InterestCategoryAffinity×
01Conair CorporationHome & Garden72.24×
02WeledaBeauty & Wellness58.48×
03LongchampFashion & Accessoires48.15×
04KérastaseBeauty & Wellness32.67×
05HoneywellHome & Garden25.13×
06Claude MonetArts & Culture23.77×
07PinkberryFood & Beverages20.29×
08BiodermaBeauty & Wellness19.12×
09La Roche-PosayBeauty & Wellness18.51×
10NiveaBeauty & Wellness14.24×
11Rick OwensFashion & Accessoires12.50×
12CVS PharmacyShopping11.49×
13Kiehl'sBeauty & Wellness10.72×
14WalgreensShopping8.97×
15Lip balmBeauty & Wellness8.42×
16Eyelash extensionsBeauty & Wellness4.82×
17AnthropologieShopping4.36×
18ULTA BeautyBeauty & Wellness3.88×
19Personal careHealth3.28×
20Target CorporationShopping2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the t3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by t3 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.47×
Quality AwarenessPREMIUM1.94×
Convenience OrientationPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by t3 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.68×
Risk AppetiteTHRILL0.70×
Need for SecurityCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does t3 have in United States?

t3 has an estimated audience of 1,618,577 people in United States, concentrated in California and Texas.

02

What is the gender split and age of t3 fans?

61.6% of t3 fans are female, 38.4% are male, with an average age of 33.8 years.

03

Which brands do t3 fans like most?

t3 fans show strongest brand affinity for Longchamp (48.15×), CVS Pharmacy (11.49×), and Conair Corporation (72.24×) over the country average.

04

Where do t3 fans live in United States?

t3 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do t3 fans also like?

Beyond t3 itself, the audience over-indexes on CVS Pharmacy (11.49×), Conair Corporation (72.24×), Walgreens (8.97×), and Kérastase (32.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See t3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for t3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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