Rascasse Audience Intelligence

Pink Audience in Germany

A data profile of the people who buy, follow and care about Pink in Germany — modelled from more than twelve digital signal sources. Pink has an estimated audience of 903,920 people in Germany.

#58among Pop in Germany#1044among Person in Germany#706in Music & Radio

The average Pink fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Underground hip hop, Street dance, Tattoo Studio, with strongest over-indexing on Underground hip hop (7.8× the country average).

Demographically, the Pink audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pink fan in Germany is more female, around 38.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Underground hip hop.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink profile in Germany.

Audience size
904K
in Germany
Gender
73.3%♀
26.7% male
Age
38.8
average years
Country rank
#7107
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pink fans

73.3% are female, 26.7% are male, average age 38.8.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Pink audience in Germany
MetricValue
Female73.3%
Male26.7%
Average age38.8
Estimated audience size903,920
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Pink audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Pink audience comes from Germany.

Worldwide audience distribution share by country for Pink
CountryShare
United States47.9%
United Kingdom6.7%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pink fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~50K1.17×
02Nordrhein-Westfalen~200K1.15×
03Baden-Württemberg~100K1.13×
04Hessen~80K1.10×
05Bayern~100K1.02×
06Rheinland-Pfalz~50K1.02×
07Niedersachsen~90K1.00×
08Sachsen-Anhalt~20K0.99×
09Thüringen~20K0.98×
10Bremen~7K0.96×
11Schleswig-Holstein~30K0.95×
12Hamburg~20K0.95×
13Saarland~10K0.95×
14Brandenburg~30K0.91×
15Mecklenburg-Vorpommern~20K0.88×
16Berlin~40K0.87×
Fig. 06

Affinity by region

Affinity by region — Pink, Germany
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink audience
#·InterestCategoryAffinity×
01Tattoo StudioFashion & Accessoires14.61×
02Freestyle rapMusic & Radio9.58×
03Inspirational QuotesBusiness & Career9.48×
04Underground hip hopMusic & Radio7.80×
05Street danceSports7.45×
06Nina DobrevMovies & TV6.45×
07Rea GarveyMusic & Radio5.89×
08Apple MusicMusic & Radio5.35×
09Hip-hop danceSports5.09×
10DeezerMusic & Radio5.05×
11AfrobeatMusic & Radio4.90×
12Street artArts & Culture3.91×
13Alternative hip hopMusic & Radio3.56×
14YouTube MusicInternet & Social Media3.53×
15Ariana GrandeMusic & Radio3.53×
16Costume jewelryFashion & Accessoires3.40×
17Electronic dance musicMusic & Radio3.25×
18Haute coutureFashion & Accessoires2.29×
19House musicMusic & Radio1.73×
20DeichmannShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pink audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.23×
Luxury OrientationPREMIUM1.23×
Design AffinityPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pink audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Need for SecurityCONSERVATISM0.74×
SpiritualityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pink have in Germany?

Pink has an estimated audience of 903,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pink fans?

73.3% of Pink fans are female, 26.7% are male, with an average age of 38.8 years.

03

Which brands do Pink fans like most?

Pink fans show strongest brand affinity for Underground hip hop (7.8×), Street dance (7.45×), and Tattoo Studio (14.61×) over the country average.

04

Where do Pink fans live in Germany?

Pink fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Pink fans also like?

Beyond Pink itself, the audience over-indexes on Street dance (7.45×), Tattoo Studio (14.61×), Apple Music (5.35×), and Electronic dance music (3.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Pink audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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