t3 Audience in Germany
t3 has an estimated audience of 215,136 people in Germany. 57.7% are female, 42.3% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mothercare, Rossmann, Progressive rock, Home Office, Liberace.
The average t3 fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mothercare, Rossmann, Progressive rock, with strongest over-indexing on Mothercare (5.33× the country average). Demographically, the t3 audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of t3 fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 33.4 |
| Estimated audience size | 215,136 |
Audience persona
The typical t3 fan in Germany is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,815 | 1.04× |
| Bayern | 42,884 | 1.06× |
| Baden-Württemberg | 40,529 | 1.18× |
| Niedersachsen | 28,891 | 1.19× |
| Hessen | 21,152 | 1.11× |
| Sachsen | 13,945 | 1.13× |
| Berlin | 12,288 | 1.1× |
| Rheinland-Pfalz | 12,222 | 0.97× |
| Schleswig-Holstein | 10,677 | 1.19× |
| Hamburg | 7,585 | 1.34× |
| Brandenburg | 6,231 | 0.8× |
| Thüringen | 5,245 | 0.82× |
| Sachsen-Anhalt | 4,838 | 0.74× |
| Mecklenburg-Vorpommern | 4,283 | 0.89× |
| Saarland | 2,136 | 0.69× |
| Bremen | 1,603 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 5.33× | Kids & Family |
| Rossmann | 2.03× | Shopping |
| Progressive rock | 2.51× | Music & Radio |
| Home Office | 1.9× | Business & Career |
| Liberace | 7.87× | Music & Radio |
| Gil Ofarim | 1.56× | Music & Radio |
| Picnic | 4.14× | Kids & Family |
| The Name of the Rose | 7.09× | Literature |
| Buddy – The Buddy Holly Story | 4.28× | Music & Radio |
| OpenJDK | 8.35× | |
| Building insulation | 3.42× | Home & Garden |
| Bank account | 2.31× | Business & Career |
| Mechanic | 1.64× | Cars & Mobility |
| Home Delivery | 2.12× | Food & Beverages |
| Fantasy Earth: Zero | 4.89× | Games |
| Sixx | 2.29× | Movies & TV |
| Kayseria | 7.77× | Shopping |
| JDM Cars | 5.06× | Cars & Mobility |
| Natural rubber | 1.52× | Cars & Mobility |
| N'Golo Kanté | 3.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.74 |
| Individualism | JOY | 1.88 |
| Luxury Orientation | PREMIUM | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.65 |
| Urban Lifestyle | OPEN | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| India | 10.0% |
| Japan | 9.3% |
See t3 audiences in other countries
More Technology & Electronics audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does t3 have in Germany?
t3 has an estimated audience of 215,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of t3 fans?
57.7% of t3 fans are female, 42.3% are male, with an average age of 33.4 years.
Which brands do t3 fans like most?
t3 fans show strongest brand affinity for Mothercare (5.33×), Rossmann (2.03×), and Progressive rock (2.51×) over the country average.
Where do t3 fans live in Germany?
t3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,815), Bayern (reach 42,884), and Baden-Württemberg (reach 40,529). These three regions account for the largest share of the active audience.
What other brands do t3 fans also like?
Beyond t3 itself, the audience over-indexes on Rossmann (2.03×), Progressive rock (2.51×), Home Office (1.9×), and Liberace (7.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for t3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.