t3 Audience in Germany
A data profile of the people who buy, follow and care about t3 in Germany — modelled from more than twelve digital signal sources. t3 has an estimated audience of 253,533 people in Germany.
The average t3 fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Mobile Hairdresser, Conair Corporation, MSC Cruises, with strongest over-indexing on Mobile Hairdresser (80.58× the country average).
Demographically, the t3 audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical t3 fan in Germany is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mobile Hairdresser.
At a glance
The key figures that characterise the t3 profile in Germany.
Search interest · 12-month trend
Audience demographics of t3
57.7% are female, 42.3% are male, average age 33.4.
Gender split
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 33.4 |
| Estimated audience size | 253,533 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide t3 audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.5% |
| India | 9.6% |
| Japan | 8.9% |
Geography
Where the t3 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~40K | 1.29× | |
| 02 | Rheinland-Pfalz | ~20K | 1.19× | |
| 03 | Hamburg | ~7K | 1.17× | |
| 04 | Sachsen | ~10K | 1.07× | |
| 05 | Schleswig-Holstein | ~9K | 1.05× | |
| 06 | Niedersachsen | ~30K | 1.04× | |
| 07 | Bremen | ~2K | 1.04× | |
| 08 | Bayern | ~40K | 1.00× | |
| 09 | Hessen | ~20K | 0.97× | |
| 10 | Mecklenburg-Vorpommern | ~5K | 0.96× | |
| 11 | Nordrhein-Westfalen | ~50K | 0.95× | |
| 12 | Berlin | ~10K | 0.94× | |
| 13 | Sachsen-Anhalt | ~6K | 0.93× | |
| 14 | Thüringen | ~6K | 0.92× | |
| 15 | Saarland | ~3K | 0.92× | |
| 16 | Brandenburg | ~7K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the t3 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile Hairdresser | Beauty & Wellness | 80.58× | ||
| 02 | Conair Corporation | Home & Garden | 59.61× | ||
| 03 | HP Envy | Technology & Electronics | 44.66× | ||
| 04 | Top Hair | Beauty & Wellness | 32.68× | ||
| 05 | MSC Cruises | Travel & Leisure | 18.66× | ||
| 06 | Shiseido | Beauty & Wellness | 15.42× | ||
| 07 | Carnival Cruise Lines | Travel & Leisure | 14.58× | ||
| 08 | FIFA Club World Cup | Sports | 12.65× | ||
| 09 | Pink | Music & Radio | 11.62× | ||
| 10 | Princess Cruises | Travel & Leisure | 10.07× | ||
| 11 | James Franco | Movies & TV | 10.06× | ||
| 12 | Suitsupply | Fashion & Accessoires | 7.85× | ||
| 13 | TUI Cruises | Travel & Leisure | 5.40× | ||
| 14 | Face powder | Beauty & Wellness | 5.26× | ||
| 15 | Google Drive | Technology & Electronics | 4.73× | ||
| 16 | Ticketmaster | Travel & Leisure | 4.63× | ||
| 17 | Desktop computers | Technology & Electronics | 4.53× | ||
| 18 | Hair iron | Beauty & Wellness | 4.41× | ||
| 19 | Polo Ralph Lauren | Fashion & Accessoires | 3.85× | ||
| 20 | FRITZ!Box | Technology & Electronics | 2.55× |
Personality of the t3 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.47× | |
| Individualism | JOY | 2.10× | |
| Career Orientation | POWER | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Indulgence | JOY | 0.81× | |
| Patriotism | CONSERVATISM | 0.84× |
Frequently asked questions
How many fans does t3 have in Germany?
t3 has an estimated audience of 253,533 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of t3 fans?
57.7% of t3 fans are female, 42.3% are male, with an average age of 33.4 years.
Which brands do t3 fans like most?
t3 fans show strongest brand affinity for Mobile Hairdresser (80.58×), Conair Corporation (59.61×), and MSC Cruises (18.66×) over the country average.
Where do t3 fans live in Germany?
t3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do t3 fans also like?
Beyond t3 itself, the audience over-indexes on Conair Corporation (59.61×), MSC Cruises (18.66×), Top Hair (32.68×), and Shiseido (15.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Technology & Electronics audiences in Germany
See t3 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for t3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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